The Development and Marketing of the Airport Economy Logistics Platform Air Cargo Forum & Exhibition October 26 Porte de Versailles. Paris, France

The Development and Marketing of the Airport Economy Logistics Platform Mr. K.S. (Kwang-Soo) Lee Senior Vice President of Marketing Incheon International Airport Mr. Michael J. Bednarz Manager Air Cargo Business Development The Port Authority of New York & New Jersey Mr. Huaguang Chen General Manager of Marketing & Investment Sichuan Province Airport Group Ms. Trudy Wassel Senior Vice President Anchorage International Airport Ms. Jane Tian Professor Civil Aviation Management Institute of China (CAMIC) Mr. Thomas Phillips Principal Keiser Phillips Associates

The Development and Marketing of the Airport Economic Logistics Platform Supporting Concepts Key Questions Open skies, a new generation freighters, increasing security regulations, advances in supply chain management have changed the air cargo industry Airports are beginning to think beyond their traditional roles of simple cargo handling and are moving up the value chain Airports are positioning themselves not as airfields, but as logistics centers that extend beyond the airport fence and are embracing new opportunities Partnering is one key to creating a new business model How to begin Airport Economy Planning? How to understand your local market? Developing a strategic marketing plan Selecting key partners Implementation strategies Marketing strategies