1.00 DECA/COOP Overview Goal: To understand the basic content of the Marketing course as part of the Marketing Education program.

Marketing Education Courses Taught in the Marketing Ed. Program: Sports and Entertainment Marketing I/II Strategic Marketing Travel and Tourism Marketing Fashion Merchandising

What is involved? “3 parts of the Marketing Program” Classroom instruction Marketing Work Experience (COOP) DECA

Work Based Learning Strategies (COOP) A program designed to give students an option to receive an additional graduation credit for satisfactorily working a part time job. 70% of students grade is derived from Employer Evaluation, 30% from wage/hour forms filled out weekly Basic Rules: 1. You must keep a job all semester long. No job = Failing grade for quarter! 2. If you change jobs, you must find another job 3. You receive a 2nd elective credit for COOP in addition to your Marketing class grade. 4. 135-150 hours/ semester, approx. 8 hours per week. 5. Fired = Failing grade for that quarter and the two week rule still applies. 6. You may be dropped from COOP at the discretion of the Advisor.

COOP Jobs Advertising/Display Cashier Sales Associate Counterperson (Service, etc) Stock Clerk Telemarketer Customer Service Representative Waiter/Waitress/Host/Management Cannot do childcare, lawncare, etc. Questions??

1.01 Understand and describe the value of DECA. Marketing 1.01 Understand and describe the value of DECA.

What is DECA? DECA’s full name is: DECA: An Association of Marketing Students DECA is a co-curricular club for Marketing Students. DECA is a part of your Marketing Class, but membership is optional. DECA is a CTSO or Career and Technical Student Organization. 2012 https://www.youtube.com/watch?v=sJPmciuhwVs 2013 https://www.youtube.com/watch?v=KYIx-3XOjuY 2014 https://www.youtube.com/watch?v=bRY0PjMh0RY 2015 http://www.deca.org/

What is DECA? (cont.) DECA is a worldwide club with over 3,500 chapters in the US, DC, Canada, China, Guam, Puerto Rico, Korea, Mexico, The US Virgin Islands, Germany and Hong Kong. DECA has over 200,000 members worldwide and over 7,000 members here in North Carolina

What is DECA? (cont.) A student organization that: Maintains a series of competitive events. District, State, International Offers awards and recognition through competition Offers college scholarships.

Why should I join DECA? Sense of belonging Group participation Motivational involvement Competitive involvement Personal growth and development Better, more self-confident Leader

Who can join DECA? Any motivated, hard working student taking a marketing education course such as marketing, sports and entertainment marketing, travel and tourism or fashion merchandising.

Basic Facts Colors: Blue and gold Emblem: Diamond Blue represents sincerity Gold represents success Emblem: Diamond Four points on the DECA diamond: academically prepared for college and careers in marketing, finance, hospitality or management community oriented by gaining an appreciation for the benefits of service and their potential impact on the community and world professionally responsible with ethics, integrity and high standards experienced leaders by practicing key leadership skills such as goal setting, consensus building and project management.

Basic Facts continued . . . Headquarters: DECA Publication: International: Reston, VA North Carolina: Raleigh DECA Publication: DECA Direct

DECA Tagline DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. (Never changes!)

International DECA Theme: “Be Epic !!!” 2015 DECA Themes International DECA Theme: “Be Epic !!!” NC State DECA Theme: “NC DECA.... An EPIC Story     History in the making! ”

National DECA Regions… North Atlantic Western Central Southern

North Carolina DECA Regions… Triad Coastal Blue Ridge Metrolina Dixie Pines

Levels of DECA Level West Local (HS) West Forsyth HS District District 5 of 8 State North Carolina Region Southern Region International United States

Divisions of DECA… High School Collegiate Alumni – Previous members Professional – Professional non-members who want to support DECA

DECA Conferences Marketing Competitive Events Conference (MCEC) = District five competition. Burlington, NC December 2015 North Carolina Career Development Conference (NC CDC) = State competition in Greensboro. March 10-12, 2016 International Career Development Conference (ICDC). Nashville, Tennessee April 22-27, 2016

What do you do at a DECA competition? Competition Category Examples: Apparel and Accessories Food Marketing Restaurant and Quick Serve Restaurant Mgmt Retail Merchandising Automotive Services Marketing Sports and Entertainment Marketing Advertising Campaign Fashion Merchandising Promotion Plan MCEC “District” Competition: 100 question test, 1 role play State CDC: 100 question test, 2 role plays International CDC: 100 question test, 2 role plays “CDC= Career Development Conference”

Next DECA Meeting: Thursday, Jan. 29th @ 3:50 in room 107. Dues: $20.00 (by 1/29) Join DECA TODAY! www.deca.org & www.ncdeca.org