Marketing Communications Report

RTA Spring 2017 Campaign

RTA Spring 2017 Campaign

RTA Spring 2017 Campaign

RTA Spring 2017 Campaign

RTA Spring 2017 Campaign

RTA Spring 2017 Campaign On vehicles and shelters beginning February 2017 Complimentary ads begin running in print, broadcast, and digital media March 1, 2017 Complimentary Earned Media, Social Media, and community engagement campaigns launching March 2017

RTA Valentine’s Day 2017 RTA spent the day spreading love this February 14 with Operator “Wayne the Love Train” aka Wayne Nelson, spoken word artist and motivational speaker in his free time. Marketing partnered with WBOK to broadcast live and interview riders about their Valentine’s Day plans and how RTA was involved.

RTA Mardi Gras 2017 Details on parade detours are available at www.norta.com on a dedicated page helping riders navigate during this busy time. Mardi Gras Rider’s Guides are distributed to community aboard buses, at hotels, libraries, and other partner agencies including jazzy pass vendors and to concierges whom we met with at their monthly meeting last week. An active social media campaign is underway to assist riders and remind them to; Plan extra travel time Buy passes in advance via GoMobile Choose RTA for all their transportation needs. No Parking on Streetcar tracks or in bus zones.