Franchise Calendar February 2017

A video or image preview CALENDAR LEGEND DATE This is a suggested date but not mandatory, unless noted. PLACEMENT This indicates how to post the content and if it should be promoted as an ad on the networks. Suggested ad spend is also included when relevant. AUDIENCE These are suggested audiences relevant to your business. Use social networks’ targeting abilities to target these segments. POST COPY Social Network Name Listed Here This lists the suggested caption copy for the post’s video or photo. Social Network Name Listed Here CREATIVE A video or image preview will be depicted here.

DOWNLOADING IMAGES To download the media assets in this calendar: 1. Log in at 21Online.com 2. Go to Brand Center (under Brand Studio) 3. Select the Asset Library 4. Search keyword: Franchise_Feb2017 All images for this month’s calendar will be available to download.

FEBRUARY 2017 SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12 Agent Personalities Image Keyword Recap 12 13 14 15 16 17 18 Valentines Cards Elements of a House Image Series Open House Photography Tip 1 19 20 21 22 23 24 25 Personality Assessment 26 27 28 Open House Photography Tip 2

AGENT PERSONALITIES DATE POST COPY PLACEMENT AUDIENCE CREATIVE Wednesday, February 8th POST COPY Promote on Instagram ($25-$50); post organically to LinkedIn/Twitter. Every one of our sales associates uses their own unique personality to make you feel at home while you search for yours. Learn more about the many types of sales associates that make up CENTURY 21 [company name] by clicking here [link to company agent page]. PLACEMENT AUDIENCE Sales Associates Every #realestate agent has a different style. Which one closely resembles yours? Tell us your answer! CREATIVE

KEYWORD RECAP DATE POST COPY PLACEMENT AUDIENCE CREATIVE Friday, February 10th POST COPY What do people care about in a home? When searching for real estate, these are some keywords that topped Americans’ lists. PLACEMENT Promote on Twitter ($25-$50); post organically to Facebook. AUDIENCE Recruits, Sales Associates, Consumers What do people care about in a home? When searching for real estate, these are some keywords that topped Americans’ lists. CREATIVE

VALENTINE’S CARDS DATE POST COPY PLACEMENT AUDIENCE CREATIVE Sunday, February 12th POST COPY Promote on Facebook and Twitter ($25-$50 each). Post any or all images. Place one or two days before Valentine’s Day for prolonged life on social media. Happy Valentine’s Day, from our family to yours. PLACEMENT AUDIENCE Sales Associates, Consumers Happy Valentine’s Day, from our family to yours. CREATIVE

ELEMENTS OF HOUSE IMAGE SERIES DATE Thursday, February 16th POST COPY Post all of these images at once to Facebook and Twitter organically. (Comment on each Facebook image with each of the following details.) It’s all in the details! Spanish style homes are classified by three signature features. Can you name them? Scroll through the photos for a few hints. PLACEMENT Spanish style homes are classified by three signature features. Can you name them? AUDIENCE Recruits, Sales Associates, Consumers CREATIVE A terracotta roof is essential to a Spanish style design. The red clay gives the homes a warm, earthy, rustic look. Strong and durable — stucco is the foundation of any Spanish style home. “Double tap” if you love this exterior. Painted tiles are a classic feature of Spanish style homes that give them a beautiful and unique appeal. It’s all in the details! Spanish style homes are classified by three signature features. Can you name them?

OPEN HOUSE PHOTOGRAPHY TIP 1 DATE Saturday, February 18th POST COPY Promote on Facebook/Instagram ($25-$50 each); post organically to Twitter. Open House Photography Tip: Take photos that emphasize each room’s selling point, whether it’s the natural light in the room, the spaciousness, or the little nook in the corner that will make buyers curious to see more. PLACEMENT AUDIENCE Recruits, Sales Associates When photographing for a listing, take photos that emphasize each room’s selling point—it will make buyers curious to see more. CREATIVE

PERSONALITY ASSESMENT BLOG DATE Monday, February 21st POST COPY Caption: Interested in becoming a real estate agent? Try our Personality Assessment Tool to unlock your real estate personality. Headline: Take The Century 21 Real Estate Personality Assessment Description: A real estate agent’s main asset is their personality. Promote on Facebook and LinkedIn ($25-$50 each). PLACEMENT AUDIENCE Recruits An agent’s main asset is their personality. Use our Personality Assessment Tool to unlock your real estate personality. CREATIVE http://www.century21.com/real-estate-blog/do-you-want-to-become-a-real-estate-agent-find-out-take-century-21s-quick-real-estate-personality-assessment/ ARTICLE LINK

OPEN HOUSE PHOTOGRAPHY TIP 2 DATE Monday, February 27th POST COPY Open House Photography Tip: Most interior shots look more appealing when shot in natural light. Use a tripod to steady your camera and shoot at slower shutter speeds to get sharper images. Promote on Facebook and Instagram ($25-$50 each); post organically to Twitter. PLACEMENT AUDIENCE Recruits, Sales Associates Most interior shots look more appealing when shot in natural light. Use a tripod to shoot at lower shutter speeds to get sharper images. CREATIVE

ADDITIONAL CONSIDERATIONS Consider posting about the following achievements sometime this month Consider posting in celebration or recognition of these timely events Agent award winners and company awards 14: Valentine’s Day (Assets Included) An “agent of the month” 20: President’s Day Press pickups and news stories that positively highlight your brand 26: Academy Awards 28: Mardi Gras News regarding growth All Month: Black History Month, National Heart Month, Canned Food Month Highlight sales associate recruitment, like how many agents brought on board this month.