Welcome 0930 – 1000 Introduction and Welcome from the Organisers 1000 – 1115 Expert keynote panel: Open innovative practices, current research 1115 – 1230 Facilitated team formation / selection of challenges 1230 – 1330 Lunch provided 1330 – 1500 Design Jam activities / teams work on pitches Design activities and help in developing & refining ideas. 1500 – 1600 Pitch presentations Open Innovation Design Jam / University of Glasgow / http://CREATE.ac.uk/openjam2016/

In which the Innovator Does Not Own the Input Challenges 1&2 In which the Innovator Does Not Own the Input

‘Upstream’ Open Benefits: Risks: Production costs savings, incl R&D Acquisition and integration costs Lower customer switching costs Ongoing knowledge requirements and maintenance costs Speed to market (credible promise) Efficiencies of scope Increased competition from other entrants Legal risks of licence breach

Challenge 1:

What you Get You have developed a drone to help study migrating birds, control poachers, take photography in forest density and monitor animals. You have access to hardware documentation (schematic diagrams, designs, circuit or circuit board layouts, mechanical drawings, text, etc…) You have improved upon an open drone (software and hardware) to be less noisy and not upset animals (as much as the original one). You have access to the source code of the software You can copy/modify/distribute the documentation and manufacture the hardware.

Licence Features The technology is covered by two different licences: Software: General Public License (GPL) You have the the freedom to use the software for any purpose, the freedom to change the software, the freedom to share the software and the changes you make. When redistributing modified versions of the software you have to grant the same rights to the subsequent users (copyleft mechanism) Hardware Licence (CERN OHL) You are required to share the improvements when distributing the product. The documentation must accompany the hardware. You have open access to the design files but so do all your competitors

Challenge 2:

What you Get Free and unrestricted use of Text and Images on Wikipedia (and Wikimedia Commons) accessible with MediaWiki API. More than 5,281,637 articles (English) +34 million media files in structured semantic dataset.

Licence Features Creative Commons Attribution Share-Alike CC-BY-SA: Share Alike: Must distribute your changes under same licence conditions as original. Unrevocable, but future content can change. You are free to Share and adapt (remix) the work for any purpose Wikimedia Commons files use various open licences & may not be compatible. Attribution: Provide credit, link to licence and indicate changes ** Wikimedia Foundation does not provide any warranty of copyright status.**

In which the Innovator Openly Shares the Output Challenges 3&4 In which the Innovator Openly Shares the Output

‘Downstream’ Open Benefits: Risks: Gains to reputation / generalised reciprocity Competitors may benefit from openly revealed innovation Specificity of complementary assets may benefit innovator ‘Diffusion costs’ of opening /bounding the innovation User-led improvements may benefit revealing innovator. Legal risk of breaching licence in future

Challenge 3:

What you Have A new printer that harnesses solar power to “tan” paper. environmental friendly technology Patents on a method and device to print on regular paper using light. Know-how and trade secrets Advantage - no need to buy ink. Also can run off solar! Partnership with a university lab £10M in venture funding Drawbacks – currently does not print in colour, and quality is not as high as best laser printers.

Licence Features Teams must choose: Whether to open all the patents on the technology or only a few. An open patent licence - As the licensor you grant the licensee a non exclusive, worldwide, royalty-free licence on your technology to use, make, and sell your technology. The only obligation of the licence is to grant you back any improvements that they make. (to you as well as to your other licensees). Pledges – ‘We will not not initiate patent lawsuits against anyone who wants to use our technology providing that you do not assert any patents against us’.

Challenge 4:

What you Have Copyright in text and images Trademark protection on game logos and names Large amount of brand goodwill Large war chest but declining year-on year revenues.

Licence Features Teams must choose: What to do about trademarks, which make up a large amount of assets. How much of their copyright protected assets to open. What licence parameters to use For example see the Wikimedia or Mozilla Trade Mark policy: https://www.mozilla.org/en-US/foundation/trademarks/policy/

1) ‘Cowcam’ 2) ‘Wikipedia’ 3) ‘sunprint’ 4) ‘TableFlip’

What we are asking you to do Design a Business Model which: Present it to the whole group in a 6-minute pitch Leverages the benefits of Openness (identify these). While minimising the risks and costs (identify these).

Judging Criteria 1) Imaginativeness / originality Novelty of overall business model & specific product/service proposition. Team applies openness concepts imaginatively.   3) Technical detail Does the pitch contain sufficient detail about the licensing parameters, business activities and technical specifications to be convincing? 2) Practicality / robustness Is the business model sustainable and robust to competition & technological change? Are examples and evidence used well? 4) Overall pitch quality Does the pitch presentation clearly present the idea, captivate the audience and impress?

REsources Using Wikimedia Content Creative Commons ShareAlike 3.0 Creative Commons FAQs Microsoft Games ‘Fan’ Licence Wizards of the Coast OGL CERN Open Hardware Licence TAPR Open Hardware Licence GPL Software Licence