SWAN ANGEL NETWORK PITCH GUIDELINES Whether pitching to Swan, or any other Investor / VC, here are some basic guidelines to make sure your pitch is comprehensive, and can address most basic questions every investor will have. Making sure your Pitch includes all this information will keep the process fast and efficient for you and for Investors

A. Executive Summary (Optional) What Provide an Executive Summary that covers all the key points of your Start-up. Summarize key messages from each of the following sections Why It makes it easier for Investor to grasp the overall story, and follow the rest of the slides. More than the Investor, writing an Executive Summary will provide you a lot of clarity around your own story. Best deck-writers usually start with their story-line (in the form of an Exec Story) and build the remaining pitch from there

B. Market & Business Model What Address the following common questions in terms of the market: Market Need & Solution What’s the current market structure? How do transactions / activities happen today? What are the key pain-points of your target customer(s)? How are you planning to address the Problem? (Summary of product / service) Business Model How will your company make money? Which areas of the value-chain would it address? What would be the revenue model(s)? Market Sizing What’s the current and future market size? Expected growth rate? Why Successful businesses are built around market needs. Having a clear understanding of market dynamics are an absolute necessity !

C. Product & Competitive Analysis What Product / Service Features Key attributes of the Product / Service being offered by the Firm Product development roadmap, highlighting features or functions already live, and those planned for development over the following 1-2 years Competitive Analysis Map the competition – who else does what – which competes with the Firm’s products / services What are the key differences between you and your competition How will your start-up build entry barrier to prevent competition from taking over Why Product is the core of the business. Without a sound product or service, a Start-up cannot succeed. Lack of preparedness to face competition is perhaps the single biggest gap in the planning of most start-ups. You may be able to build a smalls successful business in a small location with no competition, but how will you scale to other cities where competition exists, or when others copy your idea or product?

D. Founders and the Team What Founders Team Why Brief of each Founder: Name, Pic, Background, Role in the Start-up Important disclosures (e.g., if someone is part-time, or if family members are Founders etc.) Team Brief description of the rest of the team (names, roles & background if possible) Why Products might evolve, Business Models might pivot, but ultimately it’s the Founders who do their magic to create value. Almost all Investors agree that their most important criteria for funding a company remains whether they can trust the intention and capability of the Founding team

E. Traction, Financials and Forecasts What Traction Growth in users, customers, transactions, revenues etc. so far, and forecast for next 3 years Financials Unit economics of the business model Financial forecast (revenues, costs, profit) Why Everything finally converges to numbers. Quantification of key business metrics makes it very easy for an Investor to gauge whether the business can scale to its potential or not

F. Fundraise – History and Current requirements What Clear representation of the funding history so far, including current shareholding pattern Current fundraise with details of deployment of funds Why It’s common for many Start-ups to leave the funding requirements to personal discussion instead of putting in a deck. However, making this information available upfront can help an Investor quickly gauge whether it is doable for him or not