Fulfilling Meteorology’s Vision Dr. William B. Gail bgail@globalweathercorp.com President
An Enterprise Built from Sectors Science & Innovation Efficiency & Customization Public Welfare & Major Infrastructure Government Scientific & Professional Societies Academia Private Sector National Academy of Sciences Recommendation Sector roles should not be rigidly defined, but rather worked out through discussion as needed PHASE I PHASE II PHASE III (thru 2000) 2000-2015 2015+ Conflict Cooperation Collaboration Evolution of the US Weather Enterprise © William B. Gail 2
Understanding Value Chains Public & Businesses Emergency Manager National Weather Service Storm/Flood Alert & Suggested Actions Broadcast TV Storm/Flood Alert Observations, Forecasts, Alerts, Event-Specific Advice VALUE CHAIN ILLUSTRATED: severe storm threat with flooding potential Secondary Value Chain Data & Forecast Services Specialty Weather Companies Transportation Companies Refined Precip & Runoff Info Re-routing Plans Model Data & Observations Utilities High Wind Threats to Power Lines Anticipated Power Outages Sports Venues Event-Specific Forecasts Websites & Mobile Apps Public Group Vulnerabilities General Forecasts & Alerts Storm/Flood Alert & Suggested Actions Academic Institutes Localized Data Primary Value Chain National Academy of Sciences (2012) Weather Services for the Nation: Becoming Second to None © William B. Gail 3
Sector Roles are Emerging Naturally Wheat/Rice Farmers Fruit Growers Coffee Growers Aviation Railways Roads Retailers Consumers Agriculture Weather Services Transportation Weather Services General Weather Services Regional Agencies TV and Media Emergency Managers Commercial Information integration Custom web/mobile User understanding Targeted observations Efficient distribution Academic R&D Government Scientific advance Major observation systems NWP Authoritative source National Agencies © William B. Gail 4