IHE World Summit 2017 Singapore Business plan Jürgen Brandstätter, MSc Co-chair, IHE Europe Co-chair, Pharmacy Planning committee Co-chair, Global Deployment Coordination Committee (GDC) Member, IHE International Board CodeWerk Software GmbH, Austria

IHE World Summit - General Mission A spot to "meet" and "feel" IHE Bring people together and create communication Within IHE community (let participants feel as "IHE Family“) Between IHE community and others Demonstrate the "excellence" of IHE and raise the image and reputation Strategy to fulfill the mission Provide a high-class program, venue and atmosphere to attract high-class speakers, IHE champions and audience Event scope Global (topics, speakers and audience) Dependendt on event location, larger focus on the specific region Event concept Target audience: Government, Politicians, Decision-makers and strategic oriented persons First class keynotes + Panel sessions to different topics with participation of the audience Past events: Istanbul 2013, Amsterdam 2016 03.08.2016 IHE World Summit 2017 - Singapore - Business plan

IHE World Summit 2017 - Singapore - Business plan Date / Location for 2017 IHE World Summit Location: Singapore In conjunction with HIMSS AsiaPac17 conference in Singapore Date: 11 September 2017 Pre-conference day, not yet confirmed Main organization taken over by HIMSS AsiaPac MoU with IHE International ready to sign Financial risk (and benefit) taken by HIMSS Same concept as in Amsterdam 2016 HIMSS AsiaPac17 11-14 September 2017 Location: Marina Bay Sands Singapore 03.08.2016 IHE World Summit 2017 - Singapore - Business plan

IHE World Summit 2017 - Singapore - Business plan Benefits for IHE Several Asian countries are starting up e-Health programs Philippines: Started working on framework of the national HIE last year Australia: Decommissioning of NEHTA, started new “Australian Digital Health Agency” (close to HIMSS): restarting HIE activities Thailand: Early stage, currently finding the right way to establish an national EHR. Huge private sector, also connecting their facilities Singapore: Platform is in place and operational. Next generation is planned, which includes the private sector IHE Japan, Korea, Australia recommend holding the event “Regional” Program Planning Committee formed and consulted Conclusion: Area urgently needs “IHE presence” and education Topics for education: IHE General, Testing, CASC, Connectathon Benefits are high, risk of brand damage is very low 2017 is the perfect timing for the event! 03.08.2016 IHE World Summit 2017 - Singapore - Business plan

IHE World Summit 2017 - Singapore - Business plan Concept Event concept for Singapore amended to regional demands Program Planning committee formed by Asian Deployment Committees IHE Japan, Korea, Australia (China/Taiwan asked) Region needs less interactivity, no panels but more traditional presentations Because of culture and language barrier More educational character plus case studies 1-day event (instead of 2 days) Lessions learned from Amsterdam Conjunction with HIMSS proved good Event organization by HIMSS was professional and a big relief to IHE staff and volunteers IHE efforts basically focused on Program Planning and IHE internal marketing Clear distinction of roles and duties Room sharing with HIMSS conference shall be avoided IHE internal Marketing was improved but needs further efforts Clear description of IHE internal roles needed Budgeting must be more honest and precise 03.08.2016 IHE World Summit 2017 - Singapore - Business plan

IHE World Summit 2017 - Singapore - Business plan Execution plan Role Responsibility Staff/Volunteers/Contractors Needs onsite presence! Lead organizer („champion“) IHE internal lead of the activity Primary contact point for HIMSS AsiaPac Taking care on the project planning and execution General event moderation Jürgen Brandstätter 1) (volunteering) IHE „Official“ Opening/Closing keynote, etc. IHE International Co-Chair or Secretary 1) Program Planning Committee Develop the program of the event Propose speakers, contact them and get them confirmed IHE Japan, Korea, Australia IHE China, Taiwan (asked) Other volunteers 2) „Live“ Social Media Operator „Live“ twittering of the event Taking pictures Provided by HIMSS as part of the MoU 3) Video/Audio Image video production and session recording 1) See budget for travel funding 2) No travel funding 3) Already onsite, covered by HIMSS 03.08.2016 IHE World Summit 2017 - Singapore - Business plan

Plan for soliciting and organizing speakers and content Responsibility: Program Planning Committee Program Planning activities Propose topics Identify and define relevant topics for the region Propose speakers Identify suitable speakers to the topics Contribute „Asian“ success stories Out of IHE Japan/Korea/Australia HIMSS supports with proposals for VIPs/officials/politicians for keynotes HIMSS has good contacts to approach candidates Create timetable for the day 03.08.2016 IHE World Summit 2017 - Singapore - Business plan

IHE World Summit 2017 - Singapore - Business plan Marketing plan Responsibility: Marketing Team Develop marketing content (text, pictures) Issue newsletters and mailings Maintining World Summit web-page (current and past events) Manage media (pictures, video, etc.) Marketing activities Event announcement Primarily done by HIMSS AsiaPac This covers the majority of the regional community IHE announcement in parallel This covers the „international“ community „Save-the-date“ mailings, Twitter, Webpage Logo/Flyer production covered by HIMSS as part of the MoU Event promotion Done by HIMSS and IHE together by mailings, twitter, etc. IHE International marketing supports regional and national Deployment Committees in duplicating marketing (e.g. IHE Europe) Support includes media, text blocks, information Event post-marketing Media management (pictures, video, etc.) Post-event analytics and summaries 03.08.2016 IHE World Summit 2017 - Singapore - Business plan

IHE World Summit 2017 - Singapore - Business plan Budget Budget position Amount Remark Total Budget $ ? Event onsite costs Entire event execution (registration, organization, rooms, equipment, staff, badges, bags, etc.) $ 0 Covered by HIMSS „Live“ Social Media Operator, Video production Travel costs for IHE personnel (Organizer, IHE Official) $ 6000 Flight 2000 $, Hotel 1000 $ Travel costs for Program Planning Committee members On own expense Travel costs for VIP invited guests Coverage by HIMSS will be negotiated on a per case basis Backoffice costs Lead organizer efforts („champion“) Assumption to be done by volunteer Logo & Flyer production IHE marketing efforts (email marketing, newsletter, content creation, webpage, etc.) Marketing team (RSNA) (see „Marketing Plan“) Liability insurance 03.08.2016 IHE World Summit 2017 - Singapore - Business plan

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