What do you have that they need? COMBINING ONLINE & OFFLINE MARKETING PRESENTED BY: Author & Financial Therapist

Welcome & Overview Thank you for coming Learn tools to entice professionals that share your TM Identify COI opportunities Define or refine your perfect pitch Third party vendor or CIO sponsor opportunities Spark ideas for offline opportunities (what they need)

About Me Kiné Corder – Best Selling Author, Financial Therapist and the CEO of PRESIDENTIAL LIFESTYLE, a financial wellness company focused on wealth in all of it’s forms.  Before entering the financial services industry, I gained international popularity when I became the spokesperson for ABC’s Extreme Makeover.  I was featured on Oprah, Good Morning America, E! Channel, Entertainment Tonight and worked with various media entities including Elle, Marie Claire Paris, TV Guide, and People Magazine. Kiné Corder – Financial Therapist and the CEO of PRESIDENTIAL LIFESTYLE, a financial wellness company focused on wealth in all of it’s forms.  I speak to and consult with business owners and couples who are looking to discover their idea of prosperity.  I assists them in improving their financial well being by giving them tools to successfully navigate the money cycle, reduce stress associated with financial decision making, and help them better understand their life’s purpose. Before entering the financial services industry, I gained international popularity when I became the spokesperson for ABC’s Extreme Makeover.  I was featured on Oprah, Good Morning America, E! Channel, Entertainment Tonight and worked with various media entities including Elle, Marie Claire Paris, TV Guide, and People Magazine.

How can Offline Marketing help? CREATE RELATIONSHIP MARKETING CREATE MULTIPLE STREAMS OF INCOME CREATE TAX WRITE OFFS ENJOY YOUR WORK MORE MAKE A NAME FOR YOURSELF ONLINE AND OFFLINE

Where do you begin? LinkedIn Find 10 influencers that you would like to connect with. Do you have LinkedIn on your phone? Search a related target market. Send them a free resource For example: Dentist – Marketing is Everything Tell them about a TM related event Music or movie industry Women’s event Business owner event Luxury events Please create a great profile with a great picture.

Go LIVE! Live networking Eventbrite networking event Meetup (related industries or TM) Private country club or social club Attend as many events Advice from membership director Collaborate on an event Charity events (pick a cause)

Be Memorable! Asking a strange question Giving your elevator pitch what super power is needed to do what you do? what’s your idea of prosperity? Giving your elevator pitch Who you are. What you do. Who you do it for. How you do it. Example:

Elevator Pitch Who you are: Kiné Corder – Financial Therapist and the CEO of PRESIDENTIAL LIFESTYLE, a financial wellness company focused on wealth in all it’s forms.  Who you do it for: I speak to and consult with business owners and couples who are looking to discover their idea of prosperity.  What you do: I assists them in improving their financial well being by giving them tools to successfully navigate the money cycle, reduce stress associated with financial decision making, and help them better understand their life’s purpose. How you do it: I do this using a unique step-by-step Prosperity Program that helps clients feel more confident about their financial future.

Don’t be afraid! Set a clear target market (who do you hang out with) Gender Interest Income Married/single/children Mindset

Be Thoughtful! Special gift (with allowance to add them to mailing list) Write a blog for them Ask them to write a blog for you Offer to promote them by quoting them Add them to your business card & website (long-term) Spend a few dollars if they are a big fish (Outlaw & eye exam)

Keep the Party Going! Continue the relationship with interaction Coffee/tea meeting Phone call Invite them to an event

BE RE-MEMORABLE! Be memorable again, remind them why they should continue to connect. Set another call or meeting Ask more memorable questions take note How did you start your business? What are you doing to grow? What’s missing? These questions work because it sounds like you care.

Be Magical! Show interest in what they are doing. Attend one of their events Show up early and help Bring something that will add value (preferably that doesn’t get thrown away.) Bring a referral if you can Attend something they are attending Invite them to an intimate event Tell them to bring a client Introduce them to someone important

Be Giving! Volunteer Charity events Day conferences (in your area) Church events Private school or college events

Be the Expert! Offer to speak Networking events Charity events Conferences Employee assistance programs Create a continuing education

Be a Collaborator Collaborator on events with venues, vendors, & COI. Networking groups or chambers-of-commerce. Other social media influencers in a difference city. Barbershops and hair salons. Tie two things together like (Makeup and Money, Cocktails and Money, Love & Money, Cleanliness & Money, Fashion & Finance, Fitness & Finance.)

Connect with Me! QUESTIONS? www.kinecorder.com FACEBOOK.COM/AUTHORKINE TWITTER.COM/KINECORDER LINKEDIN.COM/KINECORDER INSTAGRAM.COM/KINECORDER QUESTIONS?

Thanks for Coming! Leave me your card or information. Let me know if you have any ideas on how we can collaborate. Offer any suggestions Let me know if you want more information.