Colorado Association of Nurse Anesthetists 2016 AANA Public Relations Recognition award submission

July 2015 Full Page Ad in the Colorado Statesman Full print and online newspaper Continuous publication since 1898 A deeply rooted Colorado media institution serving generations of politically and civically minded readers

July 2015 Hired Orapin PR Marketing Firm Hired Orapin Marketing firm to help promote the CRNA profession Assisted throughout the year with press releases, media attention, and public relations

December 2015 CRNA’s Give Back: Food Bank Drive Food Bank of the Rockies December 12, 2015 Largest private hunger-relief organization in the state of CO CRNAs packed over 800 food boxes for Colorado families in need Article published in the Denver Post “Your Hub” section http://yourhub.denverpost.com/blog/2015/12/colorado-nurse-anesthetists-partipate-in-crnas-give-back-event/123883/

January 2016 CRNA Week: Direct Mail Campaign Letters sent to Colorado state legislators and Colorado hospital administrators Fact sheet about CRNAs included with the letters Attach letters if possible.

January 2016 CRNA week: Byline Article Byline article delivered via press release to large and rural Colorado markets Attach letter if possible.

January 2016 CRNA Week: Billboard Display 2 billboards were displayed for 4 weeks 14’x 48’ Locations were: 1660 N. Federal Blvd, Denver, CO & 5225 Vasquez Blvd/52nd St., Denver, CO Web domains advertised on billboard were purchased and linked to COANA’s website coloradoCRNAs.org coloradoCRNAs.com

January 2016 CRNA Week: Governor Proclamation Governor Hickenlooper releases State of Colorado Proclamation to recognize CRNA week

March 2016 Denver St. Patrick’s Day Parade Saturday March 12, 2016 CRNAs joined with Colorado Nurse Association and the Colorado Society of Advanced Practice Nurses to march in the parade Theme: Nurses are Lifesavers

April 2016 Mid Year Assembly Meeting Washington D.C. Colorado CRNAs Kate Jansky, Craig Atkins, and Scott Shaffer meet with Colorado State Senator Cory Gardener Ask Senator Gardener for his legislative support of Colorado CRNA practice

April 2016 COANA 80th Anniversary Press Release Press release in the Denver Post “Your Hub” Section Article outlining CRNA history and COANA’s support for 80 years  http://yourhub.denverpost.com/blog/2016/05/colorado-association-of-nurse-   anesthetists-celebrates-80th-anniversary-on-may-5/147504/

May 2016 COANA Military Appreciation Press Release Press release published on COANA website and on social media Facebook & Twitter 2 Colorado CRNAs highlighted Rob Chaplain David Stamps http://coana.org/appreciating-military-crnas-millitary-appreciation-month-may- 2016/

2015-2016 Social Media Presence Continuous social media presence throughout the year Twitter and Facebook @CRNAsCO https://www.facebook.com/search/top/?q=colorado%20association%20of%20nurse%20anesthetists Photos and media

Results of PR Efforts We feel that we accomplished our 2015-2016 public relations goals of: Increasing public awareness of the role of CRNAs Educating the public, our lawmakers, and hospital administrators on the importance of our practice Positively promoting our practice in healthcare

Thanks!! Thank you AANA Communications Committee for your time and consideration!