The Whys and Hows of selling online.

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Presentation transcript:

The Whys and Hows of selling online. E-Commerce & Shopify The Whys and Hows of selling online.

Hannah Bock – Wet Nose Media Marketing & Web Design for small businesses Marketing Communications from British Columbia Institute of Technology Inbound Marketing Certification HubSpot Certification Certified Hootsuite Professional www.wetnosemedia.ca

What is E-Commerce?

What is E-Commerce? Ecommerce, EC, Electronic Commerce… “Commercial transactions conducted electronically on the Internet.”

What is E-Commerce? Products: Amazon, Just Fab, Canadian Tire, Art Galleries, Clothing Stores… Services: Health Care, Memberships, Hair Appointments, Massage Therapy…

Why Sell Online?

“Quicker Purchase” The Buyer Cycle Why sell online? “Quicker Purchase” The Buyer Cycle Awareness Research Decision Purchase Opportunity for Doubt

Why sell online? “Wider Market”

Why sell online? “Tracking & Data” Tracking from promotion to purchase: Is your marketing working? Audience Lead Customer Repeat

What is Shopify?

What is Shopify? Shopify is an ecommerce platform. Build a website, sell online, sell anywhere. “Shopify handles everything from marketing and payments, to secure checkout and shipping.”

Cool Tools from Shopify

Cool Tools Store Management: Customer Accounts Drop Shipping Refunds Storefront: Pre-designed Themes Mobile Ready Blog Ready Multi-Language Marketing: SEO Email Marketing Coupons & Gift Certs Social Media Abandoned Checkout Analytics Store Management: Customer Accounts Drop Shipping Refunds Fulfillment Inventory Management Mobile App 24/7 Support Shopping Cart: Payment Gateways Shipping & Taxes

Other Ecommerce Options Wordpress with Woo Commerce Squarespace Wix Weebly GoDaddy Website Builder

Function above all else.

Make it easy for them to do it Tips for Design Tell them what to do Show them how to do it Make it easy for them to do it

3 Rules for Awesome Websites Good Photography Clear Copy User Design

Questions?

Free Resources at: www.wetnosemedia.ca/shopify Grab a business card! What’s Next? Free Resources at: www.wetnosemedia.ca/shopify Grab a business card!