Restaurant Social Media Marketing 101 Slides: Slideshare.net/afridrums Twitter: @olaayeni Restaurant Social Media Marketing 101 Ola Ayeni Chief Idea Officer Mobile Dialog 1 1 1

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation 2 2 2

Old & New Media Interruption Permission Traditional Marketing New Media Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos Interruption Permission 3

The old communication model was a monologue. 4

The new communication model is a dialogue. 5

Which means....what you say Authentic Inclusive Transparent Exciting Consumer driven Which means....what you say 6 6 6

Word of mouth is powered by 100 Million Videos on Youtube 200 Million Blogs 57% of people online have joined a Social Website 300 Million Cell phones in USA 55% have uploaded a photo Social network Micro Blogs Cell phones Blogs Photo sharing sites Video sharing sites Podcast Just to mention a few 7 7 7

Every Restaurant Campaign Should 300 Million active on Facebook, 120 Million log on daily 44.5 Million users On Twitter in June 2009 95 Billion text messages per month in the U.S Facebook Twitter SMS text Weekly E-mails Blogs Printed Flyers 8 8 8

Social Media Is The New Internet Increase traffic to your website Help with SEO Promote your restaurant Is permission centric 9 9 9

Social Media Makes Consumers Easily Find You 10 10 10 10

Only 14% of people trust advertising Reason Nelson “ Trust In Advertising Report , October 07 11 11 11

78% Reason of people trust the recommendations of other consumers Nelson “ Trust In Advertising Report , October 07 12 12 12

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation 13 13 13

“I am 49. I don't understand this Social Media stuff ” ? 14 14 14

“Is simply word of mouth on steroids” What is Social Media ? Wikepedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” Ola Ayeni: “Is simply word of mouth on steroids” 15 15 15 15

Where do I even begin......... Of Course You're Skeptical Flickr: mmmonica 15 16

Top Useful Websites For Restaurants 17

How Should We Begin... Establish an account on top social media website. Example: Facebook, Twitter and others. Establish and update brand identity across social media sites and your website. Bring key staff together to participate. Bartender,manager, sommelier, chef. Plan your message frequency. Determine the minimum frequency to message. Ask your employees to join & invite their friends 18 18 18 18

Drive traffic to your website Announce events and wait time Top Uses Of Social Media Sites For Restaurants Drive traffic to your website Announce events and wait time Post recipes, photos and video Hold contest Promote daily specials and discounts Give tour of your kitchen Customer service and engagement tool Hire new employees 19 19 19 19

Drive Traffic From Social Media Websites To Your Own 20 20 20 20

Hold Contest 21 21 21 21

Hold Contest : Broad Street 22 22 22 22

Announce and Promote Events 23 23 23 23

Announce Wait Time and Next Stop 24 24 24 24

Post Recipes, Photos, Food Video 25 25 25 25

Post Video, Kitchen Tour, Pictures 26 26 26 26

Hire New Employees 27 27 27 27

Promote Daily Specials and Discounts 28 28 28 28

Promote Your Restaurant Events, Products, Recipes With A Blog 29 29 29 29

Promote your expertise, products, restaurant 30 30 30 30

Customer Service and Engagement Tool 31 31 31 31

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation 32 32 32

Reaches over 263 Million users What is Restaurant Mobile Marketing? Reaches over 263 Million users 95% of all active cell phones in the USA can be reached using text messaging Experience response rate up to 70% Over 80% of consumers respond sms within an hour 75 billion text messages sent in July 2008, 160 % annual increase Over 84% of consumers will not leave home without it. 33 33

Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1 Texting is #1 Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1 $BN 2006 2007 2008 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile 34

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Mobile and Social Media Marketing... The future 36 36 36

Local offers at participating locations Dunkin Donuts 99 cents Lattes in Boston Dunkin Donut 20% increase in sales, 90% of respondents purchased other products 50% will buy Coffees and Lattes at Dunkin Local offers at participating locations 37 37 37 37

How do people opt-in and how do restaurants reap the rewards POP Posters Table Tents Websites Within Direct mail Radio Newspapers Direct one-on-one reminder to come back Sales increase Monitor and track new customers Coupons and promotions delivered to your list. 06/24/08 Confidential 38

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation 39 39 39

Recipe For Web Monitoring Photo: ulterior epicure 40

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Who's Mobile Dialog ? Founded in November 2006 Naperville, IL Mobile Dialog is a marketing company that uses new media marketing tools to improve your marketing and drive new customers. We help franchise organizations, food distributors, QSR's and independent restaurants grow their revenue. Founded in November 2006 Naperville, IL 42 42 42

What We Do... We help businesses develop integrated inbound marketing solution that deliver results. Social media marketing – We build, manage and train businesses on using twitter, facebook, Youtube, mobile, text messages to gain new customers. Mobile and wireless marketing – to reach customers anywhere anytime with your info & drive them back to your location(s)‏ Online review monitoring and brand reputation management – we manage yelp, urbanspoon and 12 other review sites Training, coaching and consulting Call or e-mail for free 30 minutes marketing – 1-866-424- 9666 or e-mail ola@m-dialog.com. 43 43 43

Download Slides: www.Slideshare.net/afridrums Twitter: @olaayeni Thank you !! Ola Ayeni Chief Idea Officer Mobile Dialog ola@m-dialog.com 1-888 424 9666 direct Free Trial : www.m-dialog.com Need help with social media marketing, call 44 44 44