Advance Your Social Media Savvy @kevinbeatty

Agenda The Revolution Why Savvy? Building the Foundation Search it, Like it, Check it, Rate it, Deal it The List Q & A

The Social Media Revolution

Tennis Player Metrics 77% have a HHI of $100k or more 98% bought a product or service online in the last 6 months 89% have a high online shopping affinity 91% are comfortable with new technology 91% are the first out of their friends to buy new gadgets (Source: Comscore Plan Metrix: Active.com Sites 18 yrs.+ AND play tennis)

It’s changing the way society does EVERYTHING… How many of you would consider yourself to be social media savvy? How many would consider yourself clueless? Smart Phone users? but how savvy are you?

Why be savvy? Fundraise more Active listening Viral marketing Reward advocacy Drive participation Real-time support Quadruple your reach User Generated Content Promote new programs Build and monitor your brand Build a close knit community Communicate more effectively Increase repeat business, members Attract new members, players, volunteers Increase awareness and buzz for your programs

“Don’t add technology to the way you do things…change the way you do things when you see what the technology can do.” Marcus Romer Artistic Director – Pilot Theatre Company

Building a Foundation Develop a SM strategy Discuss openly how it can help your specific organization. Are your SM efforts linked directly to your existing marketing plan? Determine resources needed Dedicated employee? Marketing person? College intern or volunteer? Responsibilities: 5 hours a week minimum Track results with analytics Evaluate what’s working, what’s not

The Facebook Four Fan Page Contests Advertising Places comScore data only reinforces the Facebook’s staggering growth. For example, Facebook accounted for 10 percent of U.S. page views in 2010, while three out of every ten Internet sessions included a visit to the site Advertising Places

Developing Your Presence Brand pages to match your organization/event look & feel Add features – make it interactive and fun Make it easy for users to find relevant information List all upcoming events Promote your Fan Page EVERYWHERE!!!! http://www.facebook.com/pages/create.php

Promotion! Tournaments Events Activities Summer camps Pro Shop Sales Volunteer Opps News worthy items Relevant Articles Leagues Mixers Tournament Pictures Staff promotions Tennis Quotes/Tips/Pointers Question of the Day Raw # of times this story has been seen on your Wall and in the News Feed of your Fans

Contests for fan pages 50% of online users like to enter a sweepstakes or contest at least once a month – Forrester Research Businesses that offer contests have 2x the amount of social network fans as those that do not offer contests. Contest Examples: http://apps.facebook.com/promotionshq/ http://www.facebook.com/wildfireinteractive

Contest Ideas Funniest Photo Win Free Lessons Tournament Entry Giveaway Product Giveaway Sweepstakes Why you love tennis contest

Create Successful Ads Identify your goals Know your audience Create your ad and set your budget Check Facebook’s advertising ad approval process http://www.facebook.com/adsmarketing/

Ratings & Review Sites http://www.yelp.com/business/ Claim your business Add photos and videos Tell people to rate and review Add detailed descriptions Encourage ‘check-ins’ Great for SEO Create coupons Advertising capabilities http://www.yelp.com/business/ http://www.google.com/places/

Fastest Growing Company EVER “________ surpassed Facebook, Google, EBay, Amazon, Yahoo, and AOL as the fastest growing company in Web history” Forbes Magazine 8.12.2010 Located in 160+ US cities 40+ Million Total Subscribers Turned Google DOWN for a $6 Billion Dollar Buy-out Company now evaluated at $15 Billion Dollars Any guesses?

Daily Deals Explained How it works: Each day, thousands of people receive an email featuring a local a business Subscribers get 24 hours to purchase the promotional voucher Customer will then bring in and redeem voucher…like a gift certificate No upfront cost for business Business receive a % rev share on each purchase

Why Deals Work? Puts your tennis organization/facility in the spotlight Pay for Performance – vs. upfront advertising spend It nudges consumers to try new things (City Guide) Generates traffic and massive exposure A one-day offering creates urgency Exponential viral marketing effect Build loyal customers, members Guarantees new customers Builds your web presence Measureable marketing Share’s your story

How do you find daily deal programs in your area? Deal Aggregators http://www.grouponworks.com/ http://livingsocial.com/getfeatured

Developing a Social Media Strategy Without a solid strategy and plan of attack, you are wasting time and opportunity. Use Social Media Checklist to develop your program

Don’t forget to rate this session. Connect with me Website: www.kevintbeatty.com Email: kevintbeatty@gmail.com Facebook: facebook.com/kevinbeatty Linked In: linkedin.com/in/kevintbeatty Google Profile: Profiles/kevintbeatty Twitter: @kevinbeatty Don’t forget to rate this session. Text to: 32075 Msg: 1000 <space> 108 <space> 10