Mother’s Day Spending Source: NRF Monthly Consumer Survey A18+, April 2017

Recipients for Mother’s Day Gifts Source: NRF Monthly Consumer Survey A18+, April 2017

3 Out of 4 Consumers Plan On Spending The Same or More Than Last Year 56% Source: NRF Monthly Consumer Survey A18+, April 2017

TV Has Highest Reach of Ad Supported Platforms For Moms Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Women 18+ with presence of children. Online/internet platforms such as e-mail, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. . Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

People Spend the Most Time with Television of All Ad Supported Platforms For Moms Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Women 18+ with presence of children. Online/internet platforms such as e-mail, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. . Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

Broadcast: Great Way to Reach Mother’s Day Shoppers Adult 18-49 Ratings Source: Nielsen NPower 3/28/2016 - 5/8/2016 Adult 18-49 Live+SD Ratings; A18-49 10 Cable Networks based on A18-49 Ratings.

Broadcast TV’s Reach: Significantly Higher Than Cable Source: Nielsen NPower. April 29th 2016 Adults 18-49 Live+SD.

Television Ads Are The Top Medium That Influences Mom’s Purchase Decisions Advertising medium which you feel most influences you to make a purchase decision % Moms Source: GfK TVB Mentor Survey Winter 2016. M-S 6A-12M. Women 18+ with presence of children. Includes only those who chose a media. Q1 - Please select the one type of advertising medium which, you feel, most influences you to make a purchase decision? . Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

Working Moms Watch More Morning & Late News Share of Local News Viewing by Mom Type Source: Nielsen Local Watch Report Q3 2016. Share of weighted average news GRPs in LPM markets (NPOWER); Live+ SD; September 2016 National Period (8/29/2016 – 9/25/2016) Morning News = M-F 6-7AM; Mid-day News = 12-12:30PM; Early Evening News = M-F 6-6:30PM (Excludes FOX); Late Night News = M-F 11-11:30PM (FOX 10-10:30PM); All periods are time zone adjusted.

Moms Trust is in Local Broadcast Assets TV News Digital News Source: GfK TVB Mentor Survey Winter 2016 Women 18 with presence of children. Q9 - For each source, please indicate the extent to which you agree or disagree with the following statement: I trust the News that I see/hear on this media source.

Planned Mother’s Day Spending Billions Source: NRF Monthly Consumer Survey A18+, April 2017

Jewelry Shoppers Watch Broadcast TV Source: GFK MRI Fall 2016, Base: Adults 18+ Index; Spent $100+ on fine jewelry in last 12 months.

Jewelry Shopping is a Local Decision The Redder the better- High BDI Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Fine Jewelry – Where Purchased.

Wining and Dining with Broadcast Viewers Source: GFK MRI Fall 2016, Base: Adults 18+ Index. Spent $50+ at a family restaurant/steakhouse in the last 30 days.

Target Adults Who Enjoy Dining Out at Ruby Tuesday with Local Broadcast Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Bought at Ruby Tuesday in the last 6 months.

Broadcast TV Viewers Give The Gift Of Flowers Source: GFK MRI Fall 2016, Base: Adults 18+ Index; Any Amount Spent on Flowers by Phone/Internet or Flower Shop.

Broadcast TV Viewers Purchase Gift Cards Source: GFK MRI Fall 2016, Base: Adults 18+ Index. Spent Any Amount on a gift card in the last 6 months.

Broadcast TV: The Destination for Clothing Store Shoppers Top 10 Programs by Index Source: GFK MRI Fall 2016, Base: Adults 18+ Index. Shopped at Macy’s, JCPenny, or Burlington Coat Factory in the last 3 months.

Technology Ownership of Mothers Source: Q3 Nielsen Total Audience Report. Nielsen National Panel, 08/29/2016 - 09/25/2016

Top Programs of Electronic Shoppers Top 10 Programs by Index Source: GFK MRI Fall 2016, Base Adults 18+ Index. Shopped at Best Buy in the last 12 months.

Top Programs for the Mother That Likes to be Pampered Top 10 Programs by Index Source: GFK MRI Fall 2016, Base Adults 18+ Index. Visited a day spa in the past 6 months.

Purchase Locations for Mother’s Day Gifts Source: NRF Monthly Consumer Survey A18+, April 2017

Broadcast TV Delivers Department Store & Discount Store Shoppers Department Stores Discount Stores Source: GFK MRI Fall 2016, Base: Adults 18+ Index. Shopped at a department store in the last 6 months for clothing, shoes, cosmetics, or perfume/cologne. Shopped at a Discount Stores in the past 6 months.

Broadcast TV Delivers Online Shoppers Top 10 Programs by Index Source: GFK MRI Fall 2016, Base Adults 18+ Index. Internet Shopping: Spent any amount on items.

Broadcast Websites Provide Multi-platform Opportunities

Key Mother’s Day Takeaways 3 out of 4 consumers plan to spend at least the same or more than last year Broadcast TV dominates ratings & reach of Mother’s Day shoppers Be selective with Broadcast TV Jewelry Special outing such as dinner or brunch Flowers Gift cards Clothing Local Television Zeros in on market strengths TV Ads Stronger Motivator for Young Adults’ Word of Mouth and Digital Actions Local TV stations offer multi-platform opportunities and are important digital influencers

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