QUESTIONNAIRE: Study on the influences of advertising on consumerism among young people ITALIAN RESULTS.

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Presentation transcript:

QUESTIONNAIRE: Study on the influences of advertising on consumerism among young people ITALIAN RESULTS

School Name: IPSSIAR ” Carnacina”- Bardolino (Verona)-Italy Student Identification Sex: Male 11 Female 14 Age: 14: 5 15: 6 16:10 18:1 19:2 20:1

Does advertising influence our buying choices? yes 1 no 5 sometimes 19

Are home sent catalogues/leaflets useful when deciding what to purchase? yes 8 no 17 If not, what is the fate of these Catalogues/Leaflets? garbage/recycling 11 given to others 3 advising others 3

Your choices are influenced by: the knowledge you have 8 what you see on television 12 the use of additional 3 by social networks 9 the others’ use good advertising 8 current fashion 12 Do you think that television ads appeal to youth consumerism? yes 24 no 1

Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium Do you think Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity Why would you buy a certain piece of clothing? the price 11 brand 12 need 14 design 10 the originality of the item 4 good advertising 1 www.10towns.eu

Who are the people you follow when buying a piece of clothing? a singer/a footballer 1 Who? FRED DE PALMA a friend 10 I don’t follow anyone, I choose what I like 14

Mention two articles influenced by advertising? none 4 mobile phones or computers 12 music 7 books 2 jewelry 1 cinema 9 clothing 5

In your opinion, what is the purpose of advertising? TO SELL MORE PRODUCTS 13 TO SELL SOME BRANDS INSTEAD OF OTHERS 1