Digitalization strategy and business analysis Evgen Osmak IT Weekend: business analysis stream Introduction IT Weekend 2016-06 1

INTRODUCTION About Head of Corporate IT, ZEPPELIN International AG, Switzerland 13 years of experience in IT focused on enterprise solutions Started blogging at evgenosmak.com Personal productivity Project management based on Agile values of a corporate scale IT strategy and enterprise architecture Leadership in IT and digital transformation Head of the condominium Golosiiv Tower Social responsibility Business can be not only startups in social networking, but in more traditional industries. I'm going to tell you about our journey in Zeppelin. Also we will touch CAT and many more. My name IT Weekend 2016-06

INTRODUCTION ZEPPELIN International Corporate IT 7 countries of former CIS+Switzerland 65 IT specialists in several locations 1650 end users 50+ business applications Platforms: ERP: SAP, 1C8 CRM: MS Dynamics CRM Portal: MS Sharepoint EDMS: 1C8 BI: Qlik Sense Web apps: .NET, PHP Public sites: Bitrix24 IT Weekend 2016-06

INTRODUCTION ZEPPELIN GROUP overview Traditional B2B industry: construction and road construction, mining, power systems, agriculture, plant engineering Turnover: 2.3 EURb; 7,800 employees One of the leading Caterpillar dealers in the past 60 years Market leadership in our core territories High customer satisfaction and loyalty We are a part of Zeppelin group. Zeppelin group is the same count Zeppelin, who built large balloons and other things, even cars. It builds balloons still today, but it's not a business model any more. Interesting fact: Wilhelm and Karl Maybachs were responsible for engines, and Ferdinand Porsche for frames IT Weekend 2016-06

DIGITALIZATION AS A TREND External factors overview Disruptive technologies, big data, predictive marketing, IoT Industry impact on the digitalization Digitalization vs eBusiness vs traditional automation Digital transformation Big data (IBM and Google) to big commerce (Amazon, Alibaba) IoT (Connected equipment) IT Weekend 2016-06

DIGITALIZATION AS A TREND Gartner: a new era of Enterprise IT Big data (IBM and Google) to big commerce (Amazon, Alibaba) IoT (Connected equipment) Source: Gartner: Taming the Digital dragon: the 2014 CIO Agenda IT Weekend 2016-06

DIGITALIZATION AS A TREND Necessary capabilities Focus on the business models Enterprise Architecture as a prerequisite New level of architecture awareness Focus on Data management and applications integration Agile over Waterfall Product over Project point of view Company culture needs to change: Style of work Mindset of people starting with ourselves Patterns and density of communications IT Weekend 2016-06

DIGITALIZATION STRATEGY Why? IT Weekend 2016-06

Mission DIGITALIZATION STRATEGY Become a connected, agile and innovative company with a digital DNA to successfully adapt to the digital age. IT Weekend 2016-06

DIGITALIZATION STRATEGY How? Who is leading? How it is organized? Every function is involved Focus on customer Not back office or suppliers New business models Out of the comfort zone Existent business models IT Weekend 2016-06

DIGITALIZATION STRATEGY New business models Go over the boards States Territories Lines of business Disruptive business models Startup KlickRent Startup in CIS Connected construction site We cannot go to the customer directly New business unit to enable 2-speed IT IT Weekend 2016-06

DIGITALIZATION STRATEGY Existent business models Customer digital services Customer portal and eCommerce platform Condition monitoring of machines and engines Customer feedback digitalization via social media Cooperation between corporate development and IT analytics Communications Responsibility Back-office digitalization Digital approvals Digitalization of internal services Extended supply chain digitalization Digitalization of data exchange with suppliers Knowledge sharing in Business Analysis IT Weekend 2016-06

DIGITALIZATION STRATEGY Existent business models: eCommerce/Web Portal architecture Platforms ZEPPELIN eCommerce ZEPPELIN web Portal Single customer experience/journey/look&feel Single web front end Content & Data Static&dynamic transactions business IT standard s /middleware Data & Processes Integration layer / SOA Z3 BAU Helios MS Dynamics CRM SAP 1C GRACE Other Sources IT Weekend 2016-06

DIGITALIZATION STRATEGY Role of business analysis Business analysis over system analytics Each IT department has a business analysis function, now focused on system analysis Contribution to enterprise architecture Business architecture Data archtecutre New business models: new paradigm of thinking is required We cannot go to the customer directly Modeling and tries and errors over analysis Out-of-the-box thinking Existent business models: leading role of business analysis Go to the (internal) customer and be customer oriented IT Weekend 2016-06

REQUIREMENTS FOR ANALYST 7 sins of a business analyst Ivory tower Lack of curiosity in the subject area Analysis paralysis Lack of flexibility/agility Overproduction Not useful deliverables Too much text, too less pictures Formal approach/narrow focus Change impact on the processes Arrogance Insufficient depth of analysis Oversimplification Stakeholders/users don't know goals IT Weekend 2016-06

REQUIREMENTS FOR ANALYST 7 magic skills of a business analyst IT Weekend 2016-06

Thank you! Contacts: evgenosmak.com osmakyevgen@gmail.com @osmakyevgen Q&A Thank you! Contacts: evgenosmak.com osmakyevgen@gmail.com @osmakyevgen /osmakyevgen1983 IT Weekend 2016-06