Your Personal Manifesto Contents… Vision Mission Values Core beliefs Major dislikes Primary skills Personal P&L and Balance Sheet Current number one goal & process 3 to 5 year goals and vision board 2014 goals and vision board 2014 be do have give more board Organisations or roles/identities Inspirational quotes BE MORE - DO MORE - HAVE MORE - GIVE MORE

Business plan contents 1) Executive summary 4) Operations Mission Vision Goals Objectives of business Summary of the business and personnel Overview of industry Projected position for the future Business structure Organisational structure Delivery of products and services 5) Financial projections Summary Analysis Projections 2) Competitor analysis and target market Who are your competitors and how do they operate? Who is your target market and what do they want and need? 6) Risk analysis Risks Methods to minimise risk Strategy Methods and channels 3) Marketing USPs Strategy Methods and channels 7) Exit strategy BE MORE - DO MORE - HAVE MORE - GIVE MORE

BE MORE - DO MORE - HAVE MORE - GIVE MORE Your business overview… Personal & Business Strategy & Structure Finding Funding Farming Key message – Business Management & Administration BE MORE - DO MORE - HAVE MORE - GIVE MORE

Business model – PPP example Key partnerships Key activities Value propositions Who will you build relationships with? For example, estate agents, Local Government. What things do you need to do to make your business work? For example, sourcing and managing tenants and properties, financing/re-financing What is the value of your business to your customers? For example, for tenants, we provide high quality, low-cost accommodation Customer relationships Customer segments Revenue streams What type of relationship will you build with the different type of customers you have? For example, with tenants we will be firm, fair and professional. What are the different types of segment you will be marketing to? For example, we will market to tenants and passive investors What are the ways you will generate an income? For example, Profits from rental income after all expenses, capital gains from yield enhancement Cost structure Key Resources Channels What are all of the costs of running your business? Explicit or implicit? For example, mortgage interest, accountancy and other fees What resources will you need to run the business effectively? For example, mentors, workshops, planning advice. What channels will you use to promote to the different types of customer? For example, find tenants using online portals BE MORE - DO MORE - HAVE MORE - GIVE MORE

Business model template Key partnerships Key activities Value propositions Customer relationships Customer segments Key resources Channels Cost structure Revenue streams BE MORE - DO MORE - HAVE MORE - GIVE MORE Available from businessmodelgeneration.com

BE MORE - DO MORE - HAVE MORE - GIVE MORE Micro, Meso & Macro Environments… BE MORE - DO MORE - HAVE MORE - GIVE MORE