Startup Name LOGO EXECUTIVE SUMMARY THE GRAB PROBLEM/OPPORTUNITY The Grab You should lead with the most compelling statement of why you have a really big idea. You need to get your reader to think, “Wow!” This sentence (or two) sets the tone for the rest of the executive summary. Usually, this is a concise statement of the unique solution you have developed to a big problem. PROBLEM/OPPORTUNITY You need to make it clear that there is a big, important problem (current or emerging) that you are going to solve, or opportunity you are going to exploit. Describe your target buyer’s need or desire. Avoid technical terms and only focus on explaining the opportunity. Describe: a) the problem you're solving and b) the interesting way you're solving it. show evidence of the demand for this solution. Include the profile of target customers. SOLUTION/PRODUCT OR SERVICE What specifically are you offering to whom? Describe how you want to address the need or opportunity. Concentrate on essential value proposition and customer benefits. BUSINESS MODEL How will you make money, and from whom? Identify your customer(s) and the various channels that are required to reach those customers. Web? Direct sales? Inside sales? Distributors? More different revenue streams is better. Explain the potential profit from this project. Describe your revenue model and expected profit margin. MARKET Describe the market scenario and give supporting data like market size, market share and growth rate COMPETITORS AND YOUR COMPETITIVE ADVANTAGE [Describe your current & future competitors (product substitute). Demonstrate knowledge of the landscape]. [Describe your current & future competitive advantage and explain barriers to entry] EXECUTION PLAN/GO TO MARKET STRATEGY [Describe how you plan to pull it off. Summarize your sales, marketing, development and partnership plans. Highlight milestones planned for future] TRACTION [Describe the achievement of your startup, highlight milestones achieved to date and results you have: sales, users, CAC, …] CONTATCT INFORMATION StartupName Inc o via …, Milano, Italy 5 +39 358.246.7876 www.startup.com pippo@ma   FINANCIAL INFORMATION Company Stage: Beta ready/prototype Previous Capital: €60.000 Monthly Net Burn: €4.000 Capital Seeking: €250.000 USE OF FUND 25% Product Development 35% Marketing/Sales 20% Operation/Inventory 20% Legal/Other ... MANAGEMENT TEAM CEO & Co-Founder: . 15 years in sales and marketing at Pippo International, Topolino inc, and Paperino Group. Co-founder of Pizza&co. CMO & Co-Founder: Co-founder of .. CTO: ... CTO at Neverland; ADVISORS FINANCIALS (000 $) 2016 2017 2018 REVENUES 4.690 21.280 68.350 EXPENSES 3.700 8.680 12.290 EBITDA 985 12.600 56.060