Training Course „Lifestyle Entrepreneurship for Adult Learners“ First session This project has been funded with support the European Commission. This publication reflects the views only of the author, and the Commission cannot be held for any use which may be made of the information contained therein. No 2015-1-LT01-KA204-013404

The aim of the Lifestyle entrepreneurship (LSE) course provide knowledge and skills on developing Lifestyle Enterpreneurship of adult learners based on their passion, talents and hobbies

Objectives of the training course analyze the definition of Entrepreneurship and Lifestyle Entrepreneurship; develop a basic understanding of how to becoming Lifestyle entrepreneurs; introduce business principles in LSE; gain practical knowledge about LSE as a useful alternative for self-employment and review the different styles of LSE; analyze the importance of personal development as a key for success in LSE; create awareness about e-shops and their benefits on promoting LS businesses; create awareness about validation of the acquired competences.

Duration in academic hours Lesson plan Training session Type Duration in academic hours Content First training session Face-to-face 6 Getting to know each other (~ 1,5 a. h) Short presentation of LSE training course. E-learning platform (material for self study “Basics of Lifestyle Entrepreneurship (LSE)” and success stories (~ 2 a. h.) Assessment of adult learner’s competences on-line (~ 0.5 a. h.) Second training session e-learning via platform 7 Deepening knowledge of the participants on „Basics of LSE“ material and success stories according his/her interest Third training session Analyzing of success stories (video and written) on LSE presented as OER (2 a. h.) Practical exercises (3 a. h.). Development of LSE idea. Recommendation how to prepare an action plan on LSE (1 a. h.) Fourth training session 4 Further studying of „Basics of LSE“ material and preparation an individual action plan on LSE. Final training session 5 Presentation of individual action plans (~2 a. h.) Raising awareness about assessment and validation possibilities of the acquired competencies (~ 0.5 a. h.). Practical exercises (~1 a.h.) Self-assessment on-line (~ 0.5 a. h.) Reflection of training courses (~ 0.5 a. h.) Certification (~ 0.5 a. h.). Total: 28

Traditional Model vs Flipped Model

The forms of “Open educational resources” curriculum; full courses/programmes; course materials and modules; textbooks; interactive materials such as simulations and role plays; tests, quizzes and other practical exercises; digital stories (written and video-based); assessment tools and instruments; learners guides; teaching notes; multimedia applications; podcasts; research articles; databases; software; apps (including mobile apps); any other materials that have been designed for use in teaching and learning.

E-platform for learning

First session: objectives to make participants and adult educator the acquaintance using “ice breaking”; to find out the fears, expectations, needs, experience of learners and set common ground rules; to present the training programme on LSE: concept, aim; structure; methods, agenda and foreseen activities; to perform an initial online competence assessment; briefly introduce the basics of LSE and assign homework.

First session: Introduction of Basics of LSE Group discussion What is Entrepreneurship? What are the main characteristics of Entrepreneurship? What is Lifestyle Entrepreneurship? What specifics of LSE? What are the similarities and differences between traditional Entrepreneurship and LSE?

Self-assessment test on-line http://www.ace-erasmusplus.eu/self-assesment-learner/index.php?lang=en

What is Lifestyle Entrepreneurship? LSE is a process of discovering new opportunities for self-employment around one’s passions, hobbies and Lifestyle skills, the ability to express oneself and create financial and social profit and improve the quality of one’s own Lifestyle. It is different from traditional Entrepreneurship, which aims at financial profit and huge risk. LSE has a very strong social aspect which helps to solve the various social, economic, health, isolation, unemployment problems.

Questions for discussion: Who can become a Lifestyle Entrepreneur? What skills hobbies and competences would learners need to become a Lifestyle Entrepreneur? What practical life and work experience would learners need?

Business principles in LSE What information goes into a business plan? Executive summary Mission Statement Aims & Objectives SWOT Analysis Market Research Marketing Plan Financial Plan Supporting information such as CV

What is the Mission Statement? A statement that describes the nature of your business It will state clearly: the reason why the business exists; what standards or ethics the business has; what the business is about (its key features). The Mission Statement will determine how others see the business, including customers and competitors.

What is the Mission Statement? Examples The Women's Organisation: “The Women's Organisation is an innovative women’s organisation that provides quality enterprise and employment services and influences policy in order to improve the economic position of women.” The Body Shop: “To passionately campaign for the protection of the environment, human and civil rights, and against animal testing within the cosmetics and toiletries industry.”

A list of your personal and business: SWOT Analysis A list of your personal and business: Strengths Weaknesses Opportunities Threats Takes into consideration factors such as: the current economic climate social trends personal experience

Points to remember Be honest about your own strengths and weaknesses. Consider both your personal SWOT and that of your business idea. Consider external influences such as the economic climate and social trends. Use a SWOT Action Plan to help you address those areas you have identified as weaknesses or threats.

Points to remember You will always have legal responsibilities regardless of the structure you adopt You must ensure that you are aware of these legal responsibilities and that you act accordingly These responsibilities include: Insurance Employing staff Tax & Taxation National Insurance VAT

What is Market Research? This is the foundation of your business plan. It provides you with the essential information required to establish if there is a market for your product/service. On-going activity throughout the life of your business. Shows that you have identified a need for your product/service. Concentrates on 4 main areas: Industry Customers Competitors Suppliers

Segmenting your market Who is your customer? Gender Age Income Culture Lifestyle

Market Research: How? Desk research Field research Internet Newspapers Journals Magazines Field research Visits Focus groups Questionnaire Sit off / Foot slog

The Five P’s of Marketing Product Promotion Place Price Packaging

Online stores: 10 benefits of using Unlimited number of customers Online store can be run by only one person (Lifestyle Entrepreneur) Products can be stored in any place Cost reduction – running an online store costs much less than traditional shop Online store can be easily promoted through social media Time saving – every customer is able to buy anything without even leaving their house. Accessible 24 hours a day Different payment methods Customer profiling is easier, e.g. collecting information during shopping Competition for big business, e.g. shopping centres

Example of online stores http://jewelry.novica.com The largest online collection of artisan handcrafted jewellery, including pearl, turquoise and handmade silver treasures. 

Setting up own online store (e-commerce software) Without programming skills, the best way to start own e-shops is to use an e-commerce software. The most popular platforms include: Ashop (http://www.ashopcommerce.com/), BigCommerce (https://www.bigcommerce.com/), CoreCommerce (https://www.corecommerce.com/) or Shopify (https://www.shopify.com/)

Setting up own online store (self-hosted solutions) There are also free self-hosted platforms available for technically capable Lifestyle Entrepreneurs. It is possible to download them from the Internet and install on own server. Good examples of the most popular online stores are Magento (https://magento.com), Prestashop (https://www.prestashop.com) or osCommerce (https://www.oscommerce.com).

What is Business Finance? This is the amount of money you need to cover your business start-up costs. These costs may include: Equipment Insurance Rent Stock Stationery Marketing materials

Financial Planning Personal Budget Sales Forecast Cash flow Forecast and assumptions Profit and Loss Forecast Balance Sheet Forecast

Potential barriers facing the LSE Lack of management skills Inadequate capital Underestimation of competition Inadequate planning Location Personnel problems Economic conditions Legal problems Accounting problems

Personal Development – Key to success in LSE Lifestyle entrepreneur must continually improve his/her personal skills and needs to devote time to bettering self. Personal development is an ongoing and life-long process during which everyone can improve their life quality by discovering themselves, developing their own talents and potential, skill increasing the chances of achieving important goals and dreams. Personal development goals are set very individually.

Different types of the LSE Arts Beauty Food Handcrafts Care services Pets Interior Agriculture Selling Other

Homework Deepening knowledge studying the self- study material on the e-platform www.ace- erasmusplus.eu Studying success stories (video and written) on-line according to one‘s own interest www.ace-erasmusplus.eu