OOHH6014 KAEDAH PENYELIDIKAN (SAINS SOSIAL) Individual Presentation – Designing a Research GAN KIN SHYANG P80447 Institute of Ethnic Studies (KITA)

Dependent Variable Independent Variable Ethnicity ecology between print media and new media. Newspaper in Malaysia and the influence of new media. Independent Variable The role of Chinese newspapers and ethnic relations in Malaysia: challenges and expectations Challenges of ethnic relations between Chinese newspapers and new media. Challenge and expectation of Sin Chew Daily between new media and ethnic relations.

Marshall McLuhan Invention Print Media Migration Ethnicity ecology between print media and new media. Marshall McLuhan Tribal age Literare age Print age Electronic age Invention Handwriting Woodblock printing Typography Printing machines Internet Print Media Newspaper Mass media New media Ethnic relation on society Gradually degenerated into ethnic newspapers and local Migration Culture and language Colonies became independent Joined the host country of nationality Marshall McLuhan (2003), the history of human life can categories into four stage: “tribal age", “literate age", "print age" and "electronic age".

Newspaper and Digital Media Circulation Readership Newspaper in Malaysia and the influence of new media. Newspaper and Digital Media Circulation Readership

Hypertextual Economic Flexibility Transparency Challenges of ethnic relations between Chinese newspapers and new media.

Ethnic Sin Chew Daily legal responsibility community campaign news report privacy sensationalism Challenge and expectation of Sin Chew Daily between new media and ethnic relations.

2016 2017 1 2 3 4 5 6 7 8 9 10 11 12 confirm the research tittle literature review interview SIX major Chinese-language newspaper (news editor): Sin Chew Daily, China Press, Guang Ming Daily, Nanyang Siang Pau, Kwong Wah Yit Poh and Oiental Daily reviews, investigation and summary amend-ments Submit

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