Factual Numbers = Reality of performance & trends Analytical Reports

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Presentation transcript:

Factual Numbers = Reality of performance & trends Analytical Reports

The terms used herein are “ Lost or Missing” & “Lost & Missing People” Web Ranking Organic The terms used herein are “ Lost or Missing” & “Lost & Missing People”

Social Media Social Media Overview / Overall Social Media Account 23% Sessions  % Sessions 1. Facebook 5,576 62.10% 2. LinkedIn 2,654 25.77% 3. Twitter 546 5.75% 4. WordPress 82 3.23% 5. Google+ 38 1.50% 6. Blogger 23 0.91% 7. Meetup 7 0.28% 8. Disqus 3 0.12% 9. EFactor 10. goo.gl 2 0.08%

Organic Search Queries All time Search Queries – Effective July 1, 2012 – Dec 31, 2014 1. missing persons 2,101 2. 10 most wanted criminals 2,068 3. missing children 2,074 4. missing people 1,873 5. most wanted criminals 807 6. wanted fugitives 537 7. wanted criminals 431 8. most wanted criminals in my area 412 9. wanted people 411 10. deadbeat dads 359

Google Analytic’s October 30, 2014 Daily Report

Social story responses evaluates demographic of viewers

Marketing of potential & new users weekly status

Social Media Weekly Content Report This report is with only one person interacting with viewers and on a part time level. What if we had a full staff of 5 working this daily

Report Content Marketing Social Media

Alexa.com Competitor Report

ORGANIC REPORT Browse Top Sites Top Sites in: All Categories > Society > People > Lost or Missing people> Locator Services  1Advancedbackgroundchecks.comSubscription database enables you to find people and information about them. 2Videolocators.com Search service those who need help finding lost family, loved ones and those who w... 3Whova.comHelps find professional people's background information and their network. It aggregates inform... 4Docusearch.comDocusearch.com is America’s premier provider of on-line investigative solutions. Requesting inv... 5Tracesmart.co.ukTracesmart offers people searching services for UK residents utilising Electoral Rolls and Trac... 6Https://www.findthemissing.org/Provides free opportunity for families, law enforcement agencies and investigators to search 7Contactofindia.comA fee based search for Indian people, giving email, telephone number and addresses. 8People-search.co.ukKaren Bali runs a UK based professional tracing service. She is a trained genealogist. Find mis... 9Findermonkey.co.ukSpecialists in locating people in the UK for a wide range of reasons including debtors, ex-tena... 10Titleresearch.comLocates missing heirs and next of kin for estate administration. 11Usatrace.comLocate people and background information with a social security number, previous address, or cu... 12Arb.comInternational probate researchers identify and find missing heirs and unknown heirs. 13Ubfound.comA free people search and message center that helps locate lost friends and family. 14Probate.comProbate Attorney, Specializes in locating missing heirs that are entitled to monies or assets o... 15Eroll.co.ukAn instant access gateway to both current and historic UK Electoral Roll information. Ideal to ...

Paid Click Performance

PPC Marketing With use of the Gatekeeper Method Average cost per click $0.28 Average first page position on Search Engines2.2

Visitor From Individual State %

Controlling PPC with Gatekeeper

Small PPC budget to confirm organic results 1 month period

New & Returning Visitors

Typical 3 days Traffic Report

QUESTIONS………………. Reality is the conjectured state of things as they actually exist, rather than as they may appear or might be imagined.