Career Services Workshop Series: Value Proposition, Profile Statements, and Elevator Pitches

Career Development Value Proposition Development Assess your value, experience, and unique skill set you bring to an employer Develop your “Elevator Pitch” or “60 second commercial” Career Exploration and Skills Assessment Value Proposition Development Resume and Cover Letter Creation Networking Applications and Search Process Management Interview Skills Negotiation and Job Preparation Carey Career Model Develop your unique brand as a Carey student!

Value Proposition Development Formulating your Personal Value Proposition Answer Formulate Why should a company invest in you as an employee or intern? How will you add more value than your competition for the position? Strengths Skills Experience Your Personal Value Proposition Identify http://blogs.hbr.org/cs/2011/11/a_value_proposition_for_your_c.html (cited HBR Blog Article) “Your personal value proposition is at the heart of your career strategy. It's the foundation for everything in a job search and career progression — targeting potential employers, attracting the help of others, and explaining why you're the one to pick. It's why to hire you, not someone else.”- Harvard Business Review Blog, 2011

Profile Statement Answer Formulate Identify Value Proposition to Profile Statement Answer Formulate Unique experience in wealth management and real estate. Driven to provide quality results for clients. Language Abilities Research Analytical Skills Masters in Finance Highly analytical Masters in Finance candidate at the JH Carey B School with unique experience in wealth management and real estate. Driven to provide high quality results for clients. Fluent in Spanish, Chinese, and English. Identify Take your Personal Value Proposition and turn it into a Profile Statement on your resume!

Fill in the Blank: Profile Statement Examples 1. Highly _____________ Masters in ________candidate at Johns Hopkins Carey Business School with experience in ____________. Passionate about _________________. Certified in _________. 2. Masters in ________candidate at Johns Hopkins Carey Business School with proven abilities in ____________. Experience working in _________________. Fluent in _________. 3. Johns Hopkins Carey Business school graduate focused on ___________________. Driven _____________________. Unique skills in _______.

Profile Statement Examples: Examples Highly motivated Master’s level professional with exceptional communication and presentation skills developed through teaching and leading career development courses, workshops, and webinars. Unique combination of counseling and corporate experiences. Passionate about increasing cultural awareness and understanding among individuals and organizations. Strategic planner and problem solver with expertise using technology to affect business development and operations. Business analyst capable of examining existing business issues, providing solutions for improvement, and overseeing their implementations. Highly self-motivated financial analyst with training, knowledge and skills in Equity Valuation, Credit Analysis, Mergers & Acquisitions, Financial Modeling, Investment Portfolio and Risk Management. Candidate for CFA Level II Certification. Engineer with strong ability in problem solving, quantitative analysis and computer operations, researcher and organizer of scientific studies, author of research articles and designer of patents. Fluent in English and Chinese.

What is an Elevator Pitch? Short summary that quickly defines a person and their value proposition 30 seconds to 1 minute (an elevator ride) Goal is to spark further conversation by exchanging business cards or schedule future meetings Embedded hyperlink to Boston universities “elevator pitch video”

6 Elevator Pitches for the 21st Century: Daniel H. Pink is the author of several provocative, bestselling books about the changing world of work. 6 Elevator Pitches for the 21st Century: 1. Pixar Pitch 2. Email 3. Rhyming Pitch 4. Question Pitches 5. Twitter 6. One word pitch Ask class for thoughts- can spark interesting discussion.

What are your career goals? What is your Value Proposition? Elevator Pitch / 60-Second Commercial Carey student / alumnus Current internship or job What do you do? I will graduate with___ degree I want to have my own company and ___ What are your career goals? Name Where you are from originally Who are you? Experience Skills Strengths What is your Value Proposition? *Groups of 4, share your pitch and practice. Then front of the class sharing! In 60 seconds you should be able to tell someone who you are, what you do, what value you can bring to a company, as well as your career goals and interests. This should be a clear and concise opening to a conversation. Remember to ask about the person you talk to after your introduction and be curious!

Developing Your Brand Rebecca Bonco, Career Advisor My elevator pitch: I am currently working at JHU Carey Business School leading the undergraduate professional development course and conducting graduate workshops and webinars. I also provide individual career counseling sessions to students and alumni at the DC Center. I have a unique combination of corporate and counseling experiences and I am passionate about increasing cultural awareness and understanding among individuals and organizations. In 5 years, I would like to continue developing my teaching portfolio and complete my licensure for the state of Maryland and start my own private practice specializing in work/life/balance issues. Presenter to share their elevator pitch here or in the beginning of the workshop

Are you ready to catch? Developing Your Brand Making sure the other person is ready for your “pitch” (throw the ball). Also, demonstrating it is really not a true “pitch” as the elevator pitch should really illicit conversation, therefore making it a game of toss.

What you say is only a piece of the whole pitch! Developing Your Brand What you say is only a piece of the whole pitch! What you say Your Body Language Your Appearance What happens during the first 4-5 seconds when someone is walking onto the elevator, before anyone speaks?

Communication with Our Office Facebook: Johns Hopkins Carey Business School Career Services Twitter: JHUCareyCareer carey-jhu-csm.symplicity.com/students/ Carey Compass houses: Calendar of events Workshops Webinars Appointment scheduling Internship and job postings Job search resources

Questions? We look forward to working with you! Phone: 410.234.9270 E-mail: carey.careerservices@jhu.edu