Pilot project: GN Quality is this year & ownership means commitment

The project in short The BIG why half double One of GN Netcom’s challenges has since its launch of online sales channels been revolving around a tendency of stagnating launches due to heavy after work to correct errors from previous launches. Thus, they ty up resources that could have been utilized elsewhere to perfect existing channels and develop new channels. By launching a test market place through the application of the Half Double methodology, GN Audio will be able to reduce its project lead time and time to market dramatically. The pilot project is thus going to outline how future online sales via multiple channels is going to take place, where each of these channels address different market places across geographies. The pilot project at GN Audio is categorized as a sales/IT project and is about developing new ways of working with digital sales

What did we do? CORE ELEMENTS Actions IMPACT FLOW LEADERSHIP 5 success criteria broken down into Impact KPI’s Team Pulse Checks with key stakeholders and team (each Friday and after each sprint) We reduce time to impact from 9 months to 3-6 months from start to market launch FLOW Implement days (working days): Tuesdays and Fridays (Project Team) Stakeholder days: Bi-weekly Tuesdays (review team) STEERCO: Monthly (1st week of the month) Project is executed in 2-3 weeks sprints with specific sprint deliverables LEADERSHIP Project owner deeply integrated. Participates in all sprint meetings Leadership goes beyond the project managers High degree of involvement of all team members in planning and executing sprints Project war room established to support co-location and cross functional collaboration

Project visuals 4

From single to multiple channel integrations Implementing a better way of launching new markets will generate faster business From single to multiple channel integrations Time (months) 3 ……….…9……….……………26 1 2 3 26 . .... Current situation Stagnating launches due to heavy after work to correct errors from previous launches Ambition By developing a better launch method new markets will be launched faster and better Market places In half the time, with double the impact

Translating the Impact Case: Tracking impact KPI’s at GN Netcom IMPACT OBJECTIVES IMPACT MEASUREMENT Impact map Impact objectives KPI/ measure Base-line Target Date June 16 Dec 16 June 17 Dec 17 Business Impact: Minimum Impact Accuracy Content & Pricing Accuracy 75% 99% 90% Time Time 2 Market +75d < 35d 60d 50d 40d 30d Revenue ‘17 Revenue growth (MDKK) XX (‘16) > 150% +20% +30% +50% Behavioural Impact: Accountability Resources Resource allocations 60% 70% 80% Quality Produce channel relevant data 50% 85% Management Buy-in Ownership definitions 95% Half resource impact and Halved Time 2 Market with Double revenue and improved customer experience Time Accuracy Revenue Ensure Accountability into content quality Resource allocation post launch assured Ensure budgets for running business, customer service and buy-in in management Business/Performance Behavior/Capability