SEARCH ENGINE OPTIMISATION Stu Davies & Jimmy Dorrell #GreenGrowth17 @CreativeBloomUK

YOU NEED SEO Lets start with a important fact Each year more than 2 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second. In other words: Every second that your website is not found properly on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. YOU NEED SEO

Your website is your shop window IF IT DOESN’T LOOK VERY GOOD IF ITS HARD TO NAVIGATE & PEOPLE CANNOT FIND WHAT THEY WANT – QUICKLY THEY BOUNCE

SEO: Search Engine Optimisation BIG RED ARROW Optimising signals both on and off a website to get it to show up when people search for something

WEBSITE OPTIMISATION A GREAT LOOKING WEBSITE MIGHT NOT ATTRACT MUCH TRAFFIC – WHY? Poor Navigation Poor Page Logic Poor targeting & use of keywords Poor link structure Poor link equity YOUR SITE STRUCTURE & NAVIGATION IS CRUCIAL FOR: - INDEXING (HELPS SEARCH ENGINES FIND YOU) - LINK POWER – DISTRIBUTING TO ALL YOUR PAGES - USABILITY – AS FEW CLICKS AS POSSIBLE

HOW GOOGLE WORKS GOOGLE IS LOOKING FOR TWO THINGS FROM YOUR WEBSITE:

HOW GOOGLE WORKS

HOW GOOGLE WORKS – ON PAGE OPTIMISATION

WEBSITE OPTIMISATION MOST IMPORTANT PAGES JUST ONE CLICK AWAY

WEBSITE OPTIMISATION – KEYWORDS & CONTENT

What are keywords? Single and two words are more competitive. BIG RED ARROW What are keywords? Single words: ‘car’ 2/3 words: ‘red cars’ Phrases and questions (“long tail): ‘how much is a red car in Brighton’ Single and two words are more competitive. All Google is trying to do is match-make the searcher with the information provider.

Keyword Tools

WEBSITE OPTIMISATION – STRUCTURES

LINK POWER USE GOOGLE ANALYTICS TO FIND OUR YOUR MOST IMPORTANT PAGES!

FLAT VS DEEP STRUCTURE

LOCAL SEO & LOCAL PAID SEARCH FOR PIZZA ON YOUR PHONE

LOCAL SEO & LOCAL PAID It’s different for EVERYONE as it’s PERSONALISED & LOCALISED

SO WHAT? It means you need to be highly targeted to compete with your local rivals & ensure you optimise ‘local signals’ on & off your website

Local SEO: Optimising signals both on and off a website to get it to show up IN A SPECIFIC GEOGRAPHIC AREA

OWN YOUR SPACE!! Setup your GMB page

OWN YOUR SPACE!! If you sell to B2C – ensure your facebook biz page is well setup

Encourage reviews!!

Ranking for local SEO BIG RED ARROW - Blog about local things create shareable local content - Use Moz Local to check your Name, address postcode (citation) is the SAME for every listing & on your website - GET A Google map on Your site http://www.creativebloomrocks.com/ranking-local-search/

Optimise on-page for your target local area:

Get on relevant & local directories

Be where Google expects to find you

RECAP TO GET TRAFFIC TO YOUR SITE RESEARCH KEYWORDS FOR SITE STRUCTURE USE THOSE RESULTS TO DECIDE HOME, CATEGORY, PRODUCT & BLOG PAGES CREATE A FLAT LINK STRUCTURE BUILD BUILD BUILD YOUR LOCAL SEO PROFILE MAKE FRIENDS & PESTER: GET LINKS. LINE UP IMPORTANT PAGES SO THEY GET LOTS OF LOVELY LINK JUICE

FAQs THANKYOU. Say hello@creativebloomrocks.com #GreenGrowth17