Don´t guess, ask! Using a market survey to promote sustainable mobility for the workplaces Sara Lukkarinen | Motiva Ltd.

Finnish Transport Agency IN SUMMARY: THE FINNISH APPROACH Ministry of Transport and Communications officially oversees MM issues Finnish Transport Agency has practical responsibility for steering and funding actions Motiva coordinates mobility management on national level Regional and local mobility management work

A LOT HAS ALREADY BEEN DONE…

STARTING POINTS 2016

30 min walking or cycling is the recommended daily exercise. Employees that exercise 2-3 times at week have 4,5 less sick-leave days in a year than those exercising once. 30 min walking or cycling is the recommended daily exercise. In cities cycling is almost always the fastest mode on trips under 5 km Ecodriving improves traffic safety and saves fuel costs up to 15 %

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MARKET SURVEY FOR WORKPLACES Spring 2016 financed by the Finnish Transport Agency, done by the Aula Research and Motiva Oy Target groups: the decision makers in Finnish companies and the municipal managers Targets: The decision makers’ attitudes towards the promoting of sustainable mobility The actions already done to promote sustainable mobility Possible barriers to promote sustainable mobility Electronical survey Participating 426 decision makers, mostly CEOs

PROMOTING SUSTAINABLE MOBILITY How important do you find promoting sustainable mobility in your company? Very important Somehow important Not so important Not at all important Can not say

THE BENEFITS LINKED TO SUSTAINABLE MOBILITY

MEASURES ALREADY TAKEN Travel plan Company public transport ticket Encouraging teleworking Financial support for walking or cycling

MEASURES TO SUPPORT SUSTAINABLE MOBILITY

The knowledge to provide: Basic information for promoting smart mobility at the workplaces Good examples Practical examples of implemented measures More knowledge of the effects Learnings? What we learned: Don´t make any assumptions Explain everything

Main messages: Sustainable mobility improves the well-being at work and decreases the amount of sick leaves. Sustainable mobility is a responsible choice. Favouring the sustainable modes of transport increases the productivity and decreases the costs.

Travelling to work is changing – Make it a possibility already today

NATIONAL COORDINATION FOR MM AT WORKPLACES 2017 WEBPAGE NEWSLETTERS SOCIAL MEDIA THE MONTHLY FORERUNNERS PRESENTATIONS MEDIA ACTIONS RAISE THE INTEREST BEST PRACTICES EVENTS POSTERS AND OTHER MATERIALS SHORT VIDEOS OFFER THE TOOLS KNOWLEDGE OF DIFFERENT SERVICES GUIDELINES SUPPORT THE ACTION  

QUESTIONS? Sara Lukkarinen sara.lukkarinen@motiva.fi +358 9 6122 5022 Twitter: @saratlukkarinen