Digital marketplace (WagaMarket), eBanking Vasa Segrt, Matej Kurent Belgrade, 23rd March 2016

01 02 03 04 Bank as Digital Ecosystem Agenda Bank as Digital Ecosystem WagaMarket – Digital Ecosystem Enabling Platform Digital Marketplaces in Financial Services Industry: Samples Our suggested approach 01 02 03 04

Bank as Digital Ecosystem 01 Bank as Digital Ecosystem

Bank as Digital Ecosystem Becoming the indispensable “everyday” bank Banks must switch from occasional interactions with customers into ecosystem, where customers are being imbedded into their digital lives with daily interactions How? With developing digital ecosystems with partners, merchants, suppliers, SME, telcos to deliver new digital products and services and putting the bank at the center of the customer experience

Bank as Digital Ecosystem Banks as “customer centric” ecosystems Banks are transforming themselves into a digital platform-based banking ecosystem in order to stand up to the new market players from the technology-driven, non-bank sector with their own strategies. The outcome is a digital, convenient and secure financial platform for the customer with personalized services, also from third-party providers. VARIOUS INDUSTRIES AND SERVICES Create new markets in business areas that offer great synergies with finance services business - becoming a leader of digital revolution. Create new values through innovation CREATE NEW MARKETS Create new values and markets in collaboration with alliance partners. BANK (Financial services API’s)

WagaMarket - Digital Ecosystem platform 02 WagaMarket - Digital Ecosystem platform

WagaMarket – Digital Ecosystem Plarform WAGAmarket is NFG’s proven digital business enabling platform with a full application/services suite for business end-customers. With WAGAmarket we enable our clients to offer a full suite of services to their end-customers in just a few months, driving their market differentiation, customer revenues and customer loyalty. WAGAmarket ensures instant cross industries partnering and continuing flow of new services and products to the market. Services and partners can be pick-up from our existing Product catalogue or selected by our clients. We have the biggest end-customer reach in CE and Russia. Reaching more than 150 million end-customers over 3 industries!

WagaMarket – Architecture DIGITAL BUSINESS ENABLER PLATFORM - Architecture E N D C U S T O M E R’ s Digital Campaigning Digital Channels Digital Content PRODUCT CATALOGUE (PRODUCT CONFIGURATION) PARTNER MANAGMENT DIGITAL MARKETING CONTENT MANAGEMENT PORTAL CONFIGURATION PROCESS MANAGMENT ENTERPRISE SERVICE BUS B A N K (employees) P A R T N E R S 3rd PARTY CONNECTORS APIs PARTNER INTERFACE GUI PARTNER INTERFACE GUI B A N K (systems) APIs

WagaMarket – Architecture WagaMarket connects stakeholders to create new market opportunities PARTNERS / INDUSTRIES OUR CLIENTS (ANY INDUSTRY) CLOUD PROFESSIONAL FIN TECH HOME APPLIANCE GOODS … FINANCIAL HEALTH ENERGY INSURANCE GOVERNMENT CREATING NEW MARKET OPPORTUNITIES CLOUD SERVICES PROFESSIONAL SERVICES M2M, DEVICES BUSINESS ADVANCE SERVICES FIN-TECH PARTNERING DIGITAL BANK CONNECTING INDUSTRIES ICT COUPONS ENERGY PERFORMANCE CONTRACTING PROFESSIONAL SERVICES CONNECTING INDUSTRIES FINANCE HYBRID SPACE NEXT IDEA … CLIENT UNIQUE SALES PREPOSITIONS & USE CASES

WagaMarket is automatic online provisioning platform for partner services...... Support optimization and improvement of your current online business. Nurture loyalty among your customers. Manage content. Support push initiatives and online campaigns. Individual product & service definition (catalogue) Products/Services e.g: Financial Services ICT Services Marketplace Other Non-Financial Services FYI - neke od naših Telco referenca: https://www.bizstore.si https://cloud.vipmobile.rs https://bizcloud.mtel.bg/bg/ http://www.vipnet.hr/cloud/naslovna https://cloud.mts.ru Dasreda.ru

WagaMarket (example) Supports and enhance your digital initiatives

Compelling digital interfaces drive customer involvement and loyalty Why WagaMarket WagaMarket as enabler for new revenue streams and significantly increased customer interactions Banks can become a value aggregator, an access facilitator and an advice provider = positioning the bank at the center of the customer digital experience. New revenue stream Using the value of information ! Low risk, fully automatized platform (+automated provisioning) Costs predictability Enhanced customer knowledge and deepening customer relationship – loyalty! Increase customer base and customer interactions Compelling digital interfaces drive customer involvement and loyalty

Features and benefits Simple Out of the box and bundled solutions Why WagaMarket Features and benefits Simple Out of the box and bundled solutions Fast and easy to implement Automatic provisioning WAGA enables bank’s customers to manage their finances, execute a marketing campaign, or develop a business plan WAGA is not “only a product” – it is technology enabler, it is a platform which enables the bank to follow its business objectives - Impact Complexity +

more than 100 services available to choose from Product Catalogue SERVICE AND APPLICATION PROVIDERS: more than 100 services available to choose from

Digital Marketplace in FSI : Samples 03 Digital Marketplace in FSI : Samples

Digital Marketplace Samples “My Business Connect” by St. George’s bank offer platform with Applications bundles for SMEs “St. George is a huge supporter of small businesses. We work with over 300,000 small businesses locally and understand the daily pressures they face. To help our small business customers grow, we provide the most compelling startup proposition in the market place.” Chris Screen, Head of SME banking

Digital Marketplace Samples AIB (Allied Irish Bank) “Our research shows that nearly one in two SMEs would feel more engaged with their bank if they provided tools and services to help them run their businesses”, Tom Davies, Head of Strategic Partnerships

Digital Marketplace Samples Deutsche Bank db Impresa eXtra : offers SME a wide range of high standard non-banking services and software solutions, designed to support and enhance business activities portal responds to Deutsche Bank’s business customers’ needs, with a unique user experience optimized for any digital device.

Digital Marketplace Samples SmartBuy by HDFC bank Source: http://offers.smartbuy.hdfcbank.com

Our suggested approach 04 Our suggested approach

Objectives and expectations Business and technical requirements Suggested approach Objectives and expectations Business and technical requirements Technical workshop: Quick analysis of your current strategy and activities in the context of digital, detailed project scoping document 1 Scoping/Technical Workshop Effective 2-3 days management workshop leading to rapid definition and alignment of management team around digital vision to be achieved and digital initiatives to be pursued 2 Effective and Interactive Digital Strategy Workshop 3 Post-Workshop Digital Strategy Definition Rapid post-Digital Strategy Workshop follow-up converting workshop results into a digital strategy that can be led into rapid prototyping and implementation (taking cca. 3 weeks) Presentation of final results and Erste’s digital strategy proposal

Shaping Future Delivering Results