15 free things you can do to climb higher on Google

You can download these slides later today http://www.davidtaylorwebmedia.com/15things

David Taylor – Director Webmedia Mission: Helping you do more business online

Why are you here today? You realise that your future customers are looking online for products and services You want your business to be highly visible to them You want them to click through to your website, find everything they want and for it to lead to a sale

Your business challenges: Get noticed by your target audience Drive that traffic to your online content Deliver high quality user experience Achieve conversion Develop long term relationship

Getting visibility online with Google

Today is about getting noticed by your target audience and driving them to your website

How using these methods have delivered success for our clients “antique furniture restoration Chester”

Thing number 1 Become obsessive about absolute clarity about what you do as a business Multiple messages creates confusion Confused consumers don't buy

Thing number 1 Decide on one target keyword phrase and commit to become the master of it Benchmark your serp with serplab.co.uk

Thing number 1 Look at keyword search volume and competition using Google Adwords Keyword Tool

Thing number 2 Optimise your website for your primary keyword Main heading on home page In narrative text 4 times Meta description Meta keywords Page title Use of other words that associated with keyword In navigation menu This target keyword should resonate throughout your website, social media etc

Fundamentally if you want your website to rank in the top 10 organic places on Google... Make it one of the best 10 websites for your target keyword on the world wide web. Best? Professional Comprehensive Easy to find what you're looking for Fast Mobile friendly Made with users in mind

Thing number 3 Craft your Google search result snippet for maximum results

Thing number 4 Develop a content strategy around your target keyword (original content)

Thing number 5 Add Google Analytics to your website and learn how to interpret the data to improve user experience Where your traffic comes from New verses return visitors Bounce rate Behaviour flow Time on site Average pages viewed Most popular content Set up conversion goals

Thing number 5 Google Analytics

Thing number 6 Set up a Google My Business profile and get it verified

Thing number 7 Set up Google Search Console to ensure Google has no issues with your website Crawl errors HTML errors Links to your site Search queries Index status Security issues

Thing number 8 Create a YouTube channel (verified) that links videos back to your website

Thing number 9 Create entries for your business on free business directories

Thing number 10 Reviews

Thing number 11 Backlinks

Thing number 11 Backlinks 1. Let them create naturally 2. Build them yourself 3. Pay someone to create them

Thing number 12 Embed a Google map with your business pin onto your site

Thing number 13 Test your site with website grader https://website.grader.com/

Thing number 14 Keep evolving and improving your website continuously Fresh content Changes based on GA data Keep your audience in mind Study your competitors and do it better

Thing number 15 Make sure your website is correctly responsive for mobile devices

Finally Subscribe to an information source like Searchengineland.com

Any questions?

Please take a business card

You can download these slides later today http://www.davidtaylorwebmedia.com/15things