Email Marketing

Email Marketing HTML Customer Email Check our new arrival You will never be disappointed with our new launching service! HTML Customer Email

Why not using outlook/express? Bulk email flooding ISPs (Yahoo, Hotmail, AOL, Gmail) of your customers will block your IP address when they see you send many emails for some period of short time One minute, 10 seconds… Customer’s email address should not be revealed to others No way to check whether they received it Email marketing service provide more things Avoid flooding Grouping customer emails Scheduled delivery Result evaluation and analysis

Email marketing service provider Email marketing providers differ in pricing options Unlimited send but price on #. of email addresses Price on #. of send with unlimited email addresses Price on both #. of send and #. of email addresses Mail Chimp Free for 500 emails 6000 sends/month Constant Contact http://www.constantcontact.com 60 day free trial

Terminology Opt-in/Opt-out Subscriber ROI (Return on Investment) Customers choose whether they like to receive/not to receive email from an advertiser Subscribe/Unsubscribe Subscriber The person (email address) who opted in ROI (Return on Investment)

Let’s get started Create Email list Create Email campaign Send Evaluate and analyze the campaign

Mail Chimp Menu Main Menu Dashboard Campaigns Lists Reports overview Campaigns Authoring Email Lists Customers email address and grouping Reports Email send results Autoresponders Automatic email sending setting

Email List Create List Email address import Make groups segment Copy & Paste Excel file Upload CSV file Make groups segment

Combine with SNS Average 130 friends or followers If 10 of your friends share your contents, 1,300 people will see your ad

Evaluation and Analysis Bounce #. of returned emails Hard Soft Opened #. of emails opened by email recipient Unsubscribe #. of email recipient that click the unsubscribe link Clicked How many links in the email clicked by the email recipients

Email bounce reason Wrong email syntax Hard bounce Soft bounce Ex: aaa@aolcom Hard bounce Mailbox unavailable = 존재하지 않는 이메일 주소 존재하지 않는 도메인 ex: aaa@dkdkdk.com Mail chimp removes hard bounced email addresses immediately after it happened Soft bounce Temporary unavailable: Mailbox full, suspended

Where to find reason of delivery failure Report > view report > click number beside Bounced > click bounce reason

How to pass through spam filter Email will not be opened if it thrown into spam folder To deliver your email into inbox Do not use All CAPS Not too many use of ! No IP address in links No bright red color Make test email as real as possible Clean HTML Balanced Image and text Do not use the following words: free, click here, money

Email Marketing Strategies Relevance 고객이 필요로 하는 정보를 제공 상품이나 서비스에 연관된 유용한 정보 Restaurant  food recipes Flower shop  꽃가꾸기 노하우 Aerator  Realtor  home mortgage 관련 news Relationships and Engagement 노골적인 상품/서비스 광고를 지양 Customers no longer respond as well to overt marketing and sales copy as they do to information that engages them 고객과의 관계를 증진시킬 수 있는 방안 Two-way dialogue

Email Marketing Strategies Narrowing the target of a campaign by grouping your customers Basic profile such as gender, age, address Purchase history, email response Integrate all available channels Social Media, mobile devices Email design applied across various mediums As little use of images as possible Images are not shown at default

Subscription Form We are glad to provide you with opportunities of sending our offers, product info, newsletters and others to you. Email _______________________ Name _______________________ Age _______________________ Date Race Gender

Home work and Next Class Practice sending email with advanced features Scheduled sending Autorespondent Next class Creation of a business page on the Facebook Integration of the Facebook social plug-in in your website Integration of twitter Merging Email marketing with social media Ad on google search engine/facebook Using Cloud computing in your website