Written business communication

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Presentation transcript:

Written business communication

Written Business Communication Internal- inside the company External- outside the company

Written Business Communication Accurate information Use direct, descriptive, and specific language Clarify inquiries Use correct grammar and writing mechanics Select the appropriate communication format

Business Communication ensure that the written communication is presented in a neat and well-organized way respond in a professional and timely manner

Written Business Communication Letter Memorandum E-mail Report Company publications (Web site and handbooks)

Letters Business letters produce a permanent record EXAMPLES: Cover letter: introduces that another document is attached/accompanying (resume, sales report) Resignation letter: announces the writer’s intent to leave a current position (typically given two-weeks prior)

Memo Memos are commonly used for internal business EXAMPLES: Money transfers Company policy changes What could happen to an employee if they fail to read a memo from their boss?

Email Most common form of written business communication Business professionals use emails to: send documents set up meetings confirm appointments contact job candidates What do the following mean in an email: CAPS are used Descriptive subject line Misspellings

Business Report Companies use reports to inform employees about various aspects of the business EXAMPLE: Sales report What can an employee learn about the company from reading their sales report?

Company Publication A message, statement, or text produced by the company audio, video, print, electronically EXAMPLE: Brochures (literature that feature your products and services) Why are brochures used/successful?

Class Activity Write a memo to me about your Columbus Day Weekend (October 10-12) Email to me: hvandyke@lcps.org Make sure to use the following outline: Proper headings Three paragraphs: Paragraph 1: about your Columbus Day weekend (activities that you did, places you visited, items you bought, movies you saw, etc.) Paragraph 2: Apply the Marketing Mix to at least one product you bought/used over the Columbus Day weekend (Product, Place, Price, Promotion) Paragraph 3: Apply the 6 Marketing Functions to your Columbus Day weekend (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.

MEMO TO: Ms. VanDyke, Marketing Teacher FROM: Your name DATE: Friday, October 23, 2015 SUBJECT: My Thanksgiving Break PARAGRAPH 1: about your Columbus Day weekend (activities that you did, places you visited, items you bought, movies you saw, etc.) PARAGRAPH 2: Apply the Marketing Mix to at least one product you bought/used over the Columbus Day weekend (Product, Place, Price, Promotion) PARAGRAPH 3: Apply the 6 Marketing Functions to your Columbus Day weekend (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.