Parallels Remote Application Server + Windows Server 2016 Increase margins with a simplified, secure, application and desktop delivery solution Campaign brief Draft – Oct 2016

Microsoft Server 2016 + Parallels RAS = better together Security Security - Windows Server 2016 has a strong security background, improving the protection of the fabrics, applications, and VMs on premise and in the cloud. However, IT administrators still need to look for a third-party solution for the reinforced security necessary for the remote access of RDS. Parallels RAS has an extensive set of features to increase the level of security such as the ability to control end user activity, advanced filtering and two-factor authentication. Scalability and System Reliability - Windows Server 2016 invested heavily in the integration with Azure to simplify scalability, system reliability, and cloud integration. Although RDS can now be fully deployed in Azure, gateway high availability and TS load balancing still require extra add-ons to reach a satisfactory level of performance. Parallels RAS offers zero-admin load balancing and high availability for gateways and TS without any extra cost. In addition, it is able to work with Azure and to provide IT administrators with more options to build their on premise and hybrid cloud. Scalability Single solution Single solution -  Parallels RAS is an all-in-one solution, eliminating the need for third-party add-ons such as Load Balancer, Reporting, Policy Management, Client Management and easy to use printing and scanning solution Cloud Migration Scenarios Save money on Cloud migration (you can deduct your WS2016 CAL investment from Azure packages & save)

Microsoft Server 2016 + Parallels RAS = better together Great User Experience End User Experience - Microsoft RDS 2016 cannot provide a seamless experience on every device. For instance, Chromebook™ is not supported, and usage on mobile devices is limited by the reduced screen size. Parallels RAS fills this gap, allowing organizations to provide users with a seamless experience across multiple platforms including HTML5 client access. IT Manager Experience IT Administrator Experience - While Windows Server 2016 has better RDS use case, many of the limitations of WS 2012 still exist. Printing, Scanning and Policies are still a source of concern, configuring the RDS role requires different manual tasks, and Network Load Balancer is not considered the best option to create a reliable and high availability environment. Parallels RAS replaces  Microsoft Remote Desktop connection broker with a resource based  high availability Broker/load balancer. WS 2016 Technology Benefits Parallels RAS the connection between RDSH applications and desktops to client devices via a proprietary protocol and Microsoft Remote Desktop Protocol. This means all  graphic, compression and performance improvements of RemoteFX available in WS 2016 are automatically implemented in Parallels RAS. WS 2003/2008 End of Support WS2003/2008 End of Support – stay at the latest WS 2016 version and use RAS to bridge all Windows server versions and helping customers for a smoother transition to Windows Server 2016.

Why Parallels RAS can add value to Microsoft MS Server & Azure sales? Product based on Microsoft TS technology & requires MS Server CAL’s for every Parallels RAS seat purchase Drives Azure usage scenarios: Azure cloud infrastructure usage: storage, AD integration, Azure SQL Easy path for DaaS and SaaS on Azure without development efforts Drives new MS Server license sales: RDS/VDA CAL’s Supports MS Server 2016 launch Better SMB Remote Desktop/VDI alternative to Citrix

Public Cloud powered by Azure DaaS and Application Publishing running on Azure infrastructure Remote Desktop Server infrastructure and RAS server infrastructure deployed within Azure End users accessing either from the internet or Azure Virtual Network. Azure SQL and AD Azure Cloud

Hybrid Cloud powered by Azure Hybrid cloud implementation options Application Publishing and VDI load overflow in Azure. RAS core components running on Azure and managing on premise RDS infrastructure. Azure Cloud used for overflow

Workforce mobilization creates big opportunities End users need secure access to their applications across devices and locations. Remote desktops X-platform applications Database applications SaaS applications Line-of-business applications Legacy on-premises application And they can’t afford to be slowed down by an inferior user experience. © 2016 Parallels | Confidential

Workforce mobilization creates big opportunities IT practitioners need to meet user needs at a reasonable price. Cost and budget Delivery and management Procure solutions with low TCO Use existing investment in IT infrastructure and LOB applications Extend the lifetime of existing hardware Push fast and simple application deployments and updates Ensure minimal ongoing maintenance Bridge local and cloud-hosted environments Secure access Maintain Maintain security and compliance for BYOD Enable seamless mobile access Provide hassle-free printing and scanning from any device © 2016 Parallels | Confidential

Open new sales avenues with Parallels Increase margins with Parallels® Remote Application Server, the simplified and secure application and desktop delivery solution. Simplify delivery and management Deliver customers a feature-rich experience with native tablet gestures and cloud access from anywhere—all without a large investment on your part. Enable secure anywhere-access to applications, desktops, and data on any device. Optimize performance and availability—all without complex software configuration. Streamline management and reduce costs Leverage intuitive wizards for setup, deployment, and maintenance to reduce your IT costs and increase your margins. Redirect customer IT budget savings to sell additional high-value services and adjacent offerings. Enable your customers to extend the lifespan of their existing software and hardware. Maintain control and keep customer data secure and compliant Safeguard customer information with advanced filtering, two-factor authentication, and no data stored on devices. Remotely monitor and manage performance and user activity in real time. Download unstructured data and tap into comprehensive reporting to see usage patterns and scale accordingly. © 2016 Parallels | Confidential

Parallels Remote Application Server product canvas Version 15.5 October 2016

© 2016 Parallels | Confidential Technology stack Roadmap Enhancements © 2016 Parallels | Confidential

Parallels versus the competition A complete solution with a simple-but-rich user experience, Parallels Remote Application Server is: Easier to deploy, maintain, and manage, helping you increase margins. Simple by design, allowing for fast and easy integration into your portfolio. Far more cost effective, opening a green-field market opportunity. Straightforward to sell, because of all-inclusive licensing. Able to work side-by-side with competitive application virtualization implementations. © 2016 Parallels | Confidential

Parallels versus the competition © 2016 Parallels | Confidential

Parallels Remote Application Server partnership models Customer SMB | Mid-Market | Enterprise Top verticals: Education Banking and finance Healthcare Retail, services, and logistics Construction Hospitality and event management Manufacturing Licensing model: Concurrent users: $99 yearly subscription per user Monthly actual users: $5 per user via Service Provider License Agreement Distributor VAR SPLA Distributor MSP, CSP, ISV, Hosting Provider Large ISV Direct Partner Product positioning Product marketing Promotion & demand generation Partner enablement Customer support Channel recruiting & development Partner education Order processing Demand generation Vertical solution design Customer POC & support Vertical solution design Product marketing Solution deployment & delivery engine Customer billing © 2016 Parallels | Confidential

Value-Added Reseller sales model Distributer VAR Excellent margins on net-new sales Coop, MDF, and rebates add up to 33% return On-site training Partner portal: Tools, training, and assets Renewals and deal registrations Enhanced sales reporting Three partner tiers and benefits Free training Margins on net-new sales and renewals Partner Portal single pane access to tools, training, and assets Deal registration and protection adds up to 3X margins Additional 33% margin and access to MDF Lead sharing Dedicated account manager for managed partners Partner margins and key terms Requirements Registered Certified Premier Complete annual partner profile X X X Execute Parallels General Partner Agreement X X X Program requirements Achieve and maintain at least four Parallels Remote Application Server technical certifications X X Display Parallels on VAR partnerships webpage X X Work with Parallels to agree upon revenue target X X Create business plan X X Wants to differentiate or expand services portfolio Wants an alternative to offer to customers who don’t need or can’t afford Citrix® Microsoft/Citrix/VMWare resellers Know and can deploy Windows Server products stack Ideal partner profile © 2016 Parallels | Confidential

Partner Program requirements and levels Open to all companies, this entry-level program provides access to free training and marketing materials. For companies with a demonstrated degree of aptitude in using Parallels products, this partner program adds deal registration (by invitation only) to protect your sales efforts, additional marketing benefits, and access to a Parallels Partner Representative to support your sales of Parallels solutions. For companies who have shown an aptitude and helped cultivate a culture of Parallels products, these privileged partners receive the additional benefits of qualified leads, access to marketing funds, and a dedicated Account and Technical Account Manager to support your success and growth. © 2016 Parallels | Confidential

© 2016 Parallels | Confidential Parallels: A global leader in virtual desktop and application delivery and management About us We solve complex engineering and user-experience problems so that an application’s location is irrelevant. Parallels makes it easy and cost-effective to use applications wherever they might be—local, remote, in the private datacenter, or in the cloud. Founded in 2000 200+ partnerships with industry leaders, including Microsoft®, Apple®, Hewlett Packard Enterprise®, and Nutanix® 300+ employees in 12 countries 100+ patents granted and pending Our customers © 2016 Parallels | Confidential

Parallels RAS (Remote Application Server) SMB value proposition Customer scenarios / mini SMB verticals Industry User experience Common User experience needs IT Manager experience Education Training Facilities Education centers K12 Charter Schools Colleges Universities Access to DB’s & legacy applications in SaaS environment Staff & time (schedule) management Staff mobility Customer mobile access & transactions Remote Windows desktop at Chromebooks, Tablets & Smartphones Repeatable and Quick to access training environments Applications: Blackboard, Office 365 features access on non-Windows platforms (e.g. Excel Macros availability on Mac), AutoCAD Access applications from my device Applications are the same I see my files Roam my work from device to device Low maintenance Mobile apps (native UI) at any device (“Same application for all devices”) Utilize existing investment into IT infrastructure Extend HW lifetime (no need for upgrades) Improved internet connectivity . BYOD Lower operational costs. Faster and simpler application updates and rollouts Helps Business to improve compliance and file access Hassle free printing Bridge local server to cloud hosting Competitive CITRIX and Azure Remote App (ARA) alternative Banking/finance Small bank networks/Credit Unions Family Wealth management Sales & LOB applications access (incl Legacy apps) Secured access to Applications Healthcare Small hospital chains ER & Urgent Care rooms Dentists/Physical Therapy Medical equipment/supply & service companies Sales & LOB applications access (incl ERP) Retail, services & logistics Retail/POS kiosks/devices Logistics/delivery companies Car & equipment repair service shops Construction Services Construction contractors Home repair/services contractors Access to legacy on-premise applications Hospitality/Event Management Arenas/Sport venues Small Hotel chains Tickets online sales (SaaS) Manufacturing Goods Manufacturing Goods Installation Parallels RAS (Remote Application Server) SMB value proposition

~Raymond Van Den Berg, Head Systems Administrator Customer scenarios / mini SMB verticals Industry User experience IT Manager experience Businesses Training/education centers K12 & Colleges eLearning Virtual Classes Common applications in any device Blackboard Office 365 features access on non-Windows platforms (e.g. Excel Macros availability on Macs) AutoCAD Turnitin Built-in file share Other applications that only run on Windows and students have MAC and/or tables Low maintenance Mobile apps (native UI) at any device (“Same application for all devices”) Utilize existing investment into IT infrastructure Extend HW lifetime (no need for upgrades) Improved internet connectivity . BYOD Lower operational costs. Faster and simpler application updates and rollouts Helps Business to improve compliance and file access Hassle free printing Bridge local server to cloud hosting Competitive CITRIX and Azure Remote App (ARA) alternative Increased uptime in their environment 3 Reasons for Parallels RAS in Education ROI Simplicity to use and manage My team/Students need constant remote access Special Features Does not require infrastructure reinvestment in the beginning of every school year. Just remove old users! Logs students and faculty access Quick environment reset for new virtual classes/eLearning Customer quotes (why did you buy RAS?) “Parallels Remote Application Server is a good solution. It has simplified IT management and significantly reduced admin tasks. Now admins get less work.” ~Raymond Van Den Berg, Head Systems Administrator Univates was looking for a easy to use solution to deliver educational information to students and faculty. In addition, they were seeking multi device support. Education

~Mr. Yoshitaka Kokubu, Manager, Systems Department Customer scenarios / mini SMB verticals Industry User experience IT Manager experience Businesses Small bank networks/Credit Unions Family Wealth management Common applications in any device SAP Oracle Finance Hyperion Reporting Tableau AS/400 Applications Linux/Unix Applications Built-in file share Other applications that only run on Windows and students have MAC and/or tables Low maintenance Mobile apps (native UI) at any device (“Same application for all devices”) Utilize existing investment into IT infrastructure Extend HW lifetime (no need for upgrades) Improved internet connectivity . BYOD Lower operational costs. Faster and simpler application updates and rollouts Helps Business to improve compliance and file access Hassle free printing Bridge local server to cloud hosting Competitive CITRIX and Azure Remote App (ARA) alternative Increased uptime in their environment 3 Reasons for Parallels RAS in Education Simplicity to use and manage Security (file and 2FA) Compliance Special Features Two factor Authentication File Policies (can/cannot save local files) Logs staff access Staff & time (schedule) management Scheduled access Customer quotes (why did you buy RAS?) “As a financial institution, we are extremely sensitive to issues like data leaks from the perspective of protecting our customers’ data. For those of us in the systems department responsible for the operational maintenance of the bank’s systems, thin clients offer an attractive system configuration.” ~Mr. Yoshitaka Kokubu, Manager, Systems Department Kawaguchi-Shinkin Bank Banking/FIS

~ Mariusz Mazek, VP, IT & Support Services, CIO,& CISO Customer scenarios / mini SMB verticals Industry User experience IT Manager experience Healthcare Small hospital chains ER & Urgent Care rooms Dentists/Physical Therapy Medical equipment/supply & service companies Common applications in any device Office Practicum MediTouch EHR Software Epic Centricity(GE) Praxis EMR McKesson Cerner Applications Built-in file share Other applications that only run on Windows and students have MAC and/or tables Low maintenance Mobile apps (native UI) at any device (“Same application for all devices”) Utilize existing investment into IT infrastructure Extend HW lifetime (no need for upgrades) Improved internet connectivity . BYOD Lower operational costs. Faster and simpler application updates and rollouts Helps Business to improve compliance and file access Hassle free printing Bridge local server to cloud hosting Competitive CITRIX and Azure Remote App (ARA) alternative Increased uptime in their environment 3 Reasons for Parallels RAS in Education Simplicity to use and manage Security (file and 2FA) Compliance Special Features Two factor Authentication File Policies (can/cannot save local files) Logs staff access Staff & time (schedule) management Scheduled access Customer quotes (why did you buy RAS?) “Parallels Remote Application Server has helped my organization publish our Electronic Health Record Application to our internal users and contractors.” ~Hector Ayala, Sr. Systems Engineer “Parallels RAS is easy to deploy and easy to manage. Our number one benefit is having the ability to provide access to selected applications based on user-group needs.” ~ Mariusz Mazek, VP, IT & Support Services, CIO,& CISO Healthcare - Clinics

~Thomas Cauwenberg, ‎IT Service Delivery & Infrastructure Manager Customer scenarios / mini SMB verticals Industry User experience IT Manager experience Healthcare Small hospital chains ER & Urgent Care rooms Dentists/Physical Therapy Medical equipment/supply & service companies Common applications in any device Blackboard Office 365 features access on non-Windows platforms (e.g. Excel Macros availability on Macs) Netsuite POS Software Cin7 Passport Business Solutions RICS Software Built-in file share Legacy COBOL applications Other applications that only run on Windows and students have MAC and/or tables Low maintenance Mobile apps (native UI) at any device (“Same application for all devices”) Utilize existing investment into IT infrastructure Extend HW lifetime (no need for upgrades) Improved internet connectivity . BYOD Lower operational costs. Faster and simpler application updates and rollouts Helps Business to improve compliance and file access Hassle free printing Bridge local server to cloud hosting Competitive CITRIX and Azure Remote App (ARA) alternative Increased uptime in their environment 3 Reasons for Parallels RAS in Education Simplicity to use and manage Security (file and 2FA) Compliance Special Features Two factor Authentication File Policies (can/cannot save local files) Logs staff access Staff & time (schedule) management Scheduled access Customer quotes (why did you buy RAS?) “Prior to having Parallels Remote Application Server, we had to update applications on each machine. With Remote Application Server, we can just do an update once and publish it to all users.” ~Thomas Cauwenberg, ‎IT Service Delivery & Infrastructure Manager “High-quality cross-platform support is the #1 benefit of the switch from Citrix to Parallels Remote Application Server.” ~Todd Zacharias, Manager IT Network Systems Retail, services & logistics

Customer scenarios / mini SMB verticals Industry User experience IT Manager experience Businesses Small bank networks/Credit Unions Family Wealth management Common applications in any device SAP Oracle Finance AutoCAD Office 365 Microsoft Visio ADOBE Suite Built-in file share Other applications that only run on Windows and students have MAC and/or tables Low maintenance Mobile apps (native UI) at any device (“Same application for all devices”) Utilize existing investment into IT infrastructure Extend HW lifetime (no need for upgrades) Improved internet connectivity . BYOD Lower operational costs. Faster and simpler application updates and rollouts Helps Business to improve compliance and file access Hassle free printing Bridge local server to cloud hosting Competitive CITRIX and Azure Remote App (ARA) alternative Increased uptime in their environment 3 Reasons for Parallels RAS in Education Simplicity to use and manage High CPU resource/ Computer power shared Mobility Special Features Two factor Authentication File Policies (can/cannot save local files) Logs staff access Staff & time (schedule) management Scheduled access Customer quotes (why did you buy RAS?) The company was looking to deliver over 100 applications quickly and securely to employees. TruTeam benefited from significant cost savings compared to their previous solution. Construction

“Makes RDP work better!” Andre Lepage / Network Administrator Customer scenarios / mini SMB verticals Industry User experience IT Manager experience Businesses Small bank networks/Credit Unions Family Wealth management Common applications in any device SAP Oracle Finance Tickets online sales (SaaS) Office 365 Legacy Applications Kiosk application/POS Linux/Unix Applications Built-in file share Other applications that only run on Windows and students have MAC and/or tables Low maintenance Mobile apps (native UI) at any device (“Same application for all devices”) Utilize existing investment into IT infrastructure Extend HW lifetime (no need for upgrades) Improved internet connectivity . BYOD Lower operational costs. Faster and simpler application updates and rollouts Helps Business to improve compliance and file access Hassle free printing Bridge local server to cloud hosting Competitive CITRIX and Azure Remote App (ARA) alternative Increased uptime in their environment 3 Reasons for Parallels RAS in Education Simplicity to use and manage Mobility Enable legacy apps access to any device Special Features Kiok control and shadow access to quickly troubleshoot Event Slideshow/Agenda/Schedules File Policies (can/cannot save local files) Logs staff access Staff & time (schedule) management Scheduled access Customer quotes (why did you buy RAS?) “Makes RDP work better!” Andre Lepage / Network Administrator Hospitality/Event Management

Customer scenarios / mini SMB verticals Industry User experience IT Manager experience Businesses Small bank networks/Credit Unions Family Wealth management Common applications in any device SAP Oracle Finance AutoCAD Office 365 Legacy Applications AS/400 Applications Linux/Unix Applications Built-in file share Other applications that only run on Windows and students have MAC and/or tables Low maintenance Mobile apps (native UI) at any device (“Same application for all devices”) Utilize existing investment into IT infrastructure Extend HW lifetime (no need for upgrades) Improved internet connectivity . BYOD Lower operational costs. Faster and simpler application updates and rollouts Helps Business to improve compliance and file access Hassle free printing Bridge local server to cloud hosting Competitive CITRIX and Azure Remote App (ARA) alternative Increased uptime in their environment 3 Reasons for Parallels RAS in Education Simplicity to use and manage Mobility Enable legacy apps access to any device Special Features Two factor Authentication File Policies (can/cannot save local files) Logs staff access Staff & time (schedule) management Scheduled access Customer quotes (why did you buy RAS?) “Switching to Parallels Remote Application Server was simple, and significantly reduced our licensing and support costs.” Dale Hobbs / Manager, Network and Security Systems “Parallels Remote Application Server has been the most reliable component within the whole system. It has never failed to do its job. The main driving factor was the cost of licensing, with Parallels Remote Application Server being considerably cheaper for concurrent users than Citrix.”  Stuart Watton / Systems Manager at Orchestr8 Manufacturing