Chapters 7 & 8 Test on WEDNESDAY Notebook due WEDNESDAY after the test

8.2 Study Guide In a 1925 survey conducted in Muncie, Indiana, 21 out of 26 families who owned cars did not have bathtubs with running water. Real per capita soared 22 percent in the 1920s. As Americans' wages increased, their work hours decreased. In 1926 International Harvester instituted an annual 2 week paid vacation for employees. The implementation of mass production created more supply and reduced consumer costs.

8.2 Study Guide Henry Ford's assembly line system divided operations into simple tasks that unskilled workers could do, and it cut unnecessary motion to a minimum. Ford increased his workers' wages in 1914 to $5 per day and reduced the workday to 8 hour shifts. Auto-making alone consumed 15% of the nation's steel, and the flood of cars stimulated a tremendous expansion of the petroleum industry. The automobile created new small-business opportunities such as garages and gas stations The transatlantic solo flight of former airmail pilot Charles Lindbergh in 1927 most powerfully demonstrated the possibilities of aviation.

8.2 Study Guide In 1926 the NBC established a permanent network of radio stations to distribute daily programs. In 1928 Americans experienced complete coverage of the first Presidential election campaign conducted over the airwaves. One notable aspect of the economic boom was the growth of individual borrowing To create consumers for their new products, manufacturers turned to advertising The managerial revolution in companies created a new career, the professional manager

Advertising of the ‘20s Ford Ad - 1924 Tudor Sedan $590 ($8300), Sedan $685 ($9600), Coupe $525 ($7500) http://www.eyewitnesstohistory.com/snpmech4.htm

The Assembly line Ford’s Model T - a car could be assembled in 93 minutes. In 1914 he produced 248,000 Model T's. IRC. "An assembly line.." unitedstreaming: http://www.unitedstreaming.com/

Ford’s assembly line http://www.uscibooks.com/taylor/taycov.htm

Sample automobile prices for 1925 Ford Motor Co. $590 $8200 Durant Motors, Inc. $785 $11,020 Chevrolet Motor Co. $795 $11,161 Dodge Brothers Co. $1,250 $17,548 Studebaker Corp. $1,595-$2785 $22,400-$39,100 Buick Motor Co. $1,665-$2,350 $23,375-$33,000 Chrysler Motor Car Co. $1,825 $25,620 Packard Motor Car Co. $3,275-$4,900 $46,000-$68,800 Cadillac Motor Car Co. $3,885-$4,550 $54,540-$63,900 Lincoln Motor Co. $4,800 $67,300 Daniels Motor Co. $7,600 $106,700 Rolls-Royce of America $10,895 (chassis only) $153,000

Advertising of the ‘20s Colgate Toothpaste Ad - 1924 $.25 for the large tube http://www.eyewitnesstohistory.com/snpmech4.htm

Advertising of the ‘20s Washing machine ad - 1923 http://xroads.virginia.edu/~ug00/rekas/attic/wash.htm

Advertising of the ‘20s 1923 Cream of Wheat ad http://xroads.virginia.edu/~ug00/rekas/attic/cream.htm

Advertising of the ‘20s http://xroads.virginia.edu/~ug00/rekas/attic/kiss.htm

Advertising of the ‘20s 1928 ad for a car battery http://scriptorium.lib.duke.edu/dynaweb/adaccess/radio/1922-1929/@Generic__BookTextView/705;nh=1?DwebQuery=electronics--misc#X

Advertising of the ‘20s http://scriptorium.lib.duke.edu/dynaweb/adaccess/beauty/shave1914-1953/@Generic__BookTextView/1886

Advertising of the ’20s 1924 radio http://www.antiqueradio.com/photorev3_10-95.html

Advertising of the ’20s American Telephone & Telegraph (AT&T)

Advertising of the ’20s Kodak Camera

1926

Photographs taken with a Kodak Camera - 1925

Hole-proof Hosiery, 1923

Campfire Marshmallows

Advertising of the ’20s

Advertising of the ’20s

Advertising of the ’20s

Advertising of the ’20s

Advertising of the ’20s

Advertising of the ’20s

Advertising of the ’20s

Chemistry sets for kids - 1928

Advertising of the ’20s Morton’s Salt - 1927

Advertising of the ’20s Campbell’s Soup - 1926

Advertising of the ’20s Kraft Cheese - 1927

8.2 Study Guide American Farmers did not share in the prosperity of the 1920s. The Fordney-McCumber Act of 1922 dampened the American market for foreign goods and provoked a reaction in foreign markets against American Agricultural products.

Classwork & Homework Complete Chart on back of 8.2 Eyewitness to History (own paper) Read the three sources on p. 460-461 Answer all 4 of the questions in the DBQ box on the bottom of 461.

Normalcy & Good Times 1921-1929 Factor Industry Agriculture 1. Technological Improvements a. Mass production and assembly lines increased efficiency and output. This lowered unit costs, making it possible for more consumers to purchase the products b. Enabled farmers to produce more, but the higher yields and lower demands resulted in lower prices. 2. Consumer Demand a. Rising income enabled consumers to go on a buying spree that benefited industry. Advertisers created demand for new products b. Consumer demand in foreign markets fell after World War I when European farmers returned to production

Normalcy & Good Times 1921-1929 3. World War I a. War demands benefited many industries, such as chemical and weapons companies. After the war, many industries changed to produce new products for consumers b. During the war, farmers borrowed heavily to buy new land and machinery in order to meet the increased European demand. Demand fell after the war because European farm output rose and high tariffs dampened the market for American agricultural products.

Normalcy & Good Times 1921-1929 4. Fordney-McCimber Act a. The highest import duties in national history brought huge profits to chemical, dye, steel, and aluminum industries b. The tariffs were disastrous for farmers. They hurt foreign economies, which then had less money to spend on American agricultural products. 5. Worker Status a. Real per capita income rose 22 percent, while workers enjoyed shorter workweeks and new benefits such as vacations, profit sharing, medical care, and pensions b. Farmers earned one-third less than most workers. They carried large debts from wartime land and machinery purchases, as well as unsold surpluses.