From Social Media sites: Sources of traffic to mtyhd.org Monterey County Health Department January 1- March 31 SOCIAL MEDIA 2016 Quarterly Report Breadth… How many people are connecting with MCHD on our social media channels? Twitter: Our followers grew 16% to 678. On average, tweets reached 377 people per day totaling 34,300 impressions Facebook: The number of Facebook page likes grew from 279 to 301 YouTube: Total number of minutes watched of MCHDPEP videos reached 428 during this period Direct Engagement… What content did people interact with on social media? A poison is anything that is taken in the wrong amount, in the wrong way, or by the wrong person. Some poisons may be harmful if they come into direct contact with your eyes …….. (cont) Are there leftovers from last night's special dinner? Eat them within three or four days. #foodsafety #loveyourleftovers Catholic Charities Diocese of Monterey has extended office hours to assist individuals with Covered California applications until 1/31. 15 Detail Expands, 1 Follow, 2 Retweets, reached 1,594 people 5 Likes/Shares/Comments reaching 275 people 3 Likes, 1 Profile Click, reached 488 people Depth… Did people click through to our website? Top From Social Media sites: From Mass Media sites: 38 3 Sources of traffic to mtyhd.org 237 from Facebook 108 from Twitter 38 from montereycountyweekly.com 3 from sanfrancisco.cbslocal.com STAY CONNECTED WITH US! TWITTER twitter.com/mchdpio FACEBOOK facebook.com/mtyhd YOUTUBE youtube.com/mchdpep

Loyalty… Which social networking sites sent the most repeat visitors to mtyhd.org? 92 109 FROM FROM The Buzz… What are people saying about us on social media? @MCHDPIO requesting comments for Monterey County Mental Health Services Act Annual Update. Visit the link & comment! @MCOE_Now January 12, 2016 @DelColibri January 29, 2016 @BikeMonterey March 14, 2016 @MCHDPIO @MelendezSalinas #SafeRoutesToSchool How about Seaside & other local schools? Speed safety cameras? #SRTS @MCHDPIO Big thanks for supporting our work in Salinas #ThanksKaren http://bit.ly/1KKex83  #elcantodelcolibri Campaigns… How did our coordinated social media projects perform? Plugged In is a new communications strategy to help Monterey County Health Department react in real time to inject germane Health Department work (reports, testimonies, images, and other products) into public conversations about breaking news. We will have media liaisons in each Bureau to support this social media approach with the goal of more coordinated social media messaging from across the Health Department. Strategic Outcomes… How did our social media communication affect our organization? This quarter we have focused more on social media strategies and analyses in order to better highlight our work for the public We better serve Monterey County residents and maintain our relevance, by providing them information on commonly used social media platforms Our social media communications have grown, both in reach and in the number and type of platforms we use QUESTIONS? COMMENTS? MORE INFORMATION? Contact Public Information Officer Karen Smith for more information klahnk@co.monterey.ca.us Template design by Sarah Kaczmarek, GAO http://sarahkaczmarek.com/portfolio/