Saatchi Updates Q4 2015.

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Presentation transcript:

Saatchi Updates Q4 2015

KBB.com Shopper Behavior Analysis Through December 2015 TDA California DMAs Los Angeles, San Francisco, Sacramento, San Diego, Bakersfield, Chico-Redding, Eureka, Fresno-Visalia, Monterey-Salinas, Palm Springs KBB.com Shopper Behavior Analysis Through December 2015

National Brand Traffic Trends % Share of Traffic of Comp. Set Change in Traffic Volume KBB Site Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

California Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

National TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

California TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

KBB.com Shopper Behavior Analysis Through December 2015 TDA Florida DMAs Miami-Ft. Lauderdale, Ft. Myers-Naples, Gainesville, Jacksonville, Orlando-Daytona Bch.-Melbourne, Panama City, Tallahassee-Thomasville, Tampa-St. Petersburg, West Palm Beach-Ft. Pierce KBB.com Shopper Behavior Analysis Through December 2015

National Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Florida Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

National TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Florida TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

TDA Georgia DMAs Atlanta, Macon, Albany, Savannah, Augusta KBB.com Shopper Behavior Analysis Through December 2015

National Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Georgia Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

National TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Georgia TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

TDA Massachusetts DMAs Boston KBB.com Shopper Behavior Analysis Through December 2015

National Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Massachusetts Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

National TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Massachusetts TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

TDA Maryland DMAs Baltimore KBB.com Shopper Behavior Analysis Through December 2015

National Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Maryland Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

National TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Maryland TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

TDA Ohio DMAs Toledo, Lima, Dayton, Cincinnati, Cleveland, Zanesville KBB.com Shopper Behavior Analysis Through December 2015

National Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Ohio Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

National TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Ohio TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

KBB.com Shopper Behavior Analysis Through December 2015 TDA Michigan DMAs Alpena, Traverse City-Cadillac, Grand Rapids- Kalamazoo, Flint-Saginaw-Bay City, Lansing, Detroit KBB.com Shopper Behavior Analysis Through December 2015

National Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Michigan Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

National TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Michigan TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

KBB.com Shopper Behavior Analysis Through December 2015 TDA Texas DMAs Amarillo, Austin, Corpus Christi, Dallas-Ft. Worth, Houston, Laredo, Lubbock, Odessa-Midland, Rochester-Mason City-Austin, San Angelo, San Antonio, Tyler-Longview, Victoria, Waco-Temple-Bryan KBB.com Shopper Behavior Analysis Through December 2015

National Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Texas Brand Traffic Trends Change in Traffic Volume KBB Avg. 12.8% Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

National TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015

Texas TDA Segment Traffic Trends Source: KBB.com Shopper Activity MicroStrategy (Mobile Included) December 2014 – December 2015