Louisiana’s Mini CERC Ken Pastorick 2-13-2014

CDC’s 2-day CERC condensed to 2 hours CERC by Leaders for Leaders Hit on the fine points Prepare our communicators and leaders to handle the public and the media during crises and during every day life

Be First Be Right Be Credible Express Empathy Promote Action CERC Principles Be First Be Right Be Credible Express Empathy Promote Action Show Respect

STARCC Principles Simple Timely Accurate Relevant Credible Consistent

When Delivering Messages Don’t Use jargon Be judgmental Make promises that can’t be kept Include humor

Videos of Leaders Governor Frank Keating—Oklahoma City bombing CDC Director, Dr. Julie Gerberding—SARS Dr.s Ivan Walks & John Agwunobi—Anthrax Montgomery County’s Douglas Duncan—sniper shooting Mayor Patricia Owens—Grand Forks flood/ fire Mayor Rudolph Giuliani—World Trade Center Fire Chief Jeff Bowman—San Diego forest fires

9 Regions across Louisiana Participants from: Annually for 7 years 9 Regions across Louisiana Participants from: Louisiana Department of Health and Hospitals Sister Agencies Partners and Stakeholders Police, Fire, EMS, Local Offices of Homeland Security and Emergency Preparedness, Hospitals, Designated Regional Coordinators, Volunteer Organizations 313 people participated this year

“Educational and entertaining.” “Great visuals and examples.” “Engaged the audience well and encouraged participation.” “Speaker was very interesting.” “It was fairly interesting, more so than I expected it would be.” Very good, useful and relevant information.” “Good to work with partners outside of a disaster setting.”

Improvements Expand the class by an hour Include hands-on training

Ken Pastorick Ken.Pastorick@la.gov (225) 342-1881 Public Information Officer Louisiana Department of Health and Hospitals Bureau of Media and Communications Ken.Pastorick@la.gov (225) 342-1881