for a stronger partnership Communicating for a stronger partnership OPEN Neighbourhood Regional communication programme 2015-2019 Liza Drius, DG Neighbourhood and Enlargement Negotiations
Why? To whom? Youth, media, stakeholders Illustrate the impact of EU assistance on daily life of people Enhance knowledge & understanding of the EU policies To whom? Youth, media, stakeholders
20 000+ 80 000+ pages views euneighbours.eu unique visitors (per month) Data for East only
Real-time information dissemination 80+ news alerts about EU projects and activities (per month) 12 000+ subscribers
In the media Original stories about beneficiaries of EU cooperation Belarus, Ukraine and Moldova
In the media Radio Television data March 2017
Social media (data August 2017)
Measuring perception of the EU in the Neighbourhood
DIALOGUE-DRIVEN ACTIVITIES ONLINE & DIGITAL DIALOGUE-DRIVEN ACTIVITIES
Young European Neighbours network 1 600+ members 40+ posts 600+ post reactions (data August 2017)
Because Europe means us.” “We see our future in a strong, united and peaceful Europe, and we are going to continue building it on the ideals of trust, solidarity, freedom, safety and diversity. Because Europe means us.” Liliia, Ukraine
+100 Young European Ambassadors from all EaP countries and the EU New call! deadline 15 September
‘YOUNG EUROPEAN AMBASSADORS’ ‘EUROSCHOOL’ AZERBAIJAN 21 – 23 August 2017 ‘YOUNG EUROPEAN AMBASSADORS’ VISIT TO ARMENIA 8 – 14 May 2017 4 meetings with youth networks 2 school/university visits 3 EU Days fairs 15 participants from Azerbaijan 6 trainers interactive learning sessions mutual exchange and direct dialogue
and Central Asian countries Enhance communication about energy cooperation in the region to the broader public Increase the visibility of EU4ENERGY funded actions in the Eastern Neighbourhood and Central Asian countries To contribute to the overall development of strategic communication tools Ongoing instead of planned
Follow EU NEIGHBOURS east online! Thank you Follow EU NEIGHBOURS east online! www.euneighbours.eu