Measuring Impact Sheri Chaney Jones measurementresourcesco.com @mrcceo SESSION TITLE

Engage Your Readers Outcomes & Impact SESSION TITLE

Outcomes and Impact ≠ Dollars Raised Clients Served Donor Lists SESSION TITLE

Outcomes and Impact = Changed Lives Changed Circumstances Social Return on Investment SESSION TITLE

Outputs Vs. Outcomes 350,000 33,000,000 burgers daily burgers daily SESSION TITLE

Which Program Would You Fund? Program X Program Y provided recreational services to 100 underprivileged youth through recreational programs serving 100 youth, improved the reading comprehension by two grade levels kept 99% of at-risk youth served in school and 100% out of the juvenile justice system For every $500.00 donated, the lifetime earning potential of one child is increased by $289,000 which is a 57,700% return on your investment (or 577 times your initial investment). SESSION TITLE

Outcomes = Your Whys Your Whys Your Participant Whys Your Funders Whys Reflect on both the stakeholders as well as your own needs Your Whys Your Participant Whys Your Funders Whys SESSION TITLE

12 Outcomes Increased knowledge and learning Changed attitudes Increased readiness Reduction of undesirable behavior Increased desirable behavior Maintenance of new behavior Increased social status Increased economic conditions Increased health conditions Reduction in administrative costs Increased economic development Participant/ stakeholder satisfaction SESSION TITLE

Pay Attention CHANGE SUCCESs Framework Listener Impact Change Idea or New Project Unexpected Result Pay Attention Idea Implementation CHANGE Concrete Understand And Remember It Core and Compact Agree/Believe Credible Emotional Care Be Able To Act On It Stories From Made to Stick, by Chip & Dan Heath

Unexpected Data/Statistics It is predicted that by 2018, there will be 1.4 million "computing" job openings in the country, but current educational patterns indicate that we'll have only about 400,000 graduates with appropriate degrees by then. US News Website Article, March 30, 2012 Did you know we serve nearly 3,000 seriously ill children and their families each year? Ronald McDonald House Charities Central Ohio These statements are customer-centric, actionable and “hard to argue with”. Waiting for Superman Measurement Resources Company www.measurementresourcesco.com 614-893-0773

Outcomes and Impact = SESSION TITLE

measurementresourcesco.com Sheri Chaney Jones scjones@measurementresourcesco.com SESSION TITLE