McDonald’s Presented by: Sophie Yu Norberto Garcia Victor Montes.

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Presentation transcript:

McDonald’s Presented by: Sophie Yu Norberto Garcia Victor Montes

McDonald’s Corporation. “Headquarters”: Oak Brook, Illinois. “Founded”: May 15, 1940 in San Bernardino, California.

McDonald’s C.E.O Jim Skinner: Vice Chairman and Chief Executive Officer. Year: 2004 - now. Set three top priorities: Long-term sustainable growth for the company. Talent management and leadership development Promoting balanced active lifestyles.

McDonald's History Founded on May 15, 1940 by Richard and Maurice McDonald The first mascot was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Raymond Kroc started in a aggressive way expand the business.

Major products and service Through the years McDonald’s started offered hamburgers and milkshake, but in this century its menu has suffered a lot of changes. Right now we can find since breakfast until ice cream.

Why this franchise is successful? Ingenious marketing. Good child advertising. Variety of product and service. Restaurant in all world.

McDonald’s Interesting Facts Serves 1% per day. Sell >75 hamburgers/ second. McDonald’s in China for 3 more years.

McDonald’s Community Service McDonald’s All American High School Basketball Games. Ronald McDonald House Charities. McHappy Day.