how and why client selection is important

Objex-lot o clients, 15 years experience, in last 5 have grown from take anything to directing the ship, one is qualifying clients

timeframe margins Typical Considerations capability Most Companies only consider 2 options: 1) Can I do it? 2) How much does it pay? CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

Results Status quo Incremental growth “Roller Coaster” cash flow Reinforcement of “Cash is King” CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

Money Alternative “Currency” Future opportunities strategic partnerships Positioning (new space) Prestige or Ethos borrowing Growth New skills/capabilities New equipment/software-efficiency Philosophical Philanthropy Reputation Enjoyment CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

Know WHO you are & WHAT you have and what is your purpose Strengths Aspirations Growth Goals Values Mission/Vision Statement To Advance the Design of Products for our Clients and the Field BY being a fully Functioning Team of Valued Innovative Experts 2016 Thematic Goal: To be recognized by our Field as an trusted leading edge experts in product design methods and results CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

Currency Match Future opportunities strategic partnerships Positioning (new space) Prestige or Ethos borrowing Growth New skills/capabilities New equipment/software-efficiency Philosophical Philanthropy Reputation Enjoyment Money To Advance the Design of Products for our Clients and the Field BY being a fully Functioning Team of Valued Innovative Experts CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

Client/Project Self Determinism Rubric creation-Relevant Criteria Began with relevant criteria, grouped them and ultimately down selected to the most important alignment. This is a brainstorm, it is non PC CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

Client/Project Self Determinism Rubric creation-Basic Set up Score 0.0 Weight Benefit to Objex 140% They are willing and able to pay us appropriately for the work 120% There is a strong potential to get future projects or multiple revenue streams from them or their (potential) connections 100% They could become a strategic partner (biz connections, complementary skills, etc.) 105% The products would be good to show off in our portfolio or would get a lot of good exposure Profitability Factor 85% The project would be interesting to work on (i.e. cool category, engages enjoyable skills, philanthropic) 75% We are highly confident in our ability to do the work well and internally Potential Issues Coolness Factor They have a proven track record or at least very good signs of competency and followthrough (existing successful products, experienced manufacturers and marketing, etc.) 80% They understand and respect the product development process (research, itteration, scope creep, etc.) 90% They are easy, agreeable, and reasonable to interact with Confidence Factor Other Items to Consider Have a toggle on/off if there is a conflict of interest Pain in the Ass Factor Is this a good portfolio balance (diverse product) CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

Client/Project Self Determinism Rubric Example 1: Clear YES Score 7.2 Weight Benefit to Objex 9 140% They are willing and able to pay us appropriately for the work 7 120% There is a strong potential to get future projects or multiple revenue streams from them or their (potential) connections 100% They could become a strategic partner (biz connections, complementary skills, etc.) 6 105% The products would be good to show off in our portfolio or would get a lot of good exposure Profitability Factor 3.5 85% The project would be interesting to work on (i.e. cool category, engages enjoyable skills, philanthropic) 8 5 75% We are highly confident in our ability to do the work well and internally Potential Issues Coolness Factor They have a proven track record or at least very good signs of competency and followthrough (existing successful products, experienced manufacturers and marketing, etc.) 4.75 80% They understand and respect the product development process (research, itteration, scope creep, etc.) 90% They are easy, agreeable, and reasonable to interact with Confidence Factor 6.5 Other Items to Consider Have a toggle on/off if there is a conflict of interest Pain in the Ass Factor Is this a good portfolio balance (diverse product) CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

Client/Project Self Determinism Rubric Example 2: On the Fence Score 5.5 Weight Benefit to Objex 6 140% They are willing and able to pay us appropriately for the work 5 120% There is a strong potential to get future projects or multiple revenue streams from them or their (potential) connections 100% They could become a strategic partner (biz connections, complementary skills, etc.) 105% The products would be good to show off in our portfolio or would get a lot of good exposure Profitability Factor 85% The project would be interesting to work on (i.e. cool category, engages enjoyable skills, philanthropic) 7 75% We are highly confident in our ability to do the work well and internally Potential Issues Coolness Factor 4 They have a proven track record or at least very good signs of competency and followthrough (existing successful products, experienced manufacturers and marketing, etc.) 80% They understand and respect the product development process (research, itteration, scope creep, etc.) 90% They are easy, agreeable, and reasonable to interact with Confidence Factor Other Items to Consider Have a toggle on/off if there is a conflict of interest Pain in the Ass Factor Is this a good portfolio balance (diverse product) CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14

Client/Project Self Determinism Rubric Summation CONFIDENTIAL AND PROPRIETARY 2016 PROJECT TITLE: TITLE HERE DATE: XX-XX-14