Walt Disney 1.

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Presentation transcript:

Walt Disney 1

“Where Dreams Come True” 2

Company History & Overview Burbank, California, U.S. Entertainment Business Walt Disney Pictures Walt Disney Animation Studios Pixar Animation Studios Disney Toon Studios Touchstone Pictures Hollywood Pictures Walter Elias Disney & Roy Oliver Disney October 16, 1923 Disney Brother’s Cartoon Studio Walt Disney Studio Company History & Overview 2

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” Mission Statement 3

Ethics Statement Company’s Standards of Business Conduct Ensure that all of its employees and Cast members have the knowledge and training to act ethically and legally Ethics Statement 4

Subsidiaries AND MORE… ABC Television Group Disney Development Company ESPN International Hollywood Records Marvel Entertainment Pixar Animation Playhouse Disney Radio Disney Touchstone Pictures Walt Disney Animation Studios AND MORE… Subsidiaries 5 5

Entertainment Disney Studios Pixar Animations Walt Disney Animations Disney Toons Broadway shows Disney on Ice TV shows Disney Channel ABC/ ABC Family Music Radio Disney Entertainment 7 7

Growth/Relations Annual revenues of more than $38 billion A leading diversified international family entertainment and media enterprise Growth/Relations 8

Consumer Products Movies Music Games Books/ magazines Toys Food Fine art Stationary Apparel Accessories Health/ Beauty Footwear Consumer Products 6

Resorts Disneyland Resort- Anaheim, California Walt Disney World Resort Lake Buena Vista, Florida Tokyo Disney Resort Urayasu, Chiba Hong Kong Disneyland Penny’s Bay, Lantau Island Disneyland Resort Paris Marne La Valle, France Aulani Disney Resort Oahu, Hawaii (2011) Shanghai Disney Resort ( opening in 2016) Resorts 10

Theme Parks Disneyland Anaheim, CA California Adventures Hong Kong Paris, France Tokyo, Japan Disneyworld Orlando, Florida Epcot Magic Kingdom Disney’s Hollywood Studios Disney’s Animal Kingdom Disney’s Blizzard Beach Disney’s Typhoon Lagoon Theme Parks 11 11

Cruise Lines Disney Magic Disney Wonder Disney Dream Disney Fantasy (Coming in 2012) Cruise Lines 12 12

Marketing NO ETHICAL VIOLATIONS!!! Commercials Advertisements Radio Station Ads Marketing 9

Employees Over 73,000 employees and Cast Members in 42 countries Individuals with diverse and unique needs Imagineers ( Engineers) Disney Stars Cast members Appreciate and recognize that work is only one element of their employees’ lives Opportunity to voice through employee surveys Feedback and action planning Provide leaders with an opportunity to discover what is important to employees and Cast members. Employees 10

Aims to foster safe, inclusive and respectful workplaces Established a Code of Conduct for Manufacturers and operates an International Labor Standards (ILS) Designed to address working conditions for people making Disney- branded products Factories that are not owned by Disney Associated with vendors and licenses with whom they do business Labor Standards 18

Company spends time training their employees on basic customer care Disney attendant stops what they are doing to offer help All guests are VIPs at Disney Theme Parks Disney personnel treat guests with respect, especially those with disabilities to assure a comfortable stay. Customers 11

Social Responsibility Philanthropy Giving back to what the world needs Monitor facilities in global south Bad publicity of Disney stars Miley Cyrus Demi Lovato Lindsey Lohan Vanessa Hudgens Social Responsibility 13

Community Involvement Supports local economies Contributing significant tax revenues Consuming local goods and services Launched a variety of resource conservation initiatives Programs to educate guests and consumers on the importance of a healthy environment Community Involvement 14

Environment Goals: Cut carbon emissions by HALF by 2012! Reduce electricity consumption by 10% Reduce fuel use Programs to teach guests about going GREEN: Disney Friends for Change: Project Green Disney Planet Challenge: A project-based learning competition designed for 4th - 6th grade classrooms Disney Worldwide Conservation Fund: Supports the important work of both local and global nonprofit organizations Recycle Plastic Bags: Disney's eco-friendly shopping bag program designed to reduce plastic bag waste. Fair trade/ Organic Chocolate Coffee Clothing Environment 15

Philanthropy is part of Disney’s broader efforts to be a good corporate citizen and neighbor. Goal is to be positive and productive to the community In 2010, Disney donated more than $198 million in cash and in- kind support to various charities around the world. Provide financial and administrative support for Disney VoluntEARS. Employee volunteerism Dedicate their time and talents to improve their communities around the world More than 495,000 hours of volunteer service VoluntEARS in over 42 countries have donated more than 5,000,000 hours of service Give a day, get a Disney day . Philanthropy 16

Global Responsibility Brands and products are recognized all around the world Large resorts and theme parks in 4 countries Stores 714 worldwide 515 in North America Supplier diversity Supplies from many different companies based on their demands Branded products are manufactured by over 17,000 factories Global Responsibility 21

Conclusion THIS MEETS ALL OF OUR ETHICAL STANDARDS WHY?! No child labor Environmentally friendly Donate to charities Community involvement Entertainment friendly Conclusion 19

http://corporate.disney.go.com/citizenship/environment.html http://worldofdisney.net/ http://disney.go.com/crreport/community/responsibilityandimpact.ht ml http://corporate.disney.go.com/corporate/cr_business_standards.ht ml http://corporate.disney.go.com/citizenship/community.html http://disney.go.com/disneyhand/nextdoor/dndanaheim.html http://www.sourcewatch.org/index.php?title=Disney http://disney.go.com/crreport/workplaces/disneyoperations/workinga tdisney.html BIBLOGRAPHY