Don’t give customers what they want, Give your Customers what they Need! Luis Gamez Sales Manager, APAC +61 405 404 666 luis.gamez@tellabs.com

What does BICSI stands for? Building Industry Consulting Service International Source: Cisco. The Internet of Everything (IoE) Value Index (PDF)

What is Consulting Service? Differentiate by teaching clients something new about their business Researching Real challenges in their industry Source: Cisco. The Internet of Everything (IoE) Value Index (PDF) And, teaching customers the Value of a Solution

Using expensive and heavy Copper and some fibre The Current State Building Projects are still following 30yo constructions standards for connectivity. Using expensive and heavy Copper and some fibre Source: Cisco. The Internet of Everything (IoE) Value Index (PDF) This standards apply to All cabling (Voice, Data, Video) in horizontal, backbone and inter-building

Where is the Consulting part? How are we Differentiating? Are we addressing their Challenges? Source: Cisco. The Internet of Everything (IoE) Value Index (PDF) What is the Value of the Status Quo?

Challenge It’s estimated that USD 4,631 billion will be needed in LAN network equipment this year in APAC. Gartner Forecast: Enterprise Network Equipment Market by Country, 2015 & 2018 " (Millions of U.S. Dollars)"

Passive Splitter Device Ceiling, Floor or Closet Zero power required Zero HVAC required Wouldn’t you rather do this?

Challenge Global Monetary Policy indicates prices for commercial property on the rise supported by lower long-term interest rates. http://www.rba.gov.au/media-releases/2015/mr-15-08.html Statement by Glenn Stevens, Governor: Monetary Policy Decision 5 May 2015

Status Quo LIMITED Distance and future growth (Cable Trays) Multiple IDF Rooms: Power & UPS Cooling Systems / HVAC Racks Cable Management Systems Structured Cabling Systems: Costly Heavy, Bulky and very Limited Copper Cat 6a, 7, 8 (30 mts!!!) Lasting max 10 years Customer Premises: Higher Construction Cost (if new) Expensive Real Estate wasted More maintenance required Security threats LIMITED Distance and future growth (Cable Trays) BENDING RADIUS  MACs = cable management = category x cable = power supply = single mode fiber = Ethernet switch = wireless access point = core router

Challenge Our Customers are asking for, Simpler & Better ways to deal with these challenges.

Differentiate! Legacy copper LAN compared to Passive Optical LAN LIMITED Distance and future growth (Cable Trays) BENDING RADIUS  MACs = cable management = category x cable = optical line terminal (OLT) = passive optical splitter = power supply = single mode fiber = optical network terminal (ONT) = core router = Ethernet switch = wireless access point = rack mount 1RU 24-port ONT © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

Value of Passive OLAN LIMITED Distance and future growth (Cable Trays) Passive Distribution reduces: Power & UPS Cooling Systems / HVAC Racks Cable Management Systems Structured Cabling Systems: Cost-Effective SMF cabling Light, small & upgradable (Tbps) Lasting over 25 years 10GPON and 100GPON ready LIMITED Distance and future growth (Cable Trays) BENDING RADIUS  MACs Customer Premises: Construction Cost Savings (if new) Maximises Real Estate use Less maintenance required Secured = single mode fiber = optical line terminal (OLT) = passive optical splitter = power supply = optical network terminal (ONT) = core router = wireless access point = rack mount 1RU 24-port ONT © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

Simple Legacy Copper-based LAN (8,000 End-points) Optical LAN (8,000 End-points) Optical LAN can offer 90% greater density compared to traditional copper-based LANs Fewer powered and managed devices in LAN core, distribution and aggregation Same network connections, services and apps Centralized intelligence and management Converge networks and services, including wireless 18 separate 3’x3’x7’ equipment racks Only 1 equipment rack 4x greater Ethernet port scalability! © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

Scalable CAT3 CAT5e Single Mode Fiber Voice only Serving 120 end-points Capacity in Kbps CAT5e Data only Serving 120 end-points Capacity in Mbps Single Mode Fiber Voice, Data, Video, Other Serves 128 with PON Capacity in Tbps © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

San Diego Downtown Central Library ~ modern smart and green building Optical LAN San Diego Downtown Central Library ~ modern smart and green building 9-story 3-story domed reading room 350-seat auditorium Technology center Outdoor plaza and café Coffee Bar LAN services Voice over IP, data & on-line video access Wi-Fi throughout the library and courtyard via 36 Meraki WAPs 3-D Printer Connectivity Nearly three hundred digital devices available Workstations iPads iPad Minis Chromebooks Kindle Sony eReaders Technology enable collaborative workspaces LEED Silver status Wireless Access Points Across library & courtyard Free access for patrons Tellabs 728GP ONT 24-ports GbE Ethernet Mainly serving WAPs Tellabs 1150/1134 OLT Located 4th floor data room Serves all ONTs with 18 miles Tellabs 709GP ONT 4-ports GbE Ethernet Mainly mounted under desks San Diego Downtown Central Library One Building with 9 Floors, 497,652 square feet and silver LEED certification Includes auditorium, 3-story domed reading room, multi-purpose room, teen center, children’s library, technology center, charter high school, outdoor library plaza and café, and coffee bar LAN services include VoIP, gigabit speed data and on-line video access Wi-Fi throughout the library and courtyard via 36 Meraki WAPs Nearly 300 digital devices available at library and heavy BYOD usage Technology enable collaborative workspaces 3-D printers connectivity enable patrons to learn to use the new technology Optical LAN successful operation since September 2013 Specific Benefits to San Diego Library Future proof  Building is designed to serve the community for 30-40 years Flexibility, Cost and Energy Savings Centralized equipment and management speeding up IT workload for MACs Looking to create “private LAN” serving other municipal LANs with 30km Single Mode Fiber Passive Optical Splitters With Fiber Management © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

Challenge Businesses will face further complexity in managing their fast-growing ICT operations whilst staying profitable.

Take Action! Offer your Customers the specifications for Passive Optical LAN for their next Building Project to Differentiate, address current Challenges and teach Value.