Award-winning travel technology Empowering your customers, your staff and your business

The evolution of online travel Price comparison & user-generated content Companies leverage the power of reviews with TripAdvisor, customers focus on finding the best deals on the web Mobile for the travel industry HotelTonight launches mobile-only last-minute booking app The rise of automation 1946 - American Airlines develops the first automated booking system Airlines go electronic Other airlines follow American Airlines, following success of using Sabre Travel products are booked together Sabre offers airline + hotel reservations 1940 1950 1960 1970 1980 1990 2000 2010 Mid 2000s – Metasearch is born Kayak and Sidestep are launched 2012 – Social media growth Facebook reaches 1 billion active users 1946 – the beginning – American Airlines develops the first automated booking system 1959 – American Airlines switches to SABRE – Airlines Reservation System 1976 – United grants travel agents access to Apollo Electronic Reservations System, other airlines follow after 1976 – UK releases Travicom – the first Global Distribution System which allowed bookings with multiple airlines 1992 – Travicom (Galileo) integrates with Apollo to book airline, hotel, train, cruise and car rental 1996 – Microsoft founds Expedia 1998 – Digital entrepreneur Jay S. Walker founds Priceline 2000 – Hotwire is founded, following Travelzoo, focusing on discount travel 2000 – TripAdvisor review site is launched 2003 – Expedia and Hotwire merge 2004 – Expedia acquires TripAdvisor 2006 – Orbitz, Travelocity and Expedia launch travel meta-search site Kayak https://prezi.com/mhyrj0mkwiba/the-changing-face-of-travel-technology/ 1959 - American Airlines switches to Sabre’s Airline Reservation System Travel Agents gain access United grants travel agents access to Apollo Electronic Reservations System, other airlines follow Commercial internet Travel companies get websites with online booking functionality. Expedia launches Viator - excursions and tours are included in bookings Late 2000s – Rise of the sharing economy Homeaway and Airbnb are launched

The online travel industry today The travel industry is a highly competitive market and technology is always evolving for businesses and for their customers, so it is essential for travel businesses to keep onboard with digital trends. AUTOMATION Travel businesses are seeking more efficient ways to streamline their work, relying more on automation systems for marketing and customer communication. MOBILE FIRST Mobile is now customers’ device of choice, and mobile bookings have overtaken desktop for the first time. Travel businesses need a bookable mobile website to meet this demand. PERSONALISATION Travel businesses want to provide a more personalised and tailored experience for travellers, to effectively target and engage them. TRENDS - HOW DO DIGITAL TRIP MEET THESE DEMANDS? Simplicity, convenience, personalisation Page 03

The importance of mobile in travel Customers are increasingly demanding better service from travel companies, and expect to be able to connect with travel companies via mobile. Smartphones have become a travel essential so businesses need to connect with these on-the-go travellers. If businesses don’t optimise their website for mobile, they will lose customers to their competitors. Going mobile brings numerous benefits to travel companies, including improved SEO and Google visibility, increased engagement with customers and more opportunities for effective marketing. MOBILE OPTIMISATION FOR CUSTOMERS 42% of travellers worldwide use their smartphone to plan and book travel 65% of last-minute hotel bookings are made through mobile It’s predicted that in 2016 over half (52%) of travellers will book via mobile MOBILE OPTIMISATION FOR GOOGLE Google recently changed its ranking system, making mobile-friendly websites more visible 61% of smartphone users said they would leave a site that isn’t optimised for mobile Page 05

The perfect travel website To keep up with the demands of customers and the travel industry, it’s vital for businesses to have a sophisticated bookable website which meets the criteria expected by users, and that’s where Digital Trip come in. FAST SECURE MULTI-SCREEN DESIGNED BY EXPERTS Speed matters when it comes to websites - research suggests that people are only willing to wait 3 seconds for a website to load before abandoning. Redirecting customers to a third-party payment site will cause aggravation, so it’s important to have a seamless booking experience. It is more important than ever that travel businesses have a website which performs just as well on mobile as it does on desktop, to reach travellers on-the-go. Customers will make an opinion instantly on whether they want to book through a particular website, so it must look professional. Page 04

We are the travel technology experts We provide sophisticated online solutions which have numerous benefits for travel businesses, their staff and their customers. Our technology has been built so it can adapt to the changing demands of the travel industry, and because new features are always being developed, our clients’ websites can stay at the forefront of technology. Digital Trip as the solution to the things on the previous slide. Page 06

The Digital Trip Story 2006 - The rise of Digital Trip. 2006 2008 2010 2012 2014 2016 1946 – the beginning – American Airlines develops the first automated booking system 1959 – American Airlines switches to SABRE – Airlines Reservation System 1976 – United grants travel agents access to Apollo Electronic Reservations System, other airlines follow after 1976 – UK releases Travicom – the first Global Distribution System which allowed bookings with multiple airlines 1992 – Travicom (Galileo) integrates with Apollo to book airline, hotel, train, cruise and car rental 1996 – Microsoft founds Expedia 1998 – Digital entrepreneur Jay S. Walker founds Priceline 2000 – Hotwire is founded, following Travelzoo, focusing on discount travel 2000 – TripAdvisor review site is launched 2003 – Expedia and Hotwire merge 2004 – Expedia acquires TripAdvisor 2006 – Orbitz, Travelocity and Expedia launch travel meta-search site Kayak https://prezi.com/mhyrj0mkwiba/the-changing-face-of-travel-technology/ ??? – Text goes here

Trusted technology We have helped more than 400 companies in over 60 countries worldwide achieve online success MAP with pins Page 10

Successful, long-term partnerships A partnership with us doesn’t end when a website goes live. We fully support our clients at every stage of their journey. From creating unique brands and bringing them to life on screen with engaging designs to ensuring a successful launch and providing the peace of mind of ongoing support, we offer everything needed to successfully operate online. Partnerships – why partner with us (before ending) INDUSTRY LEADING WEBSITES FREE CORE PLATFORM UPDATES EFFECTIVE MARKETING SOLUTIONS BRAND CREATION ONGOING SUPPORT Page 08

Full training and technical support FREE TRAINING We provide face-to-face training to show clients how to confidently take charge of their website. FREE ONLINE GUIDES We have created a vast collection of easy-to-use online video guides available 24/7. FREE TECHNICAL SUPPORT Our dedicated development team offer free support for complete peace of mind. “The team are knowledgeable, positive and accommodating.” – Club Travel Page 09

Tailor-made solutions for travel agents, tour operators and wholesalers We understand that every travel business operates differently. That’s why our award-winning solution is flexible and built on a modular system, so that clients can add features of their choice and tailor their website to meet the specific needs of their business. We provide tailored solutions for travel agents, tour operators and wholesalers across the globe, with a wealth of features that engage customers and make it easy for our clients to manage their website and run their business. Add GRAPHIC here – DT logo in the middle with travel agent, tour operator and wholesaler surrounding it. Page 11

Travel Agents With our technology, customers can access the widest choice of products and destinations with a lighting fast, secure booking engine. Agents can streamline their day-to-day operations with our award-winning Content Management System, and with tools built specifically for travel agents, clients can view thousands of suppliers on a single search screen, maximising choice and flexibility for customers. ADD case study – example, screenshots Page 12

Create the perfect package Tour Operators Create the perfect package Our technology makes creating packages easy, from arranging convenient flights and transfers around accommodation availability, to managing car hire and extras. With easy-to-use but powerful tools to streamline the operational side of the business, tour operators can focus on what really matters – their customers. ADD example case study - screenshots Page 13

Travel technology you can bank on Wholesalers Travel technology you can bank on From managing complex contracts to streamlining distribution and delivery, all B2B travel operations can be easily managed by our award winning travel technology. With our innovative inventory banks, clients can easily manage their own stock, and multi-lingual and multi-currency features allow wholesalers to distribute on a global scale. ADD example case study - screenshots Page 14

Our award-winning travel technology platform eVolve is a state-of-the-art travel technology platform offering a wealth of powerful tools to boost bookings and streamline the running of travel businesses. “With eVolve, we have a site that outperforms any other” – Checkout Travel Page 15

Empowers customers Our travel technology has been designed to meet the specific needs of travel agents, tour operators and wholesalers and their customers. Our technology offers a wealth of sophisticated features to engage customers whilst making it easy to navigate and complete the booking journey. Page 16

Empowers staff Our award-winning Content Management System makes running your website a breeze, with a wealth of sophisticated tools designed specifically for agents to sell via B2B or B2C. Easy-to-use tools enable you to change the design and layout of your site while advanced reporting tools allow you to make informed decisions about your products and destinations. Page 17

Empowers businesses Our technology has been built to adapt to the changing demands of the travel industry. Your website will never be out of date - it’s easy to add new features and suppliers at any time or reach new markets with multi-lingual, multi-currency or by running affiliate programs. Page 18

THIRD PARTY CONTENT MANAGEMENT THIRD PARTY SUPPLIERS TRAVEL RESULTS The heart of travel businesses WEB SERVICE eVolve consists of powerful features which, combined, give businesses everything they need to run efficiently. It incorporates a powerful web service which directly connects to hundreds of third-party suppliers, an easy-to-use inventory and content management system, and a hub of content and geographical data which provide mapping and location services. FLIGHT BANK BED BANK PRO+ DEPLOYMENT BOOKING ENGINE BANKS INVENTORY MANAGEMENT EVENT BANK TOUR BANK STATIC DATA DUPLICATE PROTECTION GEO DATA “One of the most sophisticated online tools I’ve ever seen” – Global Travel Group eVolve introductory LOCATION LOOK UP SERVICES THIRD PARTY CONTENT MANAGEMENT MAPPING Page 19

GLOBAL LOCALISED FLEXIBLE MARK-UP COMMISSIONS TABLET PRICING INTERFACE ENTERPRISE MOBILE PREMIUM DESKTOP SERVICES TOOLS TAILORED DEPLOYMENTS BUSINESS LAYER SUPPLIER SET-UP PRO+ BOOKING ENGINE INTEGRATIONS GLOBAL 400+ worldwide deployments LOCALISED 30+ languages & 20+ currencies FLEXIBLE Millions of set-up variations Page 20

FAST Processes in 0.295 seconds SCALABLE RESULTS SABRE AMADEUS GALILEO CAR HIRE CRUISE HOTELS BEDS BOOK A BED HOTELS PRO ROOMS XML YPSILON WEB SERVICE DIRECTLY CONNECTS TO 800,000+ HOTELS, VILLAS & APARTMENTS GDS CONNECTIVITY TO 900+ AIRLINES FAST Processes in 0.295 seconds SCALABLE 113,289 connections per hour at peak RESULTS 7,768,749 per hour at peak Page 21

DISTRIBUTED Multiple channel push platform MANAGED SEAMLESS DYNAMIC PRICING HOTELIER SYSTEM SUPPLEMENTS RATE MODELS REMOTE ACCESS EXTRAS MEDIA CONTROL INVENTORY MANAGEMENT BUSINESS LOGIC LAYER PRODUCT BANKS ITINERARY TOOLS INTUITIVE INTERFACE DISTRIBUTED Multiple channel push platform MANAGED Thousands of properties SEAMLESS Delivers inline via web services Page 22

EXPANSIVE Over 125,000 geographical points CONTENT COVERAGE ATTRACTIONS DISTANCE BASED SERVICES Travel technology you can bank on EXCURSIONS SEARCH MAPPING CITIES LOCATION CONTENT WORLD GEOTREE AUTOSUGGEST POINTS OF INTEREST GEOTARGETING GEO DATA EXPANSIVE Over 125,000 geographical points CONTENT Over 35,500 destination guides COVERAGE Over 250,000 mapping points Page 23

BIG DATA Over 2.4 million properties CONTENT UNIQUE FASTER DELIVERY MANUAL CLIENT MANAGEMENT BETTER QUALITY AUTOMATATED ENGINE CLIENT TOOLS REAL TIME MATCHING TOOLS CONTENT DATA CONTROL DE-DUPING MANAGED DATA IMPORTS STATIC DATA INTEGRATED SERVICES BIG DATA Over 2.4 million properties CONTENT 20+ million data items UNIQUE De-duplication as standard Page 24

eVolve meets every need Page 25

HOTELS, VILLAS & APARTMENTS TOUR OPERATORS & TRAVEL EXTRAS eVolve connects businesses We connect our clients to an extensive range of the world’s most trusted suppliers, allowing them to expand their reach in the global market and offer customers the widest range of travel products. Travel technology you can bank on 800,000+ HOTELS, VILLAS & APARTMENTS 900+ AVAILABLE AIRLINES TOUR OPERATORS & TRAVEL EXTRAS 100s MAJOR CRUISE LINES 33 Diagram thing that has DT in the middle and icons around it of cruise ship, aeroplane, hotel, etc. Page 26

eVolve boosts bookings eVolve’s lightning-fast booking engine incorporates powerful search technology, giving customers an engaging and intuitive experience. In the last 30 days, our biggest clients delivered: 3,300,000 CUSTOMER SEARCHES WORTH OF ONLINE BOOKINGS 3,200,000 4,500,000 SUPPLIER REQUESTS Page 27

B2B B2C B2B2C PHONE TABLET DESKTOP 3rd PARTY SUPPLIERS DIRECT HELD STOCK TABLET Andy’s diagram STATIC DATA DESKTOP Page 28

eVolve offers more FLEXIBLE EXPANDABLE FUTURE-PROOF MULTI-SCREEN It’s easy for clients to manage website content, design and functionality without any technical expertise. As a client’s business develops and expands, their website can too with no limits to adding new features, connections and more. Our clients’ websites will never be out of date - it’s easy to add new features and suppliers at any time and reach new markets with multi-lingual and currency. Our technology has been optimised for every screen, to connect to customers on all devices and never miss a booking. Page 29

Powerful. Flexible. Connected.

Digital Trip (Head Office) Digital Trip (South Africa) Talk to the experts and let us make your business fly Digital Trip (Head Office) Waverley House 115-119 Holdenhurst Road Bournemouth Dorset, BH8 8DY Digital Trip (South Africa) Fern Manor, Block B, 10 Hunter Ave, Ferndale Randburg, Joburg, SA Telephone number : 0844 357 7973 | International number: +44 1202 702 226 Email Address: info@digital-trip.co.uk