Blazent Sales Enablement: Data Migration to the ServiceNow CMDB

Introductions and Context How Blazent Works with ServiceNow Enablement Materials Demo How to Engage Blazent Q&A

Introductions and Context

ITOM Context for ServiceNow-Blazent Joint Solution PHASE 0 ITOM PREP

Blazent Overview 14 Years Experience in Data Quality / Billing Technology used to manage $50 Billion outsourcing contracts 8 patents and algorithms for data collection and processing Used by Fortune 50 companies as the foundation to vital business processes 5

How Blazent Works with ServiceNow

Key Indicators Characteristics Needs First-time CMDB deployment Undervalued CMDB deployment More than 5 data sources Inability to properly stand up Change Management or poor Change Management results Audit Map challenges ITO Involvement/Governance Heavily-siloed organization Consolidating to single ITSM + ITOM platform Consolidating multiple CMDBs Failed audit or did not meet regulatory compliance audit Populate CMDB from multiple data sources Ensure CI data is current, complete, and correct Blend manual and electronic data sources Populate data quickly Maintain integrity of reference structures Eliminate duplicate CI creation Identify gaps in CMDB data Increase scope and breadth of most trusted sources used for CMDB Ability to bridge gap between vendor data models How to manage IT Data Accuracy in ServiceNow workflow Organizational guidance on CMDB best practices

When To Pull In Blazent The sooner in the process the better! Utilizing Blazent WIIFM – Value for ServiceNow Consolidate disparate data sources used by IT Ops/Infrastructure to ServiceNow CMDB Faster time to stand up CMDB for ITOM Higher quality data in CMDB for ITOM Competitive weapon when targeting BMC or other vendors with CMDBs and ITOM products Accelerate ITOM package deals (eg, ServiceWatch Suite, ServiceWatch Insight, ServiceWatch Mapping) Higher customer success and satisfaction rates ensure ITOM renewals Use Blazent to highlight poor quality in other vendor installations and help clean and migrate to ServiceNow Better infrastructure discovery by identifying missing information

Case Study ServiceNow-Blazent Makes Complex Infrastructure Simple for Pacific Life Challenge Corporation not seeing the CMDB as the single source of truth due to disparate data sources Inability to find active servers Manual population of attributes “This combination has been a game changer for us by providing IT visibility and insight across thousands of configuration items. We could not do this without Blazent” Mike Porco, ServiceNow CMDB Owner Solution Data Quality Management Results Reduction of over 800 man hours saving $50,000 annually on Inventory identification requests Elimination of manual process and associated errors Over 100,000 ServiceNow values validated weekly Significantly reduced MTTR for planned or unplanned incidents Improved lifecycle management for all hardware and software Validate patch management initiatives - significantly reducing risk of a data breach

Quality Data for ITOM Data Quality for Improved ITOM Initiatives Data Sources Data Quality Management ServiceNow CMDB Raw data sources Auto collected Manually collected Not collected Aggregates Reconciles Normalizes Populates CMDB Improved ITOM Improved ITSM Increased CMDB Value Delivers Business Value

Master Data Record (MDR) Creating the Purified Record Data accuracy solution in action MULTI-SOURCE RECONCILIATION IDENTIFY CRITICAL CONFLICTS SELECT “BEST” DATA APPLY LOGIC NORMALIZE DATA Multi-Source Reconciliation Direct and Indirect Association Identify Critical Data Conflicts Identify and Select “Best” Data Apply Logic based on Business Rules Normalize Data Identify Missing Data Sources Source Asset Name Serial Number Classification Last Activity Date Asset Status OS Name Billing KCC3H1 Physical Server Unknown CMDB KCC3H1 Physical Server 4/28/2015 Deployed Deployed Deployed Microsoft Windows 2003 AD FDC200 FDC200 FDC200 Server 9/8/2016 9/8/2016 9/8/2016 Discovered Discovered Discovered Microsoft Windows 2003 SP2 VMWare FDC200 KCC8H1 KCC8H1 KCC8H1 Virtual Server Virtual Server Virtual Server 2/21/2016 Discovered Discovered Discovered Microsoft Windows 2003 Server Standard Microsoft Windows 2003 Server Standard Microsoft Windows 2003 Server Standard Backup Backup Spreadsheet FDC200 KCC3H1 Server Microsoft Win2KB Master Data Record FDC200 KCC8H1 Virtual Server 9/8/2016 Active Microsoft Windows 2003 Server Standard ©2016 Blazent – Confidential 11

ITOM Enablement Through Quality Data Service Visibility, Availability, and Agility Use Cases Raw Data Auto Collected Data Data Quality Management ITOM Enablement Manually Collected Data Aggregates Reconciles Normalizes Populates CMDB Spreadsheets Customer ITOM Initiatives Undiscoverable Data

Enablement Materials

Blazent Website Main Resource Page http://www.blazent.com/servicenow/ CMDB Migration White paper Qualifying Conversation Joint Value Proposition

Blazent Website Main Resource Page Case Studies – Pacific Life and Lennox Messaging Guide Data Quality Value Prompter Joint Solution Diagram

Demo

How to Engage Blazent

Operational Process When there is an opportunity that can be accelerated by Blazent, please contact Mike Little, Blazent’s VP of Sales: mlittle@blazent.com 510 851 6073 Mike will serve as the primary Blazent contact for coordinating Blazent sales resources For questions or concerns regarding enablement needs, please contact Josh Lin, ServiceNow ITOM Product Marketing joshua.lin@servicenow.com 415 814 4947

Call to Action Key Blazent Contacts Mike Little VP Sales & Support mlittle@blazent.com 510 851 6073 Diane Petras Senior System Engineer – Team Lead dpetras@blazent.com 719 571 0890 Familiarize yourself with the enablement materials, which are available at www.blazent.com/servicenow Identify data migration opportunities and engage with Blazent Sales management (contact Mike Little) For SCs, engage with Blazent resources for a deeper dive on the technical issues (contact Diane Petras)

Q & A 20