Welcome Today’s Presenters: Missy Stearns: Exhibitor benefits, opportunities, sponsorships, promotions, social media Marketing Manager ST Media Group 513-263-9318 missy.stearns@stmediagroup.com Amy Thrasher: Exhibitor Portal, lead retrieval services, attendee list ordering Senior Exhibitor Services Account Manager Convention Data Services 508-743-0186 athrasher@cdsreg.com

Complimentary Exhibitor Benefits & Opportunities Maximize Your Presence at HX Complimentary Exhibitor Benefits & Opportunities Editor’s Choice Awards (deadline Oct 24)- link to https://form.jotform.com/62664655175969 TECHPitch Competition (deadline Oct 14)- link to http://www.thehotelexperience.us/hx2016/Public/Content.aspx?ID=539 Qualify to win $1,200 off your 2017 booth with our promo code contest. https://www.xpressreg.net/register/HOEX1116/exhibitor/login.asp

Complimentary Exhibitor Benefits & Opportunities Maximize Your Presence at HX (cont’d) Complimentary Exhibitor Benefits & Opportunities Social Media Promotions Facebook- https://www.facebook.com/HXHotelExperience Twitter- https://twitter.com/HXHotel HX Blog- http://hxblog.myfreesites.net/hx-blog) LinkedIn- https://www.linkedin.com/groups/8368586/profile YouTube- https://www.youtube.com/channel/UC_iEh2QRX_P8KT4U9r1ospQ/featured

Other Available Marketing Opportunities Maximize Your Presence at HX (cont’d) Other Available Marketing Opportunities Sponsorship Opportunities- http://www.thehotelexperience.us/hx2016/Custom/files/hx-sponsormenu-2016.pdf Tabletop Challenge- http://www.stmedia.com/files/marketing/pdfs/HX/TTC.pdf Order Attendee List- http://www.stmedia.com/files/marketing/pdfs/HX/AttendeeMailing.pdf Mobile App- http://www.stmedia.com/files/marketing/pdfs/HX/MobileApp.pdf

Exhibitor Registration Portal: How to Access Convention Data Services Exhibitor Registration Portal: How to Access https://www.xpressreg.net/register/HOEX1116/exhibitor/login.asp Exhibitor Badge Registration Invite A Colleague Lead Retrieval Pre-Show and Post-Show Attendee Lists

Why use lead retrieval? Quickly collect valuable sales lead information Qualify and notate your leads Prioritize your leads for follow-up Acquire valuable demographic information Saves your sales people time Better lead to sale conversion rate Electronic format, easily create mailing lists, email blasts, etc.

Lead Retrieval Data File What information can I collect and use? Contact Information First Name Last Name Title Company Address City, State and Zip Country Phone Fax E-Mail

Demographic Information Demographic Answers Provided in Lead Retrieval Data File Business Category Company Type Product Interest Amount of Product Purchases that you Plan to Make or Influence Over the Next Year Why is this important? You won’t get this information from a business card! Each demographic question is in a separate column in your electronic lead file. You can do a data sort, target by demographics, and follow-up immediately after the event with tailored information specific to their interests.

App Handheld PC/Tablet Lead Retrieval Product Suite App Handheld PC/Tablet A choice for every exhibitor’s preference Dave 2012 CDS Advisory Group

X•Press Connect App How does it work?

Qualifiers vs Survey Qualifier Style (Type 1) Survey Style (Type 2)

Leads Download Portal Download individual lead files OR Combine into one file

Reports and Stats Real-time access to leads Search, Sort and filer leads Download to CSV Cloud back-up Graphical reporting Classification summary Leads by day Leads by hour Geographic Convention Data Services • www.conventiondataservices.com

Attendee List Ordering Process Access Online Ordering Site Build Your List Using Demographics Profiles You Want to Target List Cost is calculated based on record count .45 cents per record Process Payment Download List into .csv file Data columns include first name, last name, title, company, address 1, address 2, city, state, zip, country, email address, Business Category, Product Interest

How To Order Lead Retrieval Deadlines: Advance Discount Pricing Deadline – October 13th Lead Retrieval Online Ordering Site: https://xpressleadpro.com/fe/index.php?sc=hoex1116 Attendee List Online Ordering Site: https://www.xpressleadpro.com/fe_list/expick.php?showcode=hoex1116 Exhibitor Registration Portal: How to Access https://www.xpressreg.net/register/HOEX1116/exhibitor/login.asp General Customer Service: 800-746-9734, M-F 9:00am – 5:00pm EST