U105 * U105 is part of The Wireless Group with 20+ radio stations throughout UK and Ireland Transmission Area: 888,000 -15 yrs plus U105 offers a superb mix of classic pop hits from the 60s through to melodic contemporary artists, soft rock, classic/new country and the present day Programming Format: Topical speech with a wide range of music from the 60’s through to the present day * Some topographical factors may impair reception in certain areas Radio for U

195,000 tune up to U105 every week for 1.9m hours Unlike most radio stations, where the strength of listeners is focused in drive times, U105 has steady and consistent listenership throughout all mainline shows U105 Breakfast 06.00 – 09.00 with Maurice Jay Sponsored by P&O Ferries U105 Morning 09.00 – 12.00 with Frank Mitchell Sponsored by Fonacab Start the day with MJ and Lindy as we mix great music with features, fun, news, sport, traffic and travel and business. Not forgetting our regulars, gigs, holidays and movies! Maurice Jay and Lindy are a lively dynamic duo, they berate not only each other, but the days topical luminaries. Irreverent debate, quizzes, features and the very best music make up the show. Every morning Monday to Friday the lines are buzzing with the hottest chat on radio. All the topics, all the issues, all the opinions and the most important point may come from you. Call Frank on 028 90 333105 any weekday morning from 9. The Frank Mitchell Phone-In…….…….listening to you! Radio for U

195,000 tune up to U105 every week for 1.9m hours Unlike most radio stations, where the strength of listeners is focused in drive times, U105 has steady and consistent listenership throughout all mainline shows U105 Lunch 12.00 – 15.00 with Carolyn Stewart Sponsored by St Georges Market U105 Drive 15.00 – 19.00 with Johnny Hero Sponsored by SERE Join Carolyn for a her Bistro style show with content driven from the world of celebrity, entertainment, film and music as well as the latest trends in leisure and lifestyle. A light-hearted mix of everything from food to celebrity interviews! On-Air weekdays. Great competitions, great music and plenty of banter as Johnny Hero takes you home on U105 Drive. PLUS 'Minute to Win it' and take a trip down memory lane on 'The Golden Years'! Radio for U

Saturday Jukebox 10.00 – 14.00 with Jerry Lang Sponsored by Tile Rosso U105 Weekend Weekend Breakfast 07.00 – 10.00 with Stephen Woods Sponsored by Wright’s Sofaland Saturday Jukebox 10.00 – 14.00 with Jerry Lang Sponsored by Tile Rosso Saturday Selection 14.00 – 18.00 with David Johnston Sponsored by White Mountain Saturday House Party 18.00 – 22.00 with Carolyn Stewart Available to sponsor Saturday Late 22.00 – 02.00 with Linda Cullen Available to Sponsor Sunday Brunch 10.00 – 14.00 with Ivan Martin Sponsored by Jack Reid Not the Top 40 14.00 – 18.00 with David Johnston Sponsored by Tile Rosso Sunday Best 18.00 – 22.00 with Linda Cullen Available to Sponsor Easy Sunday 22.00 – 02.00 with Paul Mc Kenna Available to Sponsor Radio for U

The U105 listener ABC1 C2DE Radio for U RAJAR / IPSOS MORI / RSMB – Period ending June 2016- U105 TSA Radio for U

The U105 listener ADULTS 17+ WITH 1 OR MORE CARS IN HOUSEHOLD ADULTS 18+ LIVING IN OWNED HOME ADULT LISTENERS THAT LISTEN TO NO OTHER LOCAL COMMERCIAL STATION 176,300 137,900 85,800 90% 71% 44%

ADULT LISTENERS THAT LISTEN TO NO OTHER LOCAL COMMERCIAL STATION 85,800 44%

The age of U105 listener 73% of U105 listeners are 35 years plus, making the key buying decisions. 1RAJAR / IPSOS MORI / RSMB – Period ending June 2016 - U105 TSA Radio for U

Age and money Radio for U 1ANNUAL SURVEY OF HOURS AND EARNINGS - DEPARTMENT OF ENTERPRISE TRADE AND INVESTMENT Radio for U

U105 listeners 162,000 (83%) of U105 listeners DON’T listen to Q Belfast 112,300 (57%) of U105 listeners DON’T listen to Cool FM 177,100 (91%) of U105 listeners DON’T listen to Downtown Radio 144,700 (74%) of U105 listeners don’t listen to any other local commercial radio stations. RAJAR / IPSOS MORI / RSMB – Period ending June 2016 Stations marked with asterisk do not cover full TSA Radio for U

Average listening hours of commercial stations 1 RAJAR / IPSOS MORI / RSMB – Period ending June 2016- U105 TSA * Station does not cover the whole of this TSA Radio for U

U105 vs Q Belfast* 121,000 195,000 1,883,000 1,039,000 U105 *Q Belfast 74,000 661,000 In Q Belfast’s area, U105 offers 133,000 listeners against 121,000 listeners RAJAR / IPSOS MORI / RSMB Period ending June 2016- U105 TSA * Q Belfast does not cover the whole of this TSA Radio for U

U105 vs Q Belfast* Radio for U 9.6 11.8 6.9 9.1 U105 Q Belfast Citybeat U105 Citybeat RAJAR / IPSOS MORI / RSMB – Period ending June 2016- U105 TSA * Q Belfast does not cover the whole of this TSA Radio for U

U105 vs DTR* Radio for U 195,000 1,883,000 74,000 446,000 U105 DTR RAJAR / IPSOS MORI / RSMB – Period ending June 2016 - U105 TSA * Coverage within U105 TSA Radio for U

Why U105? Personality led Presenters: Maurice Jay; Frank Mitchell; Carolyn Stewart; & Johnny Hero who deliver steady listenership across all mainline shows U105’s core audience is 35-54 years old with the highest disposable income who are making the main buying decisions Higher ratio of speech content (40%) making U105 more engaging with listeners Radio for U

U105’s Facebook has gone from strength to strength… June 2015 we reached 285,000 Facebook users per week and by June 2016 this has grown to over 1 million unique users. JUNE 2015 JUNE 2016 285,940 1,277,005 Total Reach Total Reach 19,039 96,239 People talking about U105 People talking about U105 44,438 98,596 Total page likes Total page likes U105 has 30,000 more page likes than Q Radio with 80,000 more people talking about the station on Facebook Radio for U

Prize – £50 Gift Card for Tesco’s. Successful Examples Prize - £100 worth of Christmas Market Vouchers. Reach – 286,768 People on Facebook. Prize – £50 Gift Card for Tesco’s. Reach – 374,574 Facebook Users. Radio for U

Facebook Live Competition Reached 1.7 million People Prize was chance to qualify for our on-air £1,000 draw Competition Reached 237,000 People Prize was £200 Harvey Norman voucher Radio for U

U105 has 15,400 Twitter Followers. 5000 more than Q radio U105 has 15,400 Twitter Followers. 5000 more than Q radio. 5 times more than Downtown Radio. U105 creates up to 758,000 Twitter Twitter impressions per month. April 2016 May 2016 June 2016 867 7,949 315 838 7,479 297 920 7,863 352 Tweets Profile Visits New Followers Tweets Profile Visits New Followers Tweets Profile Visits New Followers 752K 857 758K 984 755K 1,209 Tweet Impressions Mentions Tweet Impressions Mentions Tweet Impressions Mentions Content includes news, audio, traffic & travel, client tweets/RTs, giveaways & show tweets. Radio for U

Website – Over 15,000 monthly users visiting 60,000 pages U105 website attracts a similar demographic to that of the radio station 30% 22% Female 42.2% 15% Male 57.8% 8% Website – Over 15,000 monthly users visiting 60,000 pages 0% 18-24 25-34 35-44 45-54 55-64 65+ Radio for U

Listen Again Listen Online Age Gender 45-54 25% Female 38% 35-44 51% Male 62% 25-34 25% Month January 2016 December 2015 November 2015 Total Connections 162375 156314 152693 Total Hours 102256 98993 95889 Total (Peak 312) U105 www.u105.com/catchup provides a listen back option for listeners using Audio boom. It is regularly promoted On-air & Social Media accumulating to over 185,000 listens since its introduction in 2015. Listeners tune into U105 via our online player for over 100,000 hours per month. This is additional listening delivered over and above RAJAR stats Radio for U

Thank You Radio for U