SRG 2016 Retreat Opening Thoughts and Themes Tom Thomas & Terry Clifford

You were saying . . . The most important things from the 2015 retreat Audience intelligence Meaningful content NPR | station strategic alignment System structure and process

Source: NASA

Where the graduates go Share with degree Metro area 2010 1970 Change 1 Washington 47% 22% 25% 13 Provo 35% 16% 20% 2 San Jose 45% 19% 26% 14 Baltimore 10% 3 Bridgeport 44% 18% 15 Hartford 13% 21% 4 San Francisco 43% 17% 27% 16 Atlanta 34% 12% 5 Madison 23% Colorado Springs 6 Boston 14% 29% 18 Chicago 11% 7 Raleigh 41% 28% 19 San Diego 8 Austin 39% 20 Albany-Schenectady 33% 9 Denver 38% 21 Philadelphia 10 Minneapolis-St. Paul 24% 22 Omaha 11 Seattle-Tacoma 37% 15% 23 Portland 12 New York 36% 24 Rochester

Source: National AudiGraphics

Giving to stations at an all-time high

Total resources are growing

Public radio is a “long-tail” field 32 organizations raise 50% of revenue

Working toward Critical Mass Music stations expanding footprint Community spaces to connect in person Digital, digital, digital

Critical context Powerful forces of demography and economy Changing use across media platforms From subsidized to use-based public radio economy Growth of revenue and capacity at leading station organizations

Turn toward opportunity Complement sustaining innovations with disruptive innovations A network of networks – a neural mesh of distributed capacity and focused strength Renewed audience service vision with bold goals

SRG 2016 Retreat