Video Case: Real Madrid

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Presentation transcript:

Video Case: Real Madrid What is Real Madrid Business Model? Is it unique? Match Day International Competitions Broadcast and Pay TV Marketing (Merchandise Sales and Alliances with Corporate Sponsors) Who are Real Madrid’s customers? How is the market segmented? By geographic By behavior (loyalty)

Video Case: Real Madrid Who has more power, Real Madrid or players? Real Madrid has more power because Players have more power because What risks does Real Madrid face? Game performance Player Behavior Team Balance Overstretching the Brand