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CASE District IV Conference Monday, March 6, 2017 Alumni Card: Engaging Alumni in a Meaningful Way and Learning Their Preferences CASE District IV Conference Monday, March 6, 2017 Kristin Burch Mark Walcott, Ph.D.

Setting the Stage

UH At A Glance 1927 Founded 1953 KUHT on UH Campus is the Nation’s First Educational TV Station 1968 Game of the Century – UH vs UCLA at the Astrodome 1977 UH Joined the University of Houston System 1982 – 1984 Legendary Phi Slamma Jamma Basektball Team 2008 President Khator University of Houston President and System Chancellor 2011 Designated a Carnegie Foundation Tier One University 2013 UHAA becomes part of UH Advancement 2015 Phi Beta Kappa Chapter 2016 UH Launches a College of the Arts (received naming gift in 2017) 2017 Public Launch of Here, We Go campaign

UH Today 43,500 Students 2,600 Faculty 110 Undergraduate Majors & Minors 120 Masters Degrees 47 Doctoral Degrees 25 Research Centers

Why an Alumni Card? Goals: Develop and implement an Alumni Card by Sept. 1, 2016 (3 months) Leverage all channels of communication Secure sponsorship to underwrite the program. Objectives: Meaningfully engage alumni Reiterate all graduates are now members of the Alumni Association Obtain updated alumni contact information Measure and track alumni participation Provide efficient mechanism for corporate partners to identify UH alumni Ultimately, develop a relevant alumni engagement scoring model

Trial and Error University Card Office “Clickers” Drivers Licenses Excel Event Brite

Alumni Card Constituencies President of UH Advancement Leadership Campus and Corporate Partners UHAAF Board of Directors Alumni Office Data and Reporting Marketing and Communication

Two Different forms of the Alumni Card Hard Plastic Card Given to all Life Members and Joint Life Members, all donors over $5,000 (6,900) President’s Cabinet and Deans Digital Card Given to all UH Main Campus Graduates (94,680) Also given to people of the categories listed above

What does the Alumni Card Look Like? Each Card Contains The graduates name A bar code with their Alumni ID (Advance ID) A QR code Contact information Logos on the Card UHAA TDECU

How to download and access the digital card? How do you use it? Plastic Alumni Cards merely need to be presented at UHAA events or to our partners How to download and access the digital card? Visit HoustonAlumni.com “Resources” to download your digital card How to use the QR code with explanation? You must have a smartphone equipped with a camera and a QR code reader/scanner application feature. You can scan your unique QR code from your computer monitor, printout, or in some cases some programs let you scan an image on your currently on your phone.  Once, the code has been scanned you’ll be able to participate in  various promotions, contests, and fun alumni activities in the future.

3 Step Promotional process Alum scans the QR Code System logs the time / scan / and promotional code of the san Alumni Office or supporting community partner selects the winner!

Where do you use it? UHAA Alumni Events – Party on the Plaza On Campus Partners – Bookstores, Library and UH Campus and Recreation Center Off Campus Partners – local and national partners A full list can be found at houstonalumni.com/alumnicard

Launch Timing July 7th – First teaser went to alumni via email about the card Week of July 15th - Social Media teasers began August 22nd – Official Launch of Alumni Card via email September 1st – Plastic Alumni Cards arrive in homes Alumline prominently featuring Alumni Card arrives in homes Email to all grads showcasing promotions

On-Going Communication Pre and Post event communication In conjunction with new UHAA Website Monthly and quarterly promotions (all and Life Members) New Life Members and Alumni Donors >$5K cumulative New Graduates (December, May and August)

Updates Since Launching the Card Launched first QR promotion 200 participants entered: 90 won a UHAA tumbler Campus Partners continue to see activity Library Campus Rec Bookstores

Updates Since Launching the Card General inquiries to the alumni@uh.edu email From Sept. 2015 – July 2016: averaged 139/mo In Aug. 2016, during alumni card teaser, received 490 In Sept, 2016, alumni card launch, received 1,062 For informational updates (name, address, email, etc.) From August 15 – Sept. 30: 588 records Over 500 Alumni used their alumni card at the UCONN Party on the Plaza

New Website

Behind the Scenes Investment in new tracking software and hardware Development of multiple new websites Development of marketing campaign Opportunity to increase corporate partnerships and revenue Multiple Departments within Advancement participated

Other Things to Consider Discussions About Hard and Soft Credit and Estate Gifts Handling of Graduates – conferred, in the system or applied for graduation Life Members Staffing and Resources On-going Reporting Continued Communication People Wanting the Plastic Card Former Students

How Alumni Can Help? If you’re a graduate, use your alumni card! If you are in contact with graduates, ask if they have received their alumni card If you are having events that include alumni, please contact UHAA so we can assist with check-in On any event registration, ask graduates to include their alumni ID number If you know of a company that would like to partner with us, let us know!

Question and Answers houstonalumni.com/alumnicard