Design – Manage - Adapt Mark Bumpass, Sr. Product Specialist Marty Johnson, Product Marketing Manager Zebra Confidential

Purpose This training addresses the 5 Ws: Why do users want these products? Who will use them? What do they do? Where can I find them? When will they be available? Zebra Confidential

Objectives At the end of this training, you will be able to: Communicate the ZebraLink™ value proposition to your customers Understand the capabilities of the ZebraLink™ suite of software and tools Understand the business issues ZebraLink™ helps to solve Zebra Confidential

SDK ZebraLink Products These are only a few; there are about 17 different products involved with ZebraLink Software, Firmware, tools

Value Proposition The ZebraLink suite of software & tools makes it simple to design, manage and adapt a bar code application tailored to your customers' unique business needs It’s the power behind the printer Things you didn’t know you could do already, but you can…

Who Are the Users? Operations Information Systems Efficiency Ease of use Adaptability ROI Information Systems Ease of integration Commonality Retail Manufacturing Mobile Workforce Healthcare Government Transport / Logistics IT people want to know – is it going to be easy to integrate/ will it be a good ‘citizen’ on their network?

Core Goals Design Manage Adapt Quickly design an optimized print solution Save process time and costs Minimal learning curve Manage Rapidly configure, monitor & manage printers Maximize uptime Return on investment Adapt Flexibly adapt Zebra printers to customers’ needs Simplify applications Minimize costs

Design - Products & Features ZebraDesigner label design & drivers "Click-Simple" Windows-based label design Supports Desktop, Mobile & Tabletop printers Enterprise Connector Easily convert XML data into label output Global Printing/Unicode On-demand support for Unicode-compliant output Supports Desktop & Tabletop printers

Design - ZebraDesigner™ Pro Database Connectivity RFID Wizard Internal Clock Support Wizard Driven Interface Serial Numbers Date/Time Fields Font Downloader Unicode Support

Design – Enterprise Connector Oracle BI Publisher Requests Print Job Converts XML into printable info IT-friendly Easy to install, configure Centrally managed Used in multiple verticals Supports Mobile, Tabletop, RFID, Desktop & Kiosk ZPL printers XML Data Stream Enterprise Connector Transforms XML Data into efficient ZPL Standard Print Queue

Manage – Products & Features Zebra Setup Utility Quickly set up new printers Connect – Calibrate – Control Quality Supports Desktop & Tabletop printers ZebraNet Bridge Enterprise View / Manage printers from one console Supports Mobile & Tabletop printers Mirror "Self Managing printers"

Manage - Zebra Setup Utilities Driver Pre-loading Printer Settings Wizard Fonts Downloader Print Quality Wizard Connectivity Wizard Graphics Downloader File Editor File Downloader COMS Window

Manage - ZebraNet Bridge Enterprise Network & Local Printer Management Reduce Printer Down Time Cut Administrative Time & Costs Setting System Preferences Printer Group Management Monitoring & Troubleshooting Printer Alerts Menu & Toolbars And More! What's the value of this product? Why do you want it? These are the reasons. A managed printer – when it's a key component of a business process – is a device that's delivering payback. When you want a quick and simple way to manage these types of devices – ZebraNet Bridge is the primary tool for that purpose. 13

Manage - Mirror Overview Remote & centralized config management - for IT Automatic printer configuration (based on settings) Log Mirror outcomes via Feedback (at the FTP server) Automate re-assigning printers from one role to another Click again on this slide to activate animation

Adapt – Products & Features Multiplatform SDK Print from BlackBerry / Windows Mobile / iPhone™/ iPod™ Touch / iPad™ (iOS devices WLAN only) Supports Mobile & Tabletop ZBI 2.0 & ZBI- Developer Easily adapt printers to legacy environments Supports Desktop & Tabletop Customizable Front Panel Tailor front panel content to your application Click 3 times for full animation

Adapt - Software Development Kit Smartphones, tablet & terminal apps Flexibility, cost, multifunctional & easy to use Phones already deployed – why not use them? Developers working on multiple platforms Multiplatform SDK is consistent solution Android, Blackberry, Windows Mobile, Apple, etc. Support for Mobile & Tabletop printers Bluetooth & WiFi connectivity Zebra Confidential

Adapt – Customizable Front Panel Firmware: V53.17.2 ZBI State: Disabled Main Darkness Show only what the user wants Define multiple menus, navigate between them Print/send user-defined files from the menu The "Factory" menu is always available Change: Current: 10 Up Down Main Config Printing Config Label…

Adapt – Zebra Basic Interpreter (ZBI) Optional programming language used to enhance printer capabilities Allows printers to process and format input from a variety of sources Extends the application possibilities of the printer 01011010010000100100100100100000010100100100111101000011010010110101001100100001 ZBI ZPL

ZebraLink Product Overview Design Manage Adapt Product Fee or N/C Enterprise Connector Fee ZebraDesigner v2 Fee Varies Windows Drivers N/C OPOS Driver Unicode ZPL XML Enabled Printing Product Fee or N/C ZebraNet Bridge Enterprise Fee Varies SNMP/MIB N/C Alerts Setup Utility Mirror Z-Downloader Product Fee or N/C ZBI 2 Fee Customizable Front Panel N/C Multiplatform SDK Fonts Fee Varies

Resources Zebra Confidential

Sales Tools New ZebraLink Capabilities Brochure Updated ZebraLink Collateral Zebra Confidential

Sales Tools Zebra Information Network Zebra Confidential

Sales Tools www.zebra.com/zebralink - available today Look for the logos: Design Manage Adapt

Value Proposition The ZebraLink suite of software & tools makes it simple to design, manage and adapt a bar code application tailored to your customers' unique business needs It’s the power behind the printer

Q&A ? ? ? Zebra Confidential