Competitive Edge In a business where the technology is a main piece of the brand’s competitive advantage, it’s important for all team members to be up to speed on the products. This breakout session will give employees a base knowledge of the latest Invisible Fence Brand offerings and how they create harmony for pets and pet parents.

Welcome to the Invisible Fence® Brand Academy! Jonathan Porostosky – Inside Sales, NEO Lucas Brainard – Inside Sales, NEO 1.) Name 2.) Dealer 3.) Tell us a little about yourself! Invisible Fence® Brand Academy

What is Our Competitive Edge? Technology– Boundary Plus®, Different Rules for Different Pets™, Etc. Training– Perfect Start™ Plus Training The customer has a need and we have a customized solution tailored to their specific needs! Competitive edge is the fact that a company has an advantage over its competitors. Business’s need to innovate in order to maintain a competitive edge. Invisible Fence® Brand Academy

Invisible Fence® Brand Solutions Safety Solutions Freedom Solutions Protection Solutions Knowing your product is essential to providing a customer the service they expect and a promise we can deliver. Identify the customers needs Educate the customer Customize a solution to their needs Our products are separated into 3 categories. Safety Solutions - Safe outdoor play areas/Boundary limits Protection Solutions - Protect pets from harmful areas and/or homeowner property Freedom Solutions - Gives pets freedom to come and go Invisible Fence® Brand Academy

Safety Solutions Invisible Fence® Brand Academy

Types of Safety Solutions Digital Technology Boundary Plus® Technology GPS 2.0 Wire Free Invisible Fence® Brand Academy

Digital Technology The Original Solution- Computer Collar® unit activates when boundary field is entered. Plays Nice With Others- The 800 Series Digital Pet Fence is fully compatible with other Invisible Fence® Brand solutions and products. Different rules for different pets™- Allows multiple pets on the same system with different protection areas Training Comes Standard- Our Perfect Start™ Plus training helps your pets understand their new boundaries, making the most of the technology — and your yard space. Discussion When you answer the phone with a positive & confident tone you begin to build a rapport with the customer immediately! This sets the tone for the call. Customers buy from people they like, so creating a good solid relationship will put their mind at ease. Customers love to talk about their pets and will give you tons of insight into their needs. Make it a conversation but remember to let them do most of the talking. They will listen to your pet stories, but you are only allotted a small amount of time unless your story relates to their need. Invisible Fence® Brand Academy

800 Series Control Panels Lifetime Warranty 7k & 10k Function 700/800 Series Compatible 3000’ of Loop Wire Audible Break Alarm LED Status Indicator Light Compatible with 12V Battery Backup Discussion 801 Control Panel Invisible Fence® Brand Academy

800 Series Control Panels Lifetime Warranty 7k Function Only 800 Series Only 5000’ of Loop Wire Audible Break Alarm LED Status Indicator Light Compatible with 12V Battery Backup Discussion 810 Control Panel Invisible Fence® Brand Academy

800 Series Computer Collar® Receiver Lifetime Warranty 7k & 10k Function 800 & 700 Series Compatible Compatible with Doorman™ pet door Compatible with Shields® avoidance Low Battery Indicator Light Digital Scorecard Discussion MicroLite® Computer Collar® Receiver Invisible Fence® Brand Academy

800 Series Computer Collars® Units Lifetime Warranty 7k & 10k Function 800 & 700 Series Compatible Compatible with Doorman™ pet door Compatible with Shields® avoidance Low Battery Indicator Light Stronger Correction Levels Digital Scorecard Discussion MaxDog™ Computer Collar® Receiver Invisible Fence® Brand Academy

Boundary Plus® Technology Perceived endless boundary- Computer Collar® unit activated at boundary wire. Continues to give correction until pet is in safe zone or collar times out. Limited space. Unlimited independence- It provides on average 30% more usable yard space. Zero accidental yard lockouts- With Boundary Plus® containment fencing, your pet stays home. No confusion. No lockouts. No stress. Exclusive technology- Available ONLY from Invisible Fence® Brand. Endless Boundary- Prevents any “break-out” where a pet might run beyond the signal’s reach. That means there’s no chance for them to escape, and no need for you to worry. Limited Space- Perfect fit for tight spaces or uniquely shaped lots. Zero Lockouts- Other systems can literally give your pet mixed signals, confusing him with a correction if he breaks the boundary and then tries to re-enter — which could keep him from coming home. Invisible Fence® Brand Academy

Boundary Plus® Control Panels Lifetime Warranty 7k & 10k Function 800 & SSP-A Signals Up to 3000’ of Loop Wire Audible Break Alarm LED Status Indicator Light Compatible with 12V Battery Backup Up to 1500’ of Loop Wire when set to SSP-A signal type. Up to 3000’ when set to 800. MaxDog ™ Computer Collar Boundary Plus® Single Loop Invisible Fence® Brand Academy

Boundary Plus® Control Panels Lifetime Warranty 7k & 10k Function 800 & SSP-A Signals Dual Loop Panel Up to 3000’ of Loop Wire Audible Break Alarm LED Status Indicator Light Compatible with 12V Battery Backup Loop 1 SSP-A or 800 Series SSP-A = 700’ of loop wire 800 Series = 3000’ of loop wire Loop 2 is 800 Series Only MaxDog ™ Computer Collar Boundary Plus® Double Loop Invisible Fence® Brand Academy

Boundary Plus® Computer Collar® Units Lifetime Warranty 7k & 10k Function 800 & SSP-A Signals Compatible with Doorman™ pet door Compatible with Shelds® avoidance Low battery Indicator Light Digital Scorecard MicroLite® Plus Computer Collar® Receiver MaxDog ™ Computer Collar Invisible Fence® Brand Academy

Boundary Plus® Computer Collar® Units Lifetime Warranty 7k & 10k Function 800 & SSP-A Signals Compatible with Doorman™ pet door Compatible with Shields® avoidance Low battery Indicator Light Vibration and Static Corrections Stronger Correction Levels Digital Scorecard MicoLite® Plus Computer Collar MaxDog™ Plus Computer Collar® Receiver Invisible Fence® Brand Academy

Benefits of GPS Technology Wire Free Containment- No buried wires; No wire breaks No Maximum Containment Area- Any size, shape, terrain including river/water crossings Ideal for All Weather Conditions- No issues with snow/No Spring buries Equipment- 2 year warranty Invisible Fence® Brand Academy

GPS Containment System 2 Year Warranty No Maximum Size Limitations GPS Signal Quality Indicator Escape Distress Alarm Exclusion Zone Capability Property Must Fit Certain Guidelines Escape Distress Alarm- Control Panel will tone when the GPS collar is more than 30 feet outside of the GPS boundary Invisible Fence® Brand Academy

GPS Mobile Collar™ Unit 2 Year Warranty Rechargeable Battery (3-4 hour recharge) Internal Motion Sensor (Energy Conservation) Time-To-Boundary Notification 9 Levels of Correction Low battery Indicator Light Invisible Fence® Brand Academy

Protection Solutions Invisible Fence® Brand Academy

Types of Protection Solutions Micro Shields® Unit Indoor Shields® Plus Unit Outdoor Shields® Plus Unit Convenience (no baby gates, putting pet food up, closing doors, ect) Different rules for different pets Wireless option for indoor/outdoor areas Custom and discreet Portable and moveable Rechargeable Prevents messy clean-ups Cheaper than purchasing new furniture, rugs, ect.. Perfect introduction to our training Loop line to protect larger flower beds Prevents digging in landscape areas Invisible Fence® Brand Academy

Shields® Computer Collar® Unit 2 Year Warranty Only Compatible with Shields® and Doorman™ units 800 Series Only Low Battery Indicator Light Vibration and Static Corrections MaxDog ™ Computer Collar Invisible Fence® Brand Academy

Indoor Shields® Unit 2 Year Warranty 7k & 10k 700, 800, and SSP-A Compatible A, B & AB Channels (Different Rules for Different Pets™) 1’- 6’ Radius Wired or Wireless Operation LCD Display Rechargeable (Lithium Ion) MaxDog ™ Computer Collar Invisible Fence® Brand Academy

Indoor Shields® Unit 2 Year Warranty 7k & 10k 800 Series Only A, B, & AB Channels (Different Rules for Different Pets™) 10” – 2’ Radius LCD Display Rechargeable (Lithium Ion) MaxDog ™ Computer Collar Invisible Fence® Brand Academy

Outdoor Shields® Unit 2 Year Warranty 7k & 10k 800 Series and Boundary Plus Only A, B, & AB Channels (Different Rules for Different Pets™) Wired or Wireless Operation 1’ – 5’ Radius (Wireless) LCD Display Waterproof (Not Submersible) Invisible Fence® Brand Academy

Freedom Solution Invisible Fence® Brand Academy

Invisible Fence® Brand Doorman™ Pet Door 1 Year Warranty Weather Resistant 7K & 10K Function LCD Display Low Battery Indication (LCD will flash) Customized Schedule Maximum 32” of signal range SL-2 function must be enabled on the Microlite® and Max Dog® Collars to work with the Doorman™ SL-1 function must be enabled to work with the PetSafe® Smart Door It can be painted to customize to each home The Doorman measures 12” wide by 19 ½ tall Battery Operated (4 C Cell Batteries) Clock – Unlock and Lock ability (set times) Invisible Fence® Brand Academy

The Smith’s Multi-pet Home Skipper is an outdoor only Yellow Lab that loves to swim and is allowed to swim in the family pool whenever he wishes. Taco is an indoor/outdoor Chihuahua that has nearly drown twice this year. Taco has the nasty habit of eating litter box cigars. He also likes to sit under the dining room table and beg for food. Mr. Tinkles is an indoor only cat that likes to walk on the dining room table after a long session in the litter box. Both dogs can access pool chemicals in the shed. The Smith’s Multi-pet Home

How do we do this? Because we ASKED and LISTENED, we learned… Mrs. Smith wants to contain both dogs on the property Skipper should have access to the pool while Taco is kept away Skipper should be kept out of the house, Mr. Tinkles will be kept in the house and Taco will be able to go in and out Taco and Mr. Tinkles need to stay away from the dining room table and Taco needs to be kept away from the litter box Both Skipper and Taco need to stay out of the shed How do we do this?

Solutions Provided to Mrs. Smith (1) Transmitter (3) MicroLite® Plus Computer Collar® Units (3) Indoor Shields® Plus Transmitters (1) Outdoor Shields® Plus Transmitter

Install Loop 1 Loop 2 CH B S3 Litter box CH A&B S1 Table S2 CH A Outdoor Signal Backdoor OS1 CH A&B Loop 2 Indoor Signal Shed

Install Loop 1 Loop 2 ODR CH A CH B S3 Litter box CH A&B S1 Table S2 Outdoor Signal Backdoor OS1 CH A&B Loop 2 Shed Indoor Signal

Install Loop 1 Loop 2 ODR CH A BOTH CH B CH B S3 Litter box CH A&B S1 Table S2 CH A Outdoor Signal Backdoor OS1 CH A&B Loop 2 Shed Indoor Signal

Install Loop 1 Loop 2 CH B S3 Litter box CH A&B ODR CH A S1 Table S2 Outdoor Signal Backdoor BOTH CH B OS1 CH A&B Loop 2 Shed Indoor Signal BOTH CH A

Takeaways 1.) Technology is one Competitive Advantage A.) Boundary Plus® Technology B.) Different Rules for Different Pets™ Technology C.) Product Compatibility 2.) Benefits of each product – What’s your go-to feature when discussing with a potential customer? 3.) What did you take away from today’s session? Invisible Fence® Brand Academy

Thank you for attending the invisible fence® brand academy