Economic Utility Evaluation

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Economic Utility Evaluation Mrs. Cathy Hoehn www.fiberfix.com

www.fiberfix.com US-based company that markets household and professional repair products Products are targeted to the do-it-yourself handymen and general consumer market. Aims to provide affordable solutions to otherwise expensive repairs and replacements.

What is FiberFix?

Form/Task Utility? Task Utility Wide variety of repairs: FORM Utility Tape that is strong as steel. 3 kits available: Starter, Medium, & Large Variations to width: 1, 2, & 4 inch Rigid pack, Heat wrap, UV repair Pen, Flash repair pen. Task Utility Wide variety of repairs: Tools Plumbing Hoses ER kits Automotive Sports gear Etc….

Time Utility Steps to use product: Wet the FiberFix product Quick and convenient Recommended to purchase BEFORE the unexpected happens and to “keep on hand”. Replace the common household item, duck tape. Steps to use product: Wet the FiberFix product Wrap or stick the break Allow to sit for 10 minutes

Place Utility Located in over 30k retail locations Non-traditional outlets, Mom & Pop locations Sold worldwide Available for new wholesale distribution, per request. Internet Sales: www.fiberfix.com (US & Canada sites) www.amazon.com www.ebay.com

Possession Utility Free Shipping in the U.S. 33% discount at www.fiberfix.com “Replace it VS Fix it” cost comparison at www.fiberfix.com Starter Kit $24.99 Medium Kit $49.99 Large Kit $99.99

Information Utility Website FAQ’s Infomercial Behind the scenes Video Social Media Pinterest: How to fix leaky pipe demonstration

Recommendations Form/Task – variations to color, avoid painting Time – International customers quicker delivery Place – Larger, more well known, retail locations Possession – Coupons for retail locations Information – Endorsements: Nascar, Movie highlights

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